2. For our group project, we decided to develop a new accessory to an existing
product. Our new accessory is a clip on vanity mirror for cars. The name of the
product is Pretty Woman Deluxe Auto Mirror. Our target demographic is women,
ages 25-45 years old. The two different advertising packages we will be using
are the digital billboard, on route I-84 east in Hartford, and also a 1/2 page color
advertisement in Connecticut Magazine.
3. Our budget for this project is $15,000. We have decided to advertise by placing a
half page color ad in Connecticut Magazine and putting up a digital billboard in
Hartford on route I-84 east. We have chosen these avenues of advertising
because they have the highest amount of impressions in thirty days and they reach
the demographic we are trying to reach well. Collectively, the number of
impressions these types of advertising should generate, in thirty days, is about
740,000 people. Even better, we will be well within our budget with our total
amount spent reaching only $14,210.
4. In the next three slides, you will see a sample of the half page magazine
advertisement we designed.
The name of the product would be placed at the top of the advertisement.
All of the text in the those slides would be on one half of the allotted space,
photos of the product would comprise the other half.
5. T beauty on the road with you!
ake
Ladies, do you drive an older vehicle?
Does the visor in your vehicle have a lighted mirror, or any mirror at all?
Ever wish you had the luxury of having a well lit area, in your car, to check your
hair or do your makeup?
There’s no reason you should sacrifice your wallet for added convenience while
you travel!
Look no further, Pretty Woman Deluxe Auto Mirror is the solution!
6. Pretty Woman Deluxe Auto Mirror
Why is everyone talking about Pretty Woman Deluxe?
Size : A mirror that lets you see it all!
Pretty Woman Deluxe features a 5.5 inch by 4 inch mirror,
and two ultra bright vanity lights!
Our mirror charges conveniently in your car, no batteries and bulk!
Easily shut your visor with our sleek design, only .75 inches thick!
Block the sun out safely with a slide down shade design to cover the mirror as you drive!
7. Pretty Woman Deluxe Auto Mirror
Affordable luxury never looked so good!
Pretty Woman Deluxe looks like an accessory that belongs!
Choose from five colors to match your vehicle: midnight black, royalty red,
glamour grey, and tantalizing tan.
Your vehicle can have a feature of a model years younger for only $14.99!
8. The following slide is a general idea of what the layout of our billboard would
look like. The picture was borrowed from Custom Accessory’s Deluxe Lighted
Vanity Mirror, on Amazon.com.
The background and text color would be similar and so would the placement
of the product. The color scheme would be designed to appeal to our target
audience of females ages 25-45 years old.
9. Pretty Woman Deluxe Auto Mirror
T beauty on the road with you, with a mirror that lets you see it all!
ake
Affordable luxury never looked so good!
