Presentation I gave at Webcom Montreal on May 26, 2010.

1. i’m eating
a bologna
sandwich
...and other updates that should blow your mind.
http://www.flickr.com/photos/pengrin/421065850/

2. I don’t get it

3. twitter |ˈtwitər|:
noun a place where
people talk about
what they had for
lunch.

4. me me me me me
me me me me me
me me me me me
narcissists
me me me me me
me me me me me
me me me me me
me me me me me

5. escapists
http://www.flickr.com/photos/laughingsquid/420074166/

6. addicts

7. who cares?
http://www.flickr.com/photos/lifeontheedge/458706241/

8. i do

9. he might
http://www.flickr.com/photos/zagatbuzz/4133386602/

10. most
businesses
are community
tourists

11. usage of LOL while texting
when you actually
when you type LOL
Laugh Out Loud

12. We would love to start a
conversation about crowdsourcing
some great community ideas!
Yesterday, 3:00pm
Random Company, Inc.
randomcompany

14. telltale signs of
tourism:
“these natives have quite the life! mañana, baby!”
“s/he spends her whole day socializing and having fun
on twitter/facebook! wish I could get paid for that!”
“when you cut through all of the ‘inane babble’, there
are some valuable posts on twitter.”

15. there’s
subtext
in them
there tweets

16. “Eating a fennel salad with miso dressing.
Nom nom.”
subtext
“I care about my health, so I eat well.”
“I want my friends to admire my good eating habits.”
“I would like to connect to other vegetarians.”

17. “Meeting up with @friend123 and @friend321
(@Club Fun) http://4sq.com/8e78m9”
subtext
“I would love more friends to come and join us.”
“I’m keeping track of where I go out and with who.”
“Where I go and who I hang with may tell you a little
about who I am.”

18. Multiple tweets at multiple times of the day...
subtext
“I’m lonely.”
“Hear me. Value me. Connect to me.”

20. “we are
wired to
connect”
Goleman

21. reciprocal
altruism Ridley
http://www.flickr.com/photos/darrenhester/3908285404/

22. generosity
= fittest
Norretranders

23. why (and what)
we share
http://www.flickr.com/photos/ryanr/142455033

24. 82%
random
thoughts
http://www.flickr.com/photos/wynde/1394089355/

25. 76% articles/business essays
75% links to interesting subjects
74% personal photos (family, friends, self)
69% positive feelings

26. Articles most likely
to be shared are:
emotional
positive
lengthier
awe-inspiring
Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html

27. “people are more
likely to share
articles that they
think will interest
others ...not
themselves”

28. connection reciprocal generosity
altruism

29. 76%posted
something highly
personal
http://www.flickr.com/photos/katie_made_me_do_it/4231581505/

30. How I was feeling. Feeling lonely after moving to a
new city. Told story of my epically "being dumped".
Private thoughts towards political issues. A tweet
from a date. I've posted long blog posts about
terrible breakups and details about one-night
stands. Failing on a date. Setting fire (accidentally) to
my own house. Client woes. Notices of hair growing
in unusual places. Anniversary of my brothers
death...it was out of character. Being a new mother
and how that felt. Details of my sex life. When I got
engaged. A blog about the death of my son.
Thoughts on troubles I was having with my wife. Being
in an open relationship. Infertility struggles. That I
was not proud of what I've done in the past 10 to 20

31. wefeelfine.org

36. http://www.flickr.com/photos/hippie/2496096306/

37. keep or delete?
Other
12%
Kept it
Considered deleting
13%
41%
Deleted it
34% 66%
kept on
some level

38. whereabouts
http://www.flickr.com/photos/kylesteeddesign/4622356056

39. Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc)
Post + tweet Friends Only
11% 19%
Post location
23% Post, tweet & FB Yes
9% 16%
Post, tweet, fb + blog
3%
Other
7%
other
15%
Don’t post No
58%
39%
49% yes
35% yes

40. Why people share
where they are:
chance of connections
for personal record keeping
identity broadcasting
incentives (badges)

42. social web
SN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>500k FB Apps made by >1M developers
>100k iPhone apps, downloaded >2B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,

43. FACEBOOK: >400 Million Users
TWITTER: >105 Million Users
FOURSQUARE: >1 Million Users

44. what we
share?
Articles of interest. Event photos. Artistic
expression. Personal photos. Locations. Travel
plans. What I just bought. Questions. Answers.
Quotes. Inspiration. Feelings. Pain. Elation. Events.
Videos. Random thoughts. Jokes. Links. And
yes...what I just had for lunch.

45. who cares?
http://www.flickr.com/photos/lifeontheedge/458706241/

46. you should
http://www.flickr.com/photos/a2gemma/1448178195/

47. share
http://www.flickr.com/photos/ryanr/142455033

48. connect
http://www.flickr.com/photos/teointarifa/490408075/

50. Share and connect back and the generosity will be
rewarded. I guarantee it.

52. Tara ‘missrogue’ Hunt
horsepigcow@gmail.com
@missrogue
montreal, quebec, canada
514-679-2951
http://www.horsepigcow.com
share/remix/spread ... but don’t forget to attribute.
http://slideshare.net/missrogue