A02 ao4 pdf

OCR Creative iMedia – Level 2 113 – Digital Graphics Editing
AO2: Be able to plan the editing of a digital graphics montage
2.1: Identify the needs of the client
In this project, I am ‘employed by a new company who will specialise in personalised cups, jigsaws, canvases, key
rings, etc.’ For this company I will have to produce an image which they can use on their sample products to display
to their customers. As I have been employed by a professional company, my work must be completed to a high
standard and look well enough to be published worldwide.
I must ‘produce one final image from a minimum of 3 original images’ which will all have been edited to create a
final montage. To do this a minimum of 5 edits must be carried out and the details of these edits must be recorded. I
must make sure that all of my images are edited professionally, but also appeal to the audience of the images I chose
to use. They must be attractive and ascetically pleasing.  I have not been asked to take these images myself as this
would not be possible, however I will have to collect the images needed and source them before going on to use
them. The company need me to do this for their new products. It must not be a complex image, but be easily
recognisable, as it is an image related to a specific area. As it is just to be used in a sample product, it has not yet
been confirmed to be published, therefore it needs to be a high standard to be chose to possibly go onto to further
production for the company. My audience will be wide, with jigsaws attracting more of a younger audience; however
canvases are more of a home accessory, therefore for the adult. This means that my image must be versatile, and
not aimed at a certain aim, but in fact a general promotion image. This will not be hard, as images of places do not
tend to have a particular audience, however if I am chose to use a certain famous statue, building ect it must be
known by all ages.
For this project, I was given the option of choosing from:
Africa
Europe
New York
The rainforest
China
Australia
California
For my image I decided that I would like to use New York. I decided to use this topic as it is a state that I am
interested in, but also find it very attractive, something which could be used easily to create an attractive image. As I
have never been there, it will allow me to look further into the state, and explore what is there, which I find
intriguing and interesting. I have seen various images before, and as a teenager I already recognise them, so I feel
that all ages know many of the famous sites, such as the statue of liberty, therefore it will fit with the brief of being
places on different age aimed products. I will need to find out what is the most popular part of New York, to have
the widest audience possible. This can be looking at existing products and what sells well, as well as what is the most
known in New York, and this could be through finding out the most popular places online or the most searched for.
However, as using copyright images is illegal, I will have to find out information on copyright free websites. As New
York is such a popular place, I find that this will be an easy task, and there are so many images to choose from online
that there will be a collection on copyright free. There are various images suitable for my task, however nothing
inappropriate as it will be aimed at all ages, and this is as well as anything offensive. I will need to use positive
wording, which again will promote the company and the area, and bring in customers. The most popular images I
think will be of famous areas, such as buildings and statues, but also by showing the large audiences New York
attracts makes it look like a popular place. All wording will have to be associated with New York to fit the brief, and
to give a clear indication of what everything is about.

St John’s School and Sixth Form College – A Catholic Academy

2.2:  List in order the activities that you will carry out to create an original digital graphic montage

Activity Timescale Resources
Identify client requirements 1 hour For this I will only need to use word. This is a simple way of
recording a text document as it is a simple typing document. I
will also use my assignment brief which will also be saved in
word to refer back to identify the client and the needs.
Create visualisation document 1.5 hours For this I will need to use a pencil, paper and coloured pencil.
As it is a way to express my ideas, it is easier to do free hand
on paper rather than use a computer programme where I do
not have complete freedom to express my ideas.
Source assets needed 1 hour + This again is a word document as I will need to record these
ONGOING in a table. This is the quickest way to source my assets. I will
need the internet to collect the images, and I then can copy
the website straight into my word document. If I find any
more images to be included during the project I will have the
word document which will be able to be edited whenever I
want, and the table updated.
Edit individual assets 3 hours For this I will need to use Fireworks and Photoshop. These are
the two professional programmes used in the industry,
allowing my work to be completed to a high standard and
look professional, fitting the brief.
Combine assets to create final 2 hours Again this will be used in the Fireworks and Photoshop
montage documents, giving it a professional look. Using a computer
gives me free control o moving the images exactly where I
want them to be placed.
Save in appropriate file formats 1 hour This will be using a computer. I will convert them from the
Fireworks and Photoshop documents to the appropriate
style, which is just resaving and exporting them.
Gather feedback 2 hour This will be done on word as it is a text document. It will
allow me to import the image that they are reviewing and
then leave space for review on the same page, keeping a
simple and neat layout.
Review final montage against the 1 hour Word again will be used. I will use my assignment brief also
assignment brief saved on word but also my documents I have previously
saved to compare and save the text in a word document. I
will need My Documents to look at the work have completed.
Upload work to the e‐portfolio 1 hour This will use the internet, to upload it to the MAPS system. I
system will already have my work, so will only need the internet to
select the correct documents as no editing will be needed
due to everything being completed.
2.3:  Identify appropriate file types and formats for the digital graphic montage
See uploaded Prezi ‘File Formats’


AO3: Be able to produce a digital graphic
301: Source/create the assets identified for use in the digital graphic montage
Image (file name) &
P/S Description Source Details Permission Date
location saved
Times Square.jpeg S This is an image of a busy Times Image: Damian Brandon It states ‘If you are using this image in a printed material, 18/4/2012
Z:Creative Square in New York. The website is / FreeDigitalPhotos.net computer applications, video, school project ect please
iMedia113 Digital www.freedigitalphotos.net and allows publish the following credit; Image: Damian Brandon /
Graphics me to use a small 400 x 263 image at a FreeDigitalPhotos.net’ which is what I am doing here in my
EditingOriginal free cost. I would need to crop the assets table. However it states if I was to publish this image
Images image to fit into the section of my I would need to buy it at a cost of $3 or mention Damian
montage. Brandon on the image which would look unprofessional
Sky Line.jpeg S It is an image of the New York Sky Line Vitasamb2001 / ‘If you are using this image in a printed material, computer 18/4/2012
Z:Creative in the night. There are many buildings FreeDigitalPhotos.net applications, video, school project ect please publish the
iMedia113 Digital with the river beneath. I would need following credit Vitasamb2001 / FreeDigitalPhotos.net’
Graphics to crop this to make a more landscape This means mentioning the name in my sources tablet or if
EditingOriginal look, and edit the contrast to make it I was to publish for a business purpose I would either have
Images stand out more. The image is a Small to buy the small image for $3 or mention the name on the
400 x 300 from photo which would look unprofessional and un neat.
www.freedigitalphotos.net
Statue of S It is an image of the Statue of Liberty Porbital / ‘If you are using this image in a printed material, computer 18/4/2012
Liberty.jpeg from below with a bright sky and FreeDigitalPhotos.net applications, video, school project ect please publish the
Z:Creative clouds in the background. I would following credit Porbital / FreeDigitalPhotos.net’ However
iMedia113 Digital need to crop this into a more portrait if I was to publish the image for a business it says ‘You
Graphics image to fit my plan and also make must publish a credit to Porbital , the digital artist who
EditingOriginal the image brighter to give off a created it’ which means adding their name to the final
Images sunnier and more positive day. It is a montage.
small 400 x 266 image
Taxi.jpeg S This is an image of a famous yellow Image: Damian Brandon It states ‘If you are using this image in a printed material, 18/4/2012
Z:Creative cab rushing down the street. The / FreeDigitalPhotos.net computer applications, video, school project ect please
iMedia113 Digital background is blurred apart from the publish the following credit; Image: Damian Brandon /
Graphics taxi which I want to keep in my photo FreeDigitalPhotos.net’ which is what I am doing here in my
EditingOriginal however crop out most of the road assets table. However it states if I was to publish this image
Images and improve the brightness and I would need to buy it at a cost of $3 or mention Damian
contrast to make the yellow stand out Brandon on the image which would look unprofessional
more. The image is 200 x 262


Central Park.jpeg S Image of central park from a distance. Image: Susie B / It states ‘If you are using this image in a printed material, 18/4/2012
Z:Creative Focused on the greenery with the FreeDigitalPhotos.net computer applications, video, school project etc. please
iMedia113 Digital New York buildings in the background. publish the following credit Image: Susie B /
Graphics I feel the image slightly boring so FreeDigitalPhotos.net’ it states if I was to publish this
EditingOriginal would have to brighten the image to image I would need to buy it at a cost of $3 or mention
Images make it livelier. The image is 400 x 267 Damian Brandon on the image which would look
Small. unprofessional
Sky Line 2.jpeg S The image is of the New York Sky Line Image: Antoine Henrich ‘If you are using this image in a printed material, computer 18/4/2012
Z:Creative in black and white, showing the / FreeDigitalPhotos.net applications, video, school project etc. please publish the
iMedia113 Digital building and river from above. I would following credit Image: Antoine Henrich /
Graphics like to keep the black and white colour FreeDigitalPhotos.net’ However if I was to publish the
EditingOriginal however change the brightness etc. to image for a business it says ‘You must publish a credit to
Images still keep it interesting yet classic. The Antoine Henrich, the digital artist who created it’ which
image is small 400 x 267 means adding their name to the final montage.
Sky Line 3.jpeg S The image is of the New York Sky Line Vitasamb2001 / ‘If you are using this image in a printed material, computer 18/4/2012
Z:Creative in the night. The buildings are light up FreeDigitalPhotos.net applications, video, school project etc. please publish the
iMedia113 Digital however I feel increasing the following credit Vitasamb2001 / FreeDigitalPhotos.net’
Graphics brightness would make this stand out This means mentioning the name in my sources tablet or if
EditingOriginal more. The image is small 400 x 300. I was to publish for a business purpose I would either have
Images to buy the small image for $3 or mention the name on the
photo which would look unprofessional and un neat.

Ground Zero.jpeg S The image is of the ground zero 9/11 Image: Damian Brandon It states ‘If you are using this image in a printed material, 18/4/2012
Z:Creative memorial in New York. The image has / FreeDigitalPhotos.net computer applications, video, school project etc. please
iMedia113 Digital been taken from a distance so I would publish the following credit; Image: Damian Brandon /
Graphics like to crop the image to give a more FreeDigitalPhotos.net’ which is what I am doing here in my
EditingOriginal detailed look. The image is small 400 x assets table. However it states if I was to publish this image
Images 176. I would need to buy it at a cost of $3 or mention Damian
Brandon on the image which would look unprofessional
School Bus.jpeg S The image is of a classic Yellow School Emma Blacklock 18/4/2012
Z:Creative bus stationary and now in use. I would
iMedia113 Digital need to improve the brightness of the
Graphics image to make it look professional,
EditingOriginal and bring out the bright yellow.
Images


3.2: Edit the images and graphics using a range of graphics tools and techniques

Original Image Edited Image

Describe why this image is fit for purpose (both before and after editing)
I think that this image is fit for my theme as it is a famous part of New York which is recognisable and will therefore
show what my image is about. I think that as the grass is included you can tell it is Central Park rather than just the
famous building, which is why I left it in my edited image. I feel that now my edited image clearly shows what it is
promoting, and especially will when joined with the word YORK as it spells out my city. I think that the bright sunny
day gives off a positive look on New York making you want to go there.

Describe the tools and skills used to edit the image. Justify the decisions made.
I used clipping mask with text for this edit. At first I had to choose a suitable text that would be bold enough to hold
enough of the image showing what is inside, but still be clear enough to state the word. I then had to place the text
layer behind my image of Central Park and then clipped them together. I did this as I feel that it is a quirky way of
sowing my image rather than a boring square, and it uses two jobs of stating the city without it just being a boring
plain text. I think that the font I used is quirky and not too boring, without being too much for my montage.




I feel that this is one of the most iconic images of New York therefore fits well with my theme. I think that the yellow
stands out from the grey background making it catch the eye, which is what my whole project is about. I do however
feel that the colours are quite dull, and that there is too much grey. I feel that my second image fits the purpose a lot
better being more positive with brighter colours, and less grey focusing more on the main image, not boring the
audience.

For this edit, I firstly c hanged the auto levels to give colours which worked better with each other. I did however find
the yellow that matched the grey was too dull, and I wanted the image to stand out as much as possible, so I
increased the Hugh, saturations and lightness, making a vibrant yellow. I then used the clipping mask with the text to
fit my previous image and spell out the title. I chose this image for the YORK word as it is longer than NEW and I
wanted as much as the taxi in as possible, rather than using it as a normal image, where there would be too much
grey blank space not promoting anything.




This shows the whole of New York therefore fits my theme. I feel that it is one of the most recognisable images I
have used. The black and white effect gives off a classic look which makes my montage look more professional. I
think that it fits my montage as I needed an area for a title, and the white sky line allows this. It will stand out against
my coloured images.

I decided to increase the colour balance higher towards red to give off a more warm feeling than the black and
white. The warmer the image, the more inviting the city seems the more the image connects with the audience. I
also increased the shadows so that the city stood out more. It seems to jump out the image more with stronger
shadows pushing the image forward, and giving a more complex and professional look.




I feel that this image is fit for the purpose, as my theme was New York which this is iconic too. I needed 3 square
images to be place on the edge of my montage, and I felt that this statue would fit the size I needed. I feel that the
bright sky in the background gives off a positive look on New York, looking picturesque. The fact that a low camera
angle has been used makes the statue look more important.

The simplest effect I used was a crop. I had already used to use a square image therefore I measured out the correct
size, as I feel it gave it a classic look that I am trying to make my image meet. I decided that by bringing the Hugh
down and the saturation up, the image appeared brighter and the colours enhanced. This made the green of the
statue stand out, and with a more vibrant colour, looking more attractive. The fact that the blue skier appeared
righter gave of the effect of a brighter day which gives a positive outlook. I then added a border so that the image
would stand out against the background and be noticed.




I feel that this image is appropriate showing the popularity of New York. It is already a bright vibrant picture before
the editing, so I did not feel the need to increase the colour as it already stands out, with the bright billboards
jumping out. The long shot shows the size of New York, and how much it really has to hold. The fact it is looking
down Times Square draws in the audience, with the eyes following the path.

Again I decided to crop this image to fit the theme along with the others, being square. This kept a classic look, rarely
finding square images these days, much more portrait and landscape. I did not feel the need to alter the colour, as it
was already so bright and in your face. However as it was such a busy place, I decided to add Radial Blur on the zoom
setting, which made the place look even busier, and exciting. The blur follows the path of Times Square drawing the
in the audience. I then added a border so that the image would stand out against the background and be noticed.




I feel that this brings back the traditional side of New York, which bringing in the older audience, overall extending
my audience. I feel that the yellow stands out and fits with the yellow used in my title. I fact that the bus is on a title
angle facing the side gives off a more quirky look however the title of the school bus still clearly states what the
image is about. I feel that the bus looks worn down adds an element of vintage to the bus, showing how it’s an old
city with a lot to explore.

Again I cropped this image to a square being one of my side images. I decided to enhance the fact that there was
such a dull background against the bright yellow by increasing the Hugh, saturation on lightness, which made the
yellow brighter and the greys in the background duller. This made the image stand out more and showed how much
of an important part of New York it was, standing out so much. I then added a border so that the image would stand
out against the background and be noticed.


AO4: Understand how to review pre production documents
4.1: Identify strengths and weaknesses of own work
4.2: Compare the finished object to the original brief
In this project, I was asked to create a ‘sample products to display to their customers.’ The aim of this was to
promote an area of my choice from the list I was given, which I chose to be New York. I would be creating a image
with the purpose of being sold on merchandise in the area such as ‘cups, jigsaws, canvases, key rings, etc.’ As I was
employed by this company, I knew that I had to fit the working standards of a normal employee, and make my work
look professional enough to be sold. The choice of products fit a wide range of audiences; therefore it had to be
appropriate and appealing to all audiences. As it was focused on images, I also had to make sure I met the copyright
law, claiming permission for all assets I used and sourcing them. As my image was ‘focused’ on New York I knew that
my images had to be relevant.
Before creating my image that fit the brief, I had to plan. First of all I had to think about what was expected of me,
which was a quick task, and as I have followed briefs previously, I knew what to focus on to create a suitable image. I
then had to create a visualisation diagram, which I drafted the layout of my montage. I found this easy to express my
ideas as it was by hand; therefore I had nothing to hold me back. I added colour to this to create it in the highest
detail, drawing where I wanted certain images, and their colour schemes. After this, I moved onto the computer to
find the images I wanted to use and source them. I stored these in an assets table. I found this an easy task, as New
York was such a popular place, there was many copyright free images online which I could use, however still mention
them in my source, giving them credit. I also knew various friends which had visited New York which made this even
easier to me, and they allowed me to use their images straight away, with no problems. After I gathered my images I
was ready to start producing my montage. Before I brought my images together I edited them to make them fit the
brief more, such as increasing the colour and blur to make the city seem more popular, exciting and busy, giving off a
positive image. I mainly used Photoshop to do so, as it is a professional programme giving me high quality edits. As I
have previously used this I had experience and knew what I was doing, however the more simple things such as
cropping seemed more complex on this professional programme, so I did these basic edits in Fireworks, and
extremely basic editing programme. This helped me overcome the problems, and was a quick technique. I then
decided to bring together all of my documents on Photoshop, as it was where all of my images were saved due to
editing. The main problem I experienced was the resizing. The images on the edge of my montage were the same
size as the background, however needed reducing extremely without losing quality. I attempted to do so in
Fireworks, again as I was familiar to it, however as I lost quality, I decided to play around with Photoshop and find
out a higher quality way to do so. Also, when moving images that were cropped such as my ‘New’ and ‘York’ I
experienced an untidy white background behind them, but I could easily remove this once I rearranged the layers
meaning none of the other images were being distorted.
I feel that after all of this I have created a high quality product. I feel that my image if fit for purpose, being
appropriate for all ages. There is no context that may be offensive, which would make it not suitable for selling. It
also is fit for purpose showing New York by using popular landmarks that would make it recognised by a wide
audience. I do feel however that to fit the purpose even more I could have made a higher quality product by using
more images I sourced from people I know which would have been a larger document that those of the internet,
keeping quality when resizing. However I decided not to change my images as they fit my initial ideas of what I
wanted to achieve. I think that the layout I have used is professional and clearly set out, with no images being hidden
beneath another, therefore everything can still be recognised. I met the brief by making ‘one final image from a
minimum of 3 original images’ with a ‘minimum of 5 edits’ and all details sourced. I decided to edit as many images
as I could to give my own personal touch, to make the company have a product which stood out from others and
sold well.
I feel that my time plan was suitable and I kept to it as well as I could. However after editing my images I did not
need the full two hours as I was more experienced with the programme after editing. I knew more tools which I
learnt from the previous lessons which helped me speed up the process. I also kept the images I was editing fitting
my initial ideas so I kept on track when it came to bringing my images together.
Overall I feel that the strengths in my work were the appropriateness. I feel that the bold title clearly shows what
this image is about and attracts the audience. The layout also achieves this by making all images clear and working
well against each other, such as the darker background against the brighter images making a contrast noticed by the
audience. All images I have used are recognised to the city, and my edits bring out the best in this. I feel that the
vibrancy in my images give off a positive feel to the city which is what I set out to achieve, giving the company a
bright stand out montage to sell. I found that the sourcing was easier than I initially planned due to the popularity of
the city making it so easy to collect copyright free images. I thought that I would be contacting various owners of

images and waiting for replies, however after finding these useful websites the whole process was sped up. Working
with the programmes was also a lot easier than I expected due to the knowledge I learnt throughout the process, I
found that the editing became easier the more I did.
However I do think that a main difficulty was finding the appropriate edits before actually using them. Due to
Photoshop being such a professional programme it had very complex tools which I found hard to approach until I got
a clearer idea of their job. I feel that the main weakness of my product is quality. I feel that as my images along the
side are so small, they have lost their detail, and although are still recognised do not have the effect I set out to
achieve. I do not feel there was any major part of the project which was difficult to me, as I feel experienced in this
area of editing. However if I was to do this again, I would try and source my images from a source nearer to me
which would have been larger documents, or if this was for actual production, pay for the copyright images as larger
documents, as I would be making a profit back. A final improvement would be to use an image of the Sky Line with a
larger blank area to place the images that the one I have used overlapping. Although it makes my montage look busy
and fun, just like the city, I do not want to lose the images behind and keep it a relevant to the topic as possible.
Overall I feel that my work is to a high standard and fits the brief, being appropriate.
4.3:  Obtain feedback on the product

Client feedback Analysis

• On the 25th April 2012 I gathered feedback on • From this first set of feedback on my first edits I
my edit of ‘New’ and ‘York’ on my blog www. knew I had created a good product. Almost all of
/holliewatson113.blogspot.co.uk and received my feedback was positive, saying that I had kept
these comments:   an ‘authentic’ look which is what I set out to
‐ “Well done Hollie, I like both of these pictures & achieve of New York. I agree with all of the
think they're both really suitable. I like that the comments that the images are appropriate, and
blurred effect of the taxi gives the effect of a fast the good use of clipping them into the text which
paced city. I think you've completed this edit to a high is why I originally chose this design. However at
standard.” the end what I am told to ‘move the image in the
‐ “I really like how you put am image into the text as it word “new” down’ I disagreed. I felt that if it was
makes it stand out more and it is more effective than mainly buildings showing it would not stress the
just having the picture on its own.”
image of Central park which is known for its
‐ “These are both really good edits. I like how you
have put images related to New York in the text. I also
gardens, and would just look like the New York
like the blurred effect that you have used on the buildings as seen in my background therefore
second image because it makes the taxi stand out.” would clash.
‐ “I like this edit. I love how you have incorporated
the traditional yellow cab into the words as this
makes it look authentic.”
‐ “I really like these edits because the New York
skyline and yellow city cab are two things most
associated with the city. The edits look very
professional, and the blurred effect on the cab image
reinforces the phrase 'The city that never sleeps' as it
shows the busy fast‐paced atmosphere of New York.”
‐ “I like how the pictures are masked into the text,
this looks unique and the blurring on the picture of
the car looks great. The text is bold which makes it
stand out and because the pictures were masked
onto the text, this made the text look bright and
colourful, and the contrast between all the colours
looked extremely eye‐catching.”
‐ “I like both of your edits and I think that it is a very
good idea. to improve further I think that you should
move the image in the word "new" down so that it is
mainly the buildings on show”


• On the 2 May 2012 I received a piece of
nd
• Again I agree with this feedback, as it is positive.
feedback from my blog www. I decided to use the squares to keep a
/holliewatson113.blogspot.co.uk on my 3 edits consistency which my audience has recognised
which would be used on the side of my montage: showing that my idea had been sent across. As
‐ “You've done a lot of work to these images & the review asked if there would be borders I
they've turned out really well, I'm impressed! I like found that this would be a good way to make
the consistency of the images & how you've made them stand out, therefore I went ahead and
them the same shape & size. followed their advice. When placing together my
Will they appear on your final montage as they are or
montage I found this was the right choice and
will they have borders to make them stand out?”
gave that extra boost of detail. As they can tell I
have put ‘a lot of work’ in I know my hard work
has paid off.

• After creating all of my final images I placed • This final feedback was very positive which
them together to create my final montage and reflected on my work. I agree with all of this and
gathered feedback once more:   feel that the layout is strength in my work as
‐ “This is a great final image. The layout is clear and none over lap, giving a professional look. I can
there is no overlapping, which gives off a tidy effect. tell from looking what my topic is as all images as
All images work well together being related and the relevant. I am proud of my work and feel that
different choices in colour make it stand out”
this feedback shows how well I have done. There
‐ “You can clearly tell what your brief was based on
are no further improvements for me to make, as
and the images in the title add even more detail. I feel
that the images work well together, none of similar neither I nor the reviewers can think of any.
topics giving a wide view on New York. There is a
clear and effective layout!”

4.4: Suggest improvements for own work

• Larger images keeping higher quality
• Source my own images
• Use a focus blur instead of a full blur on ‘Times  Square’ edit
• Use an image of the Sky Line with a large sky area to place images


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