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By: Mary Ann Subijano
Methods of Study, Design and Sources of Data ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Methods of Study, Design and Sources of Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods of Study, Design and Sources of Data
[object Object],[object Object],Methods of Study, Design and Sources of Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods of Study, Design and Sources of Data
[object Object],[object Object],[object Object],[object Object],[object Object],Methods of Study, Design and Sources of Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods of Study, Design and Sources of Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods of Study, Design and Sources of Data
METHODS OF DATA COLLECTION  
METHODS OF DATA COLLECTION ,[object Object],[object Object]
Types of Data ,[object Object],[object Object]
Primary Tools in Data Collection ,[object Object],[object Object],[object Object],[object Object]
Primary Tools in Data Collection ,[object Object],[object Object],[object Object]
Types of Observation: ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],SITUATION IN WHICH OBSERVATIONS CAN BE MADE
    Ways of Recording Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing ,[object Object],[object Object],[object Object],[object Object]
Kinds of Interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kinds of Interview ,[object Object],[object Object],[object Object],[object Object],[object Object]
What to Avoid in Interviews
Questionnaire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Content Criteria for a Good Questionnaire
 
Types of Questions    ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
OTHER FEATURES OF GOOD QUESTIONNAIRE   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial  action Questionnaire Findings Survey Objectives Respondent’s information Data Analysis Recommendation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADVANTAGES OF CYBER SURVEY   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GUIDELINES IN DATA GATHERING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ANALYSIS OF DATA
INTERPRETATION  OF DATA ,[object Object],[object Object],[object Object],[object Object]
Secondary Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
D efinition ,[object Object],[object Object]
P opular Sources of Secondary Data Collection ,[object Object],[object Object],[object Object],[object Object],[object Object]
H ow it differs from  Primary Data Collection ,[object Object],[object Object]
T he Advantage ,[object Object]
T he Disadvantage ,[object Object]
W hen to use this mode  of data collection ,[object Object],[object Object]
W hen to avoid the secondary  mode of data collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strengths and Weaknesses of Various Data Collection  Techniques in Terms of Quality Produced. DOOR TO DOOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MALL INTERCEPT ,[object Object],[object Object],[object Object],[object Object],[object Object],CENTRAL LOCATION TELEPHONE ,[object Object],[object Object],[object Object],[object Object],[object Object],METHODS STRENGTH WEAKNESS
SELF-ADMINISTERED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIL QUESTIONNAIRE THE SAME AS SELF ADMINISTERED THE SAME AS SELF ADMINISTERED The quality of sampling may be better that that of self-administered. INTERNET ,[object Object],[object Object],[object Object],[object Object],[object Object],METHODS STRENGTH WEAKNESS
D ATA COLLECTION  TECHNIQUES
PERSONAL INTERVIEW ,[object Object],Method is best used when funds are adequate, availability of competent interviewers, in-depth interviews are needed and availability of other logistics. ADVANTAGE DISADVANTAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TELEPHONE INTERVIEW ,[object Object],Method is best used when QUICK AND SHORT SURVEY is to be collected. ADVANTAGE DISADVANTAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SELF-ADMINISTERED QUESTIONNAIRES ,[object Object],Method is best used when in-depth interviews are not needed and  when there are means of transportation or the places are accessible. ADVANTAGE DISADVANTAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MAILED QUESTIONNAIRE ,[object Object],Method is best used when postal system is efficient, when addresses are available, when in-depth interviews are not required, and if you have the luxury of time. ADVANTAGE DISADVANTAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-MAIL or THE INTERNET ,[object Object],Method is best used when survey can be done using the computer, when questions to ask are relatively few, and in-depth interviews are not required. ADVANTAGE DISADVANTAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDY:  TROPICANA MART
CASE STUDY:  TROPICANA MART ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDY: TROPICANA MART TELEPHONE APPROACH MAIL SURVEY RESPONSE RATE: 70 PERCENT ONLY 30% WILL BE UNREACHEABLE, The non response bias will be much smaller and the results are more likely to be the representative of the  true sentiments  of Tropicana Mart’s customers RESPONSE RATE: 25 PERCENT MEANS THAT 75% WILL NOT RESPOND Results will be biased and  not truly representative  of Tropicana Mart’s customers. ,[object Object],[object Object],[object Object],[object Object],[object Object],AFFORDABLE MORE AFFORDABLE Method is best used for short survey and when there is a need for quick generation of report. Method is best used when postal system is efficient, when addresses are available, when in-depth interviews are not required, and if you have the luxury of time.
[object Object],[object Object],[object Object],[object Object]
APPLE STORE
DATA CAPTURING POS DEVICE
PORTABLE DATA  CAPTURING DEVICES
DATA COLLECTION SYSTEM/TECHNIQUES
Mary Ann Subijano

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Research.method