www.mirrorreview.com
March 2019
CEO & Co-founder
Jan van Eck
Data Optimization And Flexible Competition
Formats Increase Sports Participation
SPORTSENGINEERS
SOLUTION PROVIDERS,
What’s Brewing?
Transformation In Sports Tactics
With Big Data
Ai In Action
4 Ways Autonomous Vehicles
Are Driving Innovation With
Articial Intelligence

EDITOR’S LETTER
Greetings to our cherished readers!
The sports industry, like every other industry, has been disrupted by the cutting-edge technologies. Our
baseball enthusiasts and Hollywood fanatics must have watched the 2011, Brat Pitt starrer movie Moneyball
where the hero leveraged the power of data-driven statistical analysis to understand the mindsets of players
and outsmarted the richer clubs to win the ball game. This movie, adapted from the book by Michael Lewis,
garnered amazing reviews from the audiences and became a must watch movie.
What I truly want to convey from this example is that modern technology gave us smarter, data-based, and
predictive insights to look at things differently. Old school tactics were based on years of experience but data
driven decision-making is based on definitive facts. Without a doubt, this is the need of the hour.
In our latest magazine issue of ‘The Top 10 Cutting-Edge Sports Technology Solution Providers, 2019’, we
take a closer look at the path-breaking and revolutionary companies and their service offerings who have
successfully given a new spin to the sports industry.
Featured on the Cover is Sports Engineers, an outstanding sports software provider that makes efforts to
bring data to life. Its Co-founders (Jan van Eck & Leander Philippo) who strongly believe in the potential of
well-analysed data are therefore assisting sports organizations to match the changing landscape of technology
with their data based offerings. Based on vast years of industry expertise, Jan van Eck (CEO & Co-founder)
also shares his predictions for the sports industry with us.
On the inside pages, we put the spotlight on some pioneering companies who have remarkably created a mark
for themselves in this highly competitive industry. These include 776BC, MySail Pty Ltd, Supacore
Compression, Fusion Sport, and PMY Group. Whether it is the new-age clothing line or modern sailing
equipments or advanced softwares or engineered garments to reduce injury, the above pioneering companies
have truly infused technology in their company’s offerings.
Moving ahead, having a rich background of working in the travel industry, Tomas López Fernebrand (Senior
Vice President, General Counsel & Corporate Secretary, Amadeus) talks about the significance of technology
in achieving a sustainable travel industry and more.
Also, while leafing through our magazine, do not forget to read some thought-provoking and cleverly crafted
articles in the What’s brewing? & AI in Action sections.
Enjoy Reading!
Anuja Mulmule
Managing Editor

CREDIT PAGE
Mirror Review Media & Tech
C-506, Wisteriaa Fortune, Opp-Silver
Spoon Hotel, Laxmi Chowk Rd,
Bhagwan Nagar, Wakad, Pimpri-
Chinchwad, Maharashtra- 411057
+1 (850) 564-8517
info@mirrorreview.com
www.mirrorreview.com
Publisher :
Editor-in-Chief :
Archana Ghule
Vikram Suryawanshi
Managing Editor :
Assistant Editor :
Contributory Writers :
Anuja Mulmule
Mayur Shewale
Bansidhar Tigga
Gopal Khandelwal
Deepali Sarwade
Akshay Wande
Art Director :
Visualizer :
Graphic Designers :
Vinod Alhat
Mark Davis
Poonam Magdum
Sumit Bonage
Head of Distribution
& Production : Aakash Mahajan
Head of Operations : Robert Smith
Research Analysts : James Adams
Maria Smith
David Thomas
Advertising : Jacob Eddy
Business Development
Rohan Yadav
Project Managers : Pandurang Kulkarni
Joseph Thomas

Data Optimization And Flexible
Competition Formats Increase
Sports Participation
C
O
V
E
R
S
T
O
R
Y
C O N T E N T S
ARTICLES
What’s Brewing?
Transformation In Sports Tactics
With Big Data
22
Ai In Action
4 Ways Autonomous Vehicles
Are Driving Innovation With
Articial Intelligence
40
SPORTSENGINEERS
10

26
Fusion Sport:
Empowering The Sports Industry
With Innovative And Intelligent
Platforms
32
Eliminating The Hassle
Of Organizing A Race Crew For
Yacht Racing
MySail Pty Ltd:
776BC:
Modernizing Sports
Biomechanics With Motion
And True Athlete Insights
20
34 38
Supacore
Compression:
Reducing The Cost Of Injury In
Sports Through Innovation
Why Technology Is Crucial To Achieving
A Sustainable Travel Industry
Tomas López Fernebrand | Amadeus
EXPERT’S INSIGHTS
PMY Group:
Empowering The Sports Industry
With Innovative Tech-based
Services
28

CEO & Co-founder
Jan van Eck

Data Optimization And Flexible Competition
Formats Increase Sports Participation
SPORTSENGINEERS
We add value to bridge the gap
between IT and Sports.

In the sports industry, a well-analyzed data
is a great resource that can be used to
increase revenue and enhance audience
engagement. Moreover, data has capabilities to
enhance the experience of professional sports
for all parties involved. Rather than relying on
past scenarios and intuition, sports
professionals can scrutinize the data that tells
the real story to help with every aspect of the
game—from player recruitment to fan
engagement.
Headquartered in the Netherlands, Sports
Engineers is an outstanding sports software
provider that makes efforts to bring data to
life. Its Co-founders Jan van Eck and
Leander Philippo endeavor backing-up sports
sector through data. These days, data being
available in larger amounts, if processed
properly, can benefit all stakeholders, from
team owners to players, and audiences.
Besides, simply from ticket booking to sports
equipment, and the way sports are managed is
remarkably transformed by data based
offerings. Moreover, the advancements in this
sector have made the processes easier &
quicker and reshaped the way sports are
experienced.
Sports Engineers’ team believes that data
should be the driver of every digital solution
they build and by the means of their ready-
made or custom-built solutions, they strive to
improve sports management
throughout—associations, clubs, players, and
sponsors alike. Subsequently, the IT solution
provider develops component-based solutions
tailored to meet both—team or individual,
structured or social, and competition or
tournament sports requirements. Further, to
help sports organizations to match the
changing landscape of technology, Sports
Engineers offers solutions that facilitate a
seamless shift from outdated to new
technology.
Elevating the Game with Collaboration
Sports Engineers’ recent success in creating a
competition (league and tournament) management
application strongly complements the fact that it is on
the right pathway and has a long way to go. In
collaboration with Tennis Australia, it created a
flexible web-based platform, which does not only
assists in setting-up and managing competitions but
also provides real-time insights in frequency of play,
retention, and growth of players. Furthermore, it
enables data-driven engagement and participation
opportunities for the sport while reducing time-
consuming tasks. League Manager is shortlisted for
Yahoo Sports Technology Awards 2019 in the
category of Best Technology for Participation.
Advancing its Offerings with Problem-Solving
Approach
At one pole, the leagues and tournaments are a major
part of the sports industry, on another clubs usually
lack in funding. As a remedy to confront this
challenge, Sports Engineers presented SportsAds, an
intelligent software solution that empowers sports
industry to optimize their advertising potential at all
levels of stakeholdership, eliminating pain points. As a
result, SportsAds was nominated as finalist “Best
Technology for Sports Commerce 2018”.
Outstanding Solutions Transforming Sports
Industry
Incepted through a rearrangement of its existing data
distribution and commercialization solutions and by
putting in place the new products, Sports Engineers
has introduced its sports software solutions. Its present
range of solutions is the combined result of 18 years’
experience in sports and the capability to create tailor-
made software. The seasoned team aims to provide
more and more federations and sports organizations
with fully data-driven solutions to take their amateur
sports management to the next level. Its sports
software solutions are as below.
Ÿ League Management: This platform allows
federations, league, and club managers to

manage their sport. It enables to run leagues
with flexible formats, data-driven dashboards,
and intelligent result entry. Further, the
solution displays the most important statistics
in charts, tables and circle diagrams at the
dashboard in real-time.
Ÿ Tournament Management: This competition
management offering enables to set up
tournaments with smart participant seeding and
brackets generation. With this solution, one can
link qualifier tournaments to main
tournaments, where players automatically flow
through to the next stage reducing the tedious
manual administrative workload.
Ÿ Match Centre: Match Centre is a separate
platform for players and teams that allows
users to view matches, get insights in statistics,
enter results, manage or nominate teams, and
follow favorites. Using this solution, players,
team managers, and fans can enjoy with their
personalized dashboard with matches,
statistics, and timeline updates. Notably, Match
Centre is the first app that provides on-court
result entry for multiple grassroots sports
including multi rubber combinations.
Moreover, its availability on multiple devices
makes it the best option.
Ÿ Club Solutions: Club solutions by Sports
Engineers include apps and website services,
which help increase website traffic with real-
time data, mobile friendly, and with social
media integrations. Besides, with the ClubApp,
clubs can have their own custom-made iPhone
and Android app, which is completely free for
club members, players and fans and can be
found in app stores under the client’s club
name.
Ÿ Ads Management: SportsAds is an intelligent
software solution intends empowering the
sports industry to optimize their advertising
potential. Creating new business models with
serving banners and running an own campaign
is made easy with Sports Engineers’ ads
We provide
software that
empowers complex
fixtures creation,
increase of user bases,
player engagement,
rights management,
and new commerce
opportunities.

management solution. Moreover, with the
help of SportsAds, the team of Sports
Engineers brought together 800 clubs into an
intertwined profit-bearing network in just
two years.
Ÿ Data Distribution: Data Centre, the data-
driven business solution acts as the client’s
business partner for official sports data.
Deploying this solution, users can enrich
their sports coverage with (live) scores,
results, and statistics delivered via API, XML
data feed or attractive PDF solutions.
Ÿ Registration & Payment: Sports Engineers’
registration software is a full membership
and financial system for sports federations.
The membership management software
automates the management of memberships
within associations, communities, and sports
clubs. Moreover, the software helps them
communicate with their stakeholders, share
resources, promote events, collect fees, and
more.
The Unassailable Leaders of Sports Engineers
Jan van Eck and Leander Philippo, both the Co-
founders of Sports Engineers always seek ways to
transform their offerings through innovative
technologies. Moreover, in order to elevate the
productivity of the work environment, they make
sure that every team member of Sports Engineers
has the feeling and comfort of being part of a team.
While speaking about what he likes the most about
his role, Jan says, “The favorite part of my role is
that I have the comfort of undergoing the feeling of
success with a group of great people. Our team is
willing to take that one step further to achieve the
best, regardless of an outcome.” Another part of his
role that Jan enjoys is that he has to travel around the
globe, which leads the collection of great
experiences, which he treasures.
At Sports Engineers,
we do not just preach
a belief, we are
backed up by two
of the most prestige
and digital-minded
sports federationsin
the world in
Tennis and Football.

Plans to Expand with the Power of Cutting-Edge Solutions
Currently operating in Europe, Australia, Japan, and Korea, Sports Engineers aims to expand its presence
in other geographies too. Looking ahead at the future, the excellent solution provider has some new and
interesting projects in the pipeline. The main denominator of these, consists of allowing a high level
integration for existing sports software through a fully featured Competitions API. The API opens all
management, registration, informational and result entry options, any sport organizers would need for its
stakeholders, even if implementing and benefitting from a full platform might be a step too far.
With its highly appreciated solutions, Sports Engineers sees numerous opportunities coming its way.
Tapping these opportunities, the company has various set goals amongst which, on the forefront is the
plan to build a new player center where tennis players can find the type of play they desire.
In future, leading competition and payment solutions will dene actual participation
and growth, the role of national operating federations will fade as international
platforms will take over. Apart from that, people will obtain ownership of 'personal’
data while social preferences and extreme data proling will determine sports
participation and scouting.
- Jan van Eck
Future of Sports Industry

If you wish to subscribe for Mirror Review Magazine, kindly fill out the below form and
email/courier along with a cross check amounting USD $200 annual subscription
including courier charges in the favor of Mirror Review Media & Technology.
C-506, Wisteriaa Fortune, Opp-Silver
Spoon Hotel, Laxmi Chowk Rd,
Bhagwan Nagar, Wakad, Pimpri-
Chinchwad, Maharashtra- 411057
+1 (850) 564-8517
info@mirrorreview.com
www.mirrorreview.com
Full Name:
Designation:
Company:
Mailing Address:
City:
Contact Details:
Mobile No.: Office No.:
Email ID:
Zip: State: Country:
I enclosed a check/draft payable to Mirror Review Magazine:
Check/Draft No.:
Global Subscription
Subscription Form

Company InfoCompany Name
776BC
Cameron McKenzie-McHarg
Co-founder & CEO
776BC is a sports technology company focused on performance innovation.
Since 2013 they have been supplying performance products to leading teams,
clubs and athletes worldwide.
www.776bc.com
DMC Sport
Louise Gale
CEO
DMC Licensing Pty Ltd works with sporting brands game development,
participation and membership programs – providing innovative solutions for
merchandise and equipment concept development, manufacturing and
technology based fulfilment solutions.
www.dmcsport.com.au
Fusion Sport
Markus Deutsch
CEO & Co-founder
Fusion Sport is a universal leader in human performance software and has
developed a highly respected suite of sports software analytics products to assist
organisations to manage and enhance the performance of their athletes.
www.fusionsport.com
Genius Tech Group
Nathan Rothschild
Jared Hopping &
Brett Cosgriff
Co-founders
Genius Tech Group offers products that generate large-scale consumer
engagement through data analytics and gamification.
www.geniustechgroup.com
PMY Group provides digital and technology solutions to deliver enhanced
connectivity, content, and mobile experiences on event days.
www.pmygroup.com
PRIVIT provides online solutions for the collection, distribution, and analysis of
medical information. It Serves K-12 schools, universities, and youth sports
organizations.
www.privit.com
ShotTracker improves the performance of basketball players and teams with
affordable technology that captures stats and analytics in real-time.
www.shottracker.com
Sports Engineers provides complete data driven digital solution for federations
and sports organisations to advance their sports management.
www.sportsengineers.com
Supacore manufacture compression wears widely used the World over by
professional athletes to help with injury prevention and recovery.
www.supacore.com
Mysail
Deborah Dalziel
Founder & CEO
MySail Pty Ltd develops a management platform that manages crew members
and help them build a sailing team.
www.mysail.team
PMY Group
Paul Yeomans
Managing Director
PRIVIT
Brett Douglas
CEO
ShotTracker
Bruce Ianni &
Davyeon Ross
Co-founders
Sportsengineers
Jan van Eck
Co-founder & CEO
Supacore Compression
Lesley Abeysekera
Founder & CEO

S
ports biomechanics plays a vital role in minimizing the
risk of injury and improve sports performance. It is the
area of science concerned with the analysis of mechanics
of human movements. Sports biomechanics has long been used
to unlock the smallest improvements in athletes’ movements and
form to enhance their performance.
However, the maximum potential of this practice is hindered by
various factors. For instance, to implement biomechanics for an
athlete, there is a need for a bunch of computers and instruments
for accurate measurements. Conventional methods further
require controlled environment to measure biomechanics. In
such systems, the athletes’ movements are constrained by the
technology surrounding them. Therefore, it restricts and confines
an athlete’s capacity to execute realistic movements and the
chance to relate this data to their surroundings gets severely
limited. To overcome this situation, an Australian sports
company, brings a completely new range of sports776BC
products called Motion sportswear. This range of innovative
sportswear use visual feedback via biomarkers to improve an
athlete’s movements.
Founders’ Journey from Establishing 776BC to Introducing
Innovative “Motion”
The two-time Olympic Rower and Beijing Silver Medalist,
Cameron McKenzie-McHarg and his wife, Kate McKenzie-
McHarg are the Founders of 776BC. The interesting fact
behind their company’s name is that it is named after the
founding year of the Olympic Games. Prior to the foundation of
776BC, Cameron’s wife, who has a marketing background,
started conceptualizing about establishing a company in 2012
when Cameron approached his final Olympic Games with the
Australian team. Later in 2013, they founded 776BC as a
performance innovation company and since then, the company
has grown from a small start-up to the leading supplier of sports
garments.
776BC’s innovative biomechanics technology Motion took
almost two and a half years of development and brought
neatness in the idea of the product to bring biomechanics into the
real world. Moreover, Motion garments combined with the
support of its Companion app, offer an incredibly simple but
776BC:
Modernizing Sports Biomechanics
With Motion And True Athlete Insights
We bring next-level
sports apparel
for the best
level athlete
performance.
20
Cameron McKenzie-McHarg
Co-founder & CEO

highly effective translation of complex biometric data into
coherent real-time feedback. This feedback is so useful for
athletes and coaches that it can unlock the most efficient
skills, exercises, and movements which improve their
performance and prevent them from injuries. Through
776BC, Cameron and Kate have built a revolutionary way
of discovering the marginal gains essential for successful
athlete performance.
Bringing Inexpensive and Non-Invasive Solution to
Measure Biomechanics
To formulate their latest innovation, Cameron and his team
took advice from Dr. Ed Wittich — a leading expert on
athlete analysis and product innovation at BAT Logic. They
also consulted Dr. Harry Brennan — Head of Sports
Science and Physical Preparation at the Victorian Institute
of Sport. They have developed a capability in Motion to
accurately apply biomechanics in the real sports
atmosphere. As the intrinsic natural pressures like the
psychological effect of competition and its impact on
athletes’ movement and motion can’t be reproduced within
a laboratory, the products offered by 776BC enables the
performer to practice anywhere in the field. These garments
are very effective for getting accurate readings as they use a
set of visual anatomical markers (pivot points) which are
designed to focus attention on specific body points and key
lines. The data obtained from the wearers’ actions allows
the athlete to harness real-time biomechanical feedback
which can be used to achieve best practice form and
function in an exercise or activity.
Furthermore, its Motion range seamlessly makes use of
biometric data with simple and immediate visual analysis of
body movements in an exercise or activity. Unlike standard
training kit which makes judgments on movement, the
Motion design focuses on the key joints and body segments
for quick and easy analysis. This enables the Motion range
to clearly highlight the key movement of the athletes even
from a distance and therefore provides real-time analysis.
With an extensive research and development program, the
motion is designed according to the opinions of highly
experienced coaches, performance staff, consultants, and
athletes.
Augmenting the Motion Range with Motion Companion
App
With his team of highly experienced personalities, Cameron
brought qualitative data from their insight work and
identified ‘biomarkers’ — a set of visual points and lines
that identifies key biometric and anatomical markers on
the body to show how an athlete performs activities.
These markers are currently used in the Motion. Similarly,
to enhance the capabilities of Motion Range, they have
created the Motion Companion — a free-to-download
digital application for iOS, tablet, and desktop devices.
This app comes with a range of in-built features and
benefits which are useful to inform and support users.
Therefore, according to the specific exercise or activity,
user gets instructional content stating which markers need
to be focused on. In addition to this, the app has in-built
performance analysis features such as live video capture,
side-by-side comparison, and precision video analysis.
These features include advanced review functionality,
supporting both slow motion and frame-by-frame review.
To annotate their video files, athletes and coaches can use
“Motion Draw and Notes” feature which offers a series
of interactive tools to measure angles, make notes, draw
lines, and select points. Additionally, the naked-eye and
real-time visual analysis achieved with the Motion
garments’ biomarkers, enables coaches to reinforce
development points through visual feedback and
demonstration.
Uplifting Motion Capabilities with New Partnerships
and Developments
Today, 776BC offers a range of products and services
designed to level-up athletic performance. Each item
combines technical performance solutions with true
athlete insights. In addition, using the integrated sharing
functionality compatible with Facebook, YouTube,
Twitter, messaging, and email, every activity can be
analyzed remotely. Such sharing features further make it
easier to build custom training assessment programs.
Presently, to link innovative technologies with true
performance outcomes and solutions, 776BC has
partnered with elite athletes, teams, colleges, institutes,
and technology companies.
21

AI is transforming the automotive industry in every
way imaginable. From enabling material
procurement and predictive maintenance in the
manufacturing process to powering autonomous cars, AI is
at the heart of it all. The automotive business is among the
industries at the vanguard of using AI to mimic, augment,
and support the actions of humans as well as leveraging
the advanced reaction times and pinpoint precision of
machine-based systems. Indeed, today’s semi-autonomous
vehicles and the fully autonomous vehicles of the future
will rely heavily on AI systems.
Although self-driven vehicles might be the most
perceptible beneficiaries of AI and there’s more to this. AI
change is taking place on all fronts, such as consumer
interfaces that identify the preferences of individual
drivers, self-learning analytical systems that warn of
imminent failures, navigation systems that use real-time
data and traffic modeling to shorten travel and ride-hailing
applications that maximize the use of the fleet of a cab
aggregator. Plus, it is bestowing entirely new ways for
people to get around as well as keep them connected, stay
on schedule, and secure the driver while driving.
The Competition is Hard Yet Healthy
Five years ago, autonomous driving has gone from
“maybe possible”—“surely possible”—to “commercially
approved”. Last year, Waymo, the company which
emerged from Google’s self-driving-car project, officially
started its commercial self-driving-car service in the
suburbs of Phoenix. Likewise, According to the 2018
KPMG Autonomous Vehicle Readiness Index (AVRI),
countries like The Netherlands, Singapore, United States,
Sweden, United Kingdom, Germany, etc. are some of the
top prepared countries globally for self-driving vehicles.
Out of which, Netherlands has taken the top spot and is
thus the most prepared country for the introduction of self-
driving vehicles.
Today, one can imagine a future where carmakers don’t
sell cars, but maintain convoys of self-driving vehicles,
allowing consumers to use ride-on-demand services. The
customer hail a cab controlled by an AI through an AI-
driven fleet management system and once inside, other AI
systems will personalize the route and infotainment
according to customers past preferences. As a customer
begin his ride, the cab will communicate with other
vehicles around to keep the customer safe. Following are
some futuristic developments in autonomous vehicles that
are revolutionizing empowering the utilization of self-
drive vehicles.
1. Response to Gesture Commands
The case of a broken traffic light could pose a major
22
AI in Action

4 Are Driving Innovation With
Ways Autonomous Vehicles
ARTIFICIAL
INTELLIGENCE
problem for autonomous vehicles that rely on smooth
roads and clear signals. To overcome the problem of a
missing traffic light, the self-driving car will be utilizing
movement detection system to detect and respond to the
traffic cop’s arm movements as they wave traffic through a
crossroads. The AI in the particular car will be so trained
that it will differentiate between a cop and normal human
beings for precise response to gesture commands.
Moreover, the software of the car will detect a traffic
officer then processes it and waits for the traffic to
continue.
2. Adaptive Cruise Control Technology
To avoid any collision with other vehicles, new technology
is implemented for autonomous vehicles called adaptive
cruise control technology. It is a cruise control system with
automatic distance control (ACC) which uses long-range
radar and laser systems to measure the distance and speed
of other cars in their environment. Besides that, it matches
the speed of the car in front of the driver by using a range
of sensors built into the car which implies that driver
doesn’t need to constantly hit the gas and brake on the
road. Some systems even allow the car to be completely
stopped and then automatically resumed, making a stop
and go traffic significantly less frustrating.
3. 360-degree Camera System
Replacing human sensory input—eyes and image
processing which is done by brain is a mammoth taks to be
accomplished in an autonomous vehicle. Therefore, to
develop a vision sensor as good as the human eye,
artificial intelligence is the prime driver. With a
conventional HD camera system, autonomous vehicles
may not realize how large the vehicle is during parking. So
in this case—if a 360-degree camera setup is combined
with clever computing power on each side of the car, it
will greatly help the computer to access a virtual top-down
view of the driver’s environment.
4. Natural Voice Recognition to Perform Tasks
The AI-based infotainment system installed in an
autonomous vehicle can allow drivers to send and receive
emails, to carry out any internet searches as well as
interrelate with their smartphone apps—by using voice
commands. Along with a powerful natural voice
recognition engine, AI can perform many sophisticated
tasks in seconds. For instance, the passenger can command
the car to change the location without giving manual
inputs on the smartphone. It is just like asking a real
human driver and importantly—the AI won’t argue with
you like human drivers.
23

The Actual Autonomous Car on the Road—Waymo
As mentioned earlier, Waymo is the commercially
approved vehicle utilizing Google’s self-driving vehicle
exploration. These driverless vehicles have the capability
to deliver people from points A to B safely. The 360-
degree perception technology from Waymo detects
pedestrians, other vehicles, cyclists, road work and other
obstacles up to a distance of 300 yards. Similarly, the in-
house production system allows Waymo to efficiently
integrate its technology to the hardware. Plus, Waymo
engineers have also formed a program called Carcraft, a
virtual world where Waymo can simulate driving
conditions.
Waymo’s AI software crunches data from the vehicle’s
Lidar, Radar, and high-resolution cameras, GPS, and cloud
services to generate the vehicle’s control signals for
operating it. The Waymo project comprises various types
of cars with the self-driving tools that include the Toyota
Prius, Audi TT, Fiat Chrysler Pacifica, and Lexus RX450h.
Moreover, Waymo has partnered with Intel to use Intel
technologies, such as processors, inside the vehicles. The
most valuable aspect of AI in automotive applications is
that it is constantly learning, and adjusting the rules it uses
to navigate the road. Each vehicle makes the information it
learns available to the rest of the fleet. The result is a
virtual neural network of self-driving vehicles that learn as
they go.
Conclusion
The autonomous vehicle industry is currently drastically
revolutionized by AI and supplementary intelligent
technologies. Therefore, many tech-giants and major
automotive companies have invested heavily in this area.
It’s not only an opportunity for big companies but start-ups
also playing a big role in it. Likewise, these developments
are not just restricted to enabling autonomous vehicles, but
creating optimized development processes for the entire
supply chain. The tight integration between the sensor and
AI systems also has the potential to offer significant value
for the public and enable car manufacturers to gain a
competitive advantage in a quickly evolving market place.
In addition, there will be new opportunities, job vacancies
and academic courses that the autonomous vehicles will
offer to be perfect, errorless, and most
importantly—driverless vehicles.
24
AI in Action

The sports industry has always been adapting and
progressing new technologies and innovations and as a
result is one of the most forward thinking industries today.
Already using Artificial Intelligence, Machine Learning and Big
Data, the industry’s tools and techniques are now being shared
across a number of other sectors including the military. As sport is
a highly competitive environment where teams develop strategies
with the aim of being on the winning side; technologies play an
important part in game planning, training, performance,
rehabilitation and decision making to help both players and
coaches gain an edge.
In addition, technologies also support teams by providing statistics
around the strengths and weaknesses of the opposition which
greatly assists in forming winning strategies. Moreover, human
performance software and analytics provide sporting organisations
with the ability to develop an in-depth understanding of their
teams’ fitness and capabilities enabling them to manage all aspects
of their health, fitness and performance. Analytics also assist in the
management and minimisation of injury which is crucial
particularly during periods of intense performance and
rehabilitation and recovery. To help sporting organisations enhance
human performance both on and off the field in a more structured,
customised, insightful and analytical way, wasFusion Sport
established to deliver cutting edge tools to the market. A leader in
its field, Fusion Sport provides the market with the most advanced
sports analytics products capable of unrivalled levels of detailed
customisation.
A Solution that Changed the Face of the Sports Industry
Founded in 2003, Fusion Sport is a universal leader in human
performance software. The firm is passionate about elevating
human performance and has developed a highly respected suite of
sports software analytics products supported by comprehensive
services to assist organisations to manage and enhance the
performance of their athletes. They have offices in the United
States, Australia, the UK, and Europe.
During his PhD, the CEO and Co-founder of Fusion
Sport—Markus Deutsch invented his first sports technology
Fusion Sport:
Empowering The Sports Industry With
Innovative And Intelligent Platforms
At Fusion Sport, we
constantly strive to
create the best
technology products in
the sport industry to
optimize athletes’
performance and
health.
26
Markus Deutsch | CEO & Co-founder

device—the ‘GRUNT 3000’. It was a powerful
measurement device for impact sports that was heavily
dependent on ‘timing gate’ technology. It required
analysts to collect data on a large scale in order to achieve
precise results. Continuing to make improvements and
progress advancements in analytics, Dr Deutsch then
launched the very first Fusion Sport product—
SMARTSPEED. This product was the first of its kind and
considered best of breed in its ability to enable sporting
organisations to capture, manage and improve athlete
movement. Today, SMARTSPEED in conjunction with
wireless technology and mobile computing is widely used
by hundreds of organisations and thousands of athletes
around the globe. SMARTSPEED is the Official Timing
System of the CFL combine, and has been the trusted
technology utilized at NFL Regional Combines, NBA
Draft Combine, and other athlete evaluation events
globally.
The Smart Platform Delivering Smart Outputs
Fusion Sport expanded its product range with the launch
of the SMARTABASE human performance platform in
2011. SMARTABASE is designed to provide elite
sporting organisations with a one stop shop solution for
the holistic performance management of their teams.
Highly customisable and capable of allowing the
integration of other systems and legacy products into its
operations, SMARTABASE enables sporting bodies to
capture, manage, analyse, report and share data across the
whole organisation. It is capable of capturing and
managing data around all elements of a human’s activities
including health, diet, nutrition, exercise, fitness,
performance, motion, recovery, rehabilitation, rest, even
sleep – and then combining this into athlete, group, team
and organisation level information which can be dissected
and analysed from every angle or requirement. The
product is used by organisations including top
professional sporting teams such as the San Antonio
Spurs, Dallas Cowboys, Buffalo Sabres, the AFL, NRL,
Rugby Australia and Rugby New Zealand. It is also used
by Olympic sporting organisations such as the Australian
Institute of Sport, US Ski and Snowboard and prominent
performing arts companies including the Royal Ballet – as
well as the military.
On the Pathway to Become a Global Standard
Platform
With over 200 leading sports organisations using the
SMARTABASE platform across the world, Fusion
Sport is continuing to focus on innovation, product
development and continuous enhancements to provide
sporting and other organisations with the ability to be
their best. Expanding its footprint across the US, Fusion
Sport has now opened a new head office in Boulder,
Colorado and has further plans to continue its growth
across other continents.
Flexible and Performance Focused Workforce
Generating Value for Clients
Fusion Sport has tripled its staff count in the last 18
months, expanding its capabilities to service clients
across all parts of the globe. The company’s human
resources consist of a team of dedicated, experienced,
and highly qualified sports scientists, data analysts,
engineers, and business people. Moreover, with a strong
belief in building a culture that leads through
innovation, team members are encouraged to suggest
and run with new ideas and use their experience and
passion to deliver excellent outcomes and value to the
company’s clients.
A Leader and Motivator behind Fusion Sport
The Co-Founder and CEO of Fusion Sport, Dr Markus
Deutsch is passionate about innovation and believes in
leading by example. He is intimately involved in all
aspects of the business and actively engages with all
staff to ensure they are supported, capable of escalating
ideas and issues and focused on innovation. While
speaking about how he works on innovations—Markus
states—“I love hanging out with the product
development team, working on our next round of
innovations.” He also plays an active role in the market
working with clients and technology partners. He likes
to be out in the market meeting interesting people, and
working towards identifying and creating opportunities
for his company.
27

Do you believe in the importance of a
sustainable travel industry? The travel and
tourism sector is expected to grow at an
annual rate of 3.9% over the next decade. That is
positive, but it also reminds us that we need to put in
place measures to guarantee the sustainability of the
sector in the long term. Amadeus takes this very
seriously. Let me tell you why.
We consider that a company’s responsibility goes
beyond securing the growth of its results. At Amadeus
we have a record for many years of limiting the
environmental impact and optimizing the social reach
of our commercial operations. We believe that
environmental efficiency has to start with our internal
operations. That is why we measure our
environmental impact in order to identify
improvements and implement solutions. Since 2009,
we have been using the Amadeus Environmental
Management System (EMS) as a solid methodology to
analyze all our environmental data and help us
identify and take measures to improve environmental
performance.
As a technology provider for the travel and tourism
sector, Amadeus develops technology solutions that
help our customers improve their environmental and
economic efficiency. One of our technology solutions,
Amadeus Altéa Departure Control-Flight
Management, allows airlines to accurately calculate
the fuel they need for a given flight, allowing them
significant savings in CO2 emissions, fuel and
economic costs.
To achieve greater long-term results, we collaborate
with other interest groups in the travel industry and
participate in projects to improve environmental
sustainability. For example, in order to help achieve
the 2-degree objective set by the Paris Agreement and
reach the carbon neutral level, Amadeus joined the
United Nations’ Climate Neutral Now commitment.
We have also established a long-term agreement with
the International Civil Aviation Organization (ICAO)
to contribute to a greater awareness of carbon
emissions in aviation. Amadeus uses the ICAO carbon
emissions calculator on its distribution platforms to
provide travelers with information on the greenhouse
gas emissions produced during their trips.
Why
TECHNOLOGYis
Crucial to Achieving a Sustainable
TRAVEL INDUSTRY?
Expert’s Opinion
26

Amadeus’ environmental commitment is reflected in
our inclusion in several global sustainability indices.
Among others, Amadeus has been chosen as one of
the most sustainable companies in the world, ranking
16 in the 100 global companies chosen by Corporate
Knights in 2018. In addition, our efforts in this regard
have been recognized by the Dow Jones Sustainability
Index for seven consecutive years.
Looking at the social level, we believe that travel can
play a key role in global economic development and
can be a determining force for positive change.
We seek to actively contribute to the communities in
which we work, through investment, participation in
local projects and partnerships with non-profit
organizations around the world. To do so, during 2017
we developed 138 community support and social
assistance projects and 69 training projects, providing
young people with the qualifications required by the
digitized sector of travel and tourism.
In 2013, Amadeus launched Click for Change, a
program that, thanks to the donation engine developed
by Amadeus, allows donations from people who buy
their trips online. So far, travelers have donated almost
3 million dollars on the websites of Iberia, Finnair,
Norwegian, Almundo and Avianca for programs to
educate and vaccinate of children, and other
development projects run by the United Nations Fund
for Children (UNICEF).
We also contribute our knowledge in travel
intelligence for initiatives that benefit society. In this
sense, Amadeus is part of a UNICEF global
innovation program that collects and analyzes
complex data sources from different sectors. In part,
thanks to the data provided by Amadeus, they can
better understand the patterns of the spread of
epidemics, which helps them to control possible
outbreaks in other areas.
Our purpose to shape the future of travel and tourism
is based on internal, external and collaborative actions
with other entities in the sector. We are committed and
proud to be able to use Amadeus’ technology,
experience and global network to ensure the
sustainability of the travel industry in the long-term
and build a better future for all.
Senior Vice President, General
Counsel & Corporate Secretary,
Amadeus
Tomas López Fernebrand
27

Ranging from improved technical clothing, to tracking &
measurement devices, to new ways for media to cover
events, the sports industry has witnessed numerous
breakthroughs over the last decade. In sailing, the technical gear
available has also come a long way, improving comfort, warmth
and weatherproofing. Leading sailing events such as the Volvo
Ocean Race and America’s Cup have driven technical
developments to reach new speeds and improve safety of the
yachts. These days, tracking devices and analytics are also being
used at every level of sailing, to better understand and improve
the performance of both the boats as well as the sailors.
In addition, technologies are also being deployed in sailing as an
effort to understand the environmental impacts of modern
society on the ocean. The 2017-18 Volvo Ocean Race used the
round-the-world voyage to collect information on levels of
microplastics in the ocean.
The application of technologies is also extending the reach of
sailing into the broader community. This includes media
coverage and online ways of interacting with mega events that
draw in public interest such as yacht trackers and onboard
coverage. It also includes online communities that help sailors
and people interested in sailing connect and discover new ways
to get involved in the sport. One of the business entities dealing
with such cutting-edge activities is , a crewMySail Pty Ltd
finding and management platform for yacht racing.
Crafted to Untangle Customer Pain
Incepted by passionate sailor and entrepreneur Deborah Dalziel,
MySail is an excellent tech solution to one of the biggest
challenges in the yachting world—the availability and
management of race crew. Having sailed her whole life and
being involved in the sailing community in Sydney for almost 10
years now, Deborah identified the challenges that yacht owners
or their designated crew managers faced in organizing their
MySail Pty Ltd:
Eliminating The Hassle Of Organizing
A Race Crew For Yacht Racing
MySail’s solution resolves
the yachting world's
biggest challenge—the
availability and
management of race
crew.
32
Deborah Dalziel | Founder & CEO

regular race crew, and hence decided to fabricate
MySail to grapple those challenges.
The Founder and CEO of MySail is also passionate
about growing this sport and bringing new people into
sailing. Leveraging the MySail Connect platform, she
does this by providing an easy way for new sailors to
recognize the available opportunities and to connect
with other sailors and yacht owners.
Looking at the progress since MySail’s launch in early
2017, she explains, “Since our early days, we’ve
expanded our thinking from a platform to help ’get your
crew sorted’to a platform that connects people across
the sailing industry.” The team of the leading sports
management solution provider is currently working on a
number of new features to bring this vision to life.
An Ultimate Solution for Each Element of the
Sailing Industry
MySail’s offerings are targeted towards two key user
groups involved in yacht racing - skippers and crew. For
skippers and managers of racing yachts, MySail
provides an online solution to easily find, manage, and
communicate with their sailing crews. For sailors,
MySail renders an easy way to keep track of their busy
sailing schedules and find their next - or first - crewing
position on a race yacht.
The MySail platform has also proven to be
advantageous for yacht clubs & associations. It
provides a simple way to help club members to
organize their race crew and connect with new sailors,
as well as bring new sailors into the club, helping to
grow the potential member base and freeing yacht club
administrators to focus on managing their club.
Passion turned into Business
Deborah, CEO of MySail, is a life-long sailor,
experienced business & marketing professional and
tech enthusiast; she has amalgamated her passions and
formed a tech start-up for the sailing industry.
As MySail’s team is still a small one, Deborah’s role
is pretty broad and includes forming business
strategies, customer engagement, product
development, finances, administration, marketing etc.
While explaining how she manages her
responsibilities, Deborah says, “I am working on
handing over jobs and stepping back in some areas
as much as possible. Areas where I’m not strong such
as technology development and accounting, I have
people whom I trust and are experts in these fields to
manage those areas.”
Although managing a start-up can be hectic, she
really enjoys the variety and creativity of what she
does, and this helps keep her going every day. One of
the most satisfying things for her is to hear from
MySail’s members about their success stories, “It’s
so rewarding to hear about people who have been
able to get out sailing or achieve their goals using
our platform,” Deborah adds.
Massive and Undisclosed Plans in Pipeline
Currently focused on the Australian and New
Zealand markets with members across the globe that
use its crew management service, MySail aims to be
a global player. Achieving its aim would provide
MySail’s members with opportunities to sail in
different locations and help bring the global sailing
community together.
Deborah believes there is a huge opportunity in the
space MySail is dealing in and its team is taking
quite a broad view of how they can help members in
this niche space. Instead of creating a solution for
‘sports,’ with a solution-focused completely on
sailing, MySail is growing steadily and has some big
plans for the next 12-24 months.
33

In the last decade, there has been a considerable upswing in
the expectations from sporting rights holders to deliver a
dynamic and engaging live event experience. As consumers
have been exposed to more entertainment options than ever
before, sports has had to compete hard to gain attention and
patronage the events. As a result, major sports and venues invest
in digital and technology solutions to deliver enhanced
connectivity, content, and mobile experiences on event day.
Having seen this challenge of keeping up with the technology
faced by the sports venues, decided to fill the gap.PMY Group
Established to Relieve the Pain Points
PMY was incepted with an intention to provide independent
strategy and investment support to venues needing to enhance
their technology environment. Along with the rise of a diverse
and comprehensive set of new products, solutions, ideas, and
opportunities being offered in the market, the team at PMY saw a
niche to act alongside venues to assist them to develop, execute,
and fund their digital and technology strategies. Therefore its
team is consistently focused on evaluating new technologies to
assess their appropriateness for each industry sector and to
develop models to maximize return on investment for its clients.
Through its services, PMY develops, implements, manages, and
commercializes digital, technology, and data projects. Its major
services are as below.
Ÿ Technical Consulting: The technical consulting team at PMY
works with clients to deliver a range of ICT and multimedia
related services and products at an enterprise-grade level. With
a solution driven approach they support organizations cut
through the complexity of ICT to improve performance, create
efficiencies and drive return on investment.
Ÿ Commercial Advisory: Under this head, PMY’s advisory
team provides specialist commercial strategy support to assist
clients deliver a return on investment into technology. Their
advice combines local industry experience with the latest
PMY Group:
Empowering The Sports Industry With
Innovative Tech-based Services
At PMY Group, we combine
our expertise in technology
planning, cost assessment,
procurement methodology,
commercial and delivery
models to deliver best
practice outcomes for
our clients.
34
Paul Yeomans | Managing Director

international best practice to maximise the benefits of
a project.
Ÿ Project Delivery: PMY’s projects team collaborates
and successfully delivers complex technical projects
using an integrated project delivery approach.
Ÿ Managed Services: The firm’s managed services
team delivers end-to-end support for its clients across
all multi-media assets including networks, WIFI,
IPTV, LED, and other digital platforms.
Moreover, the firm is also involved in investments,
where it provides capital and expertise to assist major
venues to own and manage world-class digital and
technology infrastructure.
A Virtuoso Personality Taking PMY Group to the
Next Level
Paul Yeomans, the Managing Director of PMY
Group, is an agile, dexterous, and effectual leader, who
brings up around 15 years of experience. At PMY, the
multi-talented personality plays various roles as per the
requirement. As a higher-level executive, he leads and
executes the strategic direction of the business and by
managing the clients, driving the growth agenda, and
setting the culture & standards for his organization.
The adept leader believes in sharing the thoughts and
ideas for mutual growth, and hence he feels lucky being
the Managing Director of PMY, as his role allows him to
interact with all the stakeholders of his business
including clients, team, and service delivery partners. He
connects with them to ensure finding the most effective
and pragmatic way to deliver on each new and
innovative opportunity.
Fostering the Productivity with an Autonomous
Culture
A good work culture being an intangible ecosystem helps
in bringing out the best from employees, even in the
adverse circumstances. For any business entity, it is must
to have a culture, as it shapes every part of an
organization. In the case of PMY, its team focuses on
being highly professional, collaborative, and dynamic
with their internal and external dealings. Paul believes
that employees who are free to make their own choices
about how they go about their responsibilities are
happier, committed, productive, and loyal. Thus, he
strived to build a caring and autonomous culture since
the beginning of PMY. Moreover, while expressing the
trust he has on his workforce, the autonomy believer
persona says, “For me, the key is to trust our people and
enable them with an opportunity to work in a flexible
way that will deliver the best outcomes for all.”
Plans to Strengthen Client Relations
In the past three years, the independent technology
strategy, investment, and management company have
expanded in a notably larger extent. Geographically, the
firm has invaded the Asian, European, and American
markets, and simultaneously has diversified from sport
and entertainment into adjacent sectors including
transport, public precincts, and cities. Currently, PMY
has its presence in Melbourne, Sydney, Perth, Adelaide,
Christchurch, Hong Kong, London, Dublin, New York
and Salt Lake City, with plans for further aggressive
expansion.
As scaled up quite faster in the recent hour, PMY has
invested extensively into its new markets and major
projects. As a result, its team has developed its expertise
and capital to a point where they can accelerate at pace
in the market. Nevertheless, when it comes to future
perspective, the PMY team tries not to look too far
ahead, or get distracted with anything other than
delivering the best possible outcomes they can for each
client. The firm also plans to provide cross-regional and
sector advantages to clients by utilizing its global
insights. While speaking of his views on focusing and
maintaining status quo, Paul asserts, “We are strongly of
the view that focusing on this and trusting our strategic
agenda will hold us in good stead as the market
evolves.” Furthermore, PMY strives to continue
delivering value to the clients and looks ahead to focus
on deepening its relationship with existing client base
which will ultimately assist the company to expand its
service area.
35

There has been an exciting increase in Sportstech innovation
during the last two decades. The use of technology in the
sports industry has continued to improve the performance
and recovery of an athlete.
Whether it is athletic clothing, shoes or sporting equipment, athletes
are keen to have the latest and the best.
Notably, the most concerning thing in any sport is the cost of injury
and is determined to have an impact in thisSupacore Compression
area.
An Accident Gave Birth to an Amazing Idea
Supacore’s core business was manufacturing seamless leggings.
When one of the designers of the company had injured her back in a
car accident, she was forced to wear a heavy sacroiliac belt to help
stabilize her pelvis and reduce her pain. This was the light bulb
moment for Supacore’s innovation. The idea of making leggings and
shorts with a sacroiliac belt knitted into the waistband was
developed.
When the injured designer met her physiotherapist, she was not
wearing the sacroiliac belt but was wearing a pair of the Supacore
shorts. The physiotherapist was so impressed by the improvement in
her patient that she requested Supacore to provide her with 20 more
pairs so she could trial them with her injured athletes.
As a result and in collaboration with the physiotherapist, Coretech
technology was registered with an international patent. And so the
journey began.
The newly innovated shorts were trialled and tested on elite football
players. The results showed that athletes with Osteitis Pubis and
groin related injuries could return to competition on an average two-
three months rather than the expected six months.
Trialling, testing and re-engineering of the garments over the next 6
years brought Supacore Coretech to the market.
Supacore focuses on developing and engaging the market by
developing relationships with distributors globally and more vitally,
Supacore Compression:
Reducing The Cost Of Injury In Sports
Through Innovation
We go beyond existing
boundaries. We don't just
want to know what the
best manufacturing
technologies are, we
want to go beyond them
- we strive for
innovation.
38
Lesley Abeysekera | CEO & Founder

enhancing the performance of athletes by helping to prevent
injuries and improve recovery time.
Today, Supacore is the preferred compression used by elite
athletes and the weekend warriors.
Working in collaboration with sports physiotherapists,
chiropractors and elite coaches including Queens Park
Rangers, Great Western Sydney FC, Arsenal FC and
Southampton FC to name a few.
Reducing the cost of injuries
In the English Premier League last year, the cost of injury
was estimated at £280m. Supacore is determined to reduce
this number substantially.
Supacore has been working with Universities in Australia to
continue to develop innovative Sportstech products.
The Australian Chiropractor Association (ACA) has
evaluated and tested Supacore products and have approved
and endorsed the product. Supacore products are also
accredited and listed as a medical device by Therapeutic
Goods Administration (TGA) and C mark in the European
Union (EU).
Supacore assists in post-match recovery, injury prevention,
and pre and postnatal pelvic related issues. Most
importantly, it has been improving the performance of
athletes by helping to prevent common hamstring, lower
back pain, pubic overload, groin and hip injuries, and
stabilizing the essential core muscles while speeding up the
recovery process.
The Mechanism behind the Cutting-Edge Technology
The Coretech waistband technology is used to integrate the
compression provided by a sacroiliac belt into leggings and
shorts and has been developed for all levels of sportsmen
and women and can also assist a pregnant woman with
lower back pelvic or abdominal separation. It is estimated
that around 20% of all pregnant women would suffer with
this at some stage in their pregnancy.
This process has been engineered in such a way that the
integral sacroiliac band mimics the body’s own deep
stability system by providing engineered placement of
external compressive forces over the pelvis and core.
The shorts and leggings lessen the risk of groin or
hamstring injuries by actively encouraging blood flow to
key areas. The compression also helps to accelerate the
recovery of recently damaged tissue by massaging the
muscles to increase blood flow.
A leader focussed on innovation
Lesley Abeysekera, the CEO and Founder of Supacore
is a hands-on leader and when needed, she is known to
assist customer service and even arrange a courier during
peak periods.
Her biggest satisfaction is when she hears positive
feedback from medical professionals who use the product
and athletes who are back on the park having used
Coretech shorts and leggings. Likewise, she is very
passionate about developing innovative products and is
very involved in the entire process.
Teamwork is the Secret behind Supacore’s Market
Leadership
Supacore as a team encourages innovation, new ideas,
and finding solutions to problems. All staff members are
encouraged to involve themselves in discussions,
collaborations and to have healthy respect for differences
in opinions. A weekly time slot is allotted for creativity
and innovation, and the company’s achievements and
successes are celebrated together.
Future Goals of Supacore
With so many opportunities for new and improved
developments and a long pipeline of new products,
Supacore is looking for kindred spirits in Asia and the
USA to expand its brand. According to research, Coretech
technology can assist over 450 million athletes globally
and on that basis, Supacore estimates a whopping $750
million opportunity as per the projected pipeline of
product. As a part of a growing industry, Supacore wants
to collaborate with interested parties around the globe.
Supacore looks ahead to working on 3D printing, working
with different natural fibres, medical technologies
involving body scanning and resistance training, and
seamless knitting – customized athletic wear. “It is
essential to serve a demanding and informed client, one
who knows what attributes their athletic gear will give
them and what cutting-edge technology will help them
gain an edge over their competitors,” says the CEO.
39

with
he sports industry has always been open to the
Tinnovation and is evidently one of the updated
fields. Indeed, sport is a competition and teams
make different strategies by analysing available important
data to win the game but with the inception of big data,
sport field is bringing new innovations and stepping up to
the higher storeys. Large amount of data is produced
regarding performance of players, audience statistics, as
well as the coaches and other staff related data. Here, big
data provides assistance in analysing the huge data
generated and utilize it in a proper way.
Further, big data could be used concretely to provide
various constructive details. Similarly, big data is proved to
be the game changer in many sports where teams have
made massive and effective use of it by analysing data
patterns to improve perform and provide decision-making
abilities based on live action. Big data has already proved
its value in various functions like game day analysis, fitness
management for players, sports broadcasting, as well as
player auction.
Enhancement in Decision Making Abilities
The sport industry is a global multi-billion dollar industry
comprising of players, managers, coaches, fans, audiences,
then comes clubs, leagues, teams, sponsors, and so many
businesses and all of these factors create massive and never-
ending amount of data. Tremendous of data is produced in
sports through players, fans, coaches, commentators, etc.
Additionally, it also comes from online ticket services,
social media, mobile phones, web sites, and many other
sources. This data can be analysed and utilized to upgrade
almost every professional sport for player tracking,
performance analysis, and formulate best strategies for the
game. Moreover, big data is providing new perspective to
player recruitment and it can be used for fan-base
management. The data caters the team with the track
performance and helps in prediction making as well as the
decision making abilities. Off field, the demand of statistics
is always high commentators and analysts use data
constantly, there are many stat enthusiasts and fans that
need to use data. Everything can be done, but the question
is how analysts can utilize big data? Which technologies
can be used as the add-ons to enhance the capabilities of
analysis?
Here are few emerging intelligent technologies which are
uplifting the power of big data
Prediction of Injuries Using Machine Learning
Machine learning and AI together are changing the field
setup by providing more comprehension of the situation and
also assists with the objective measures. Here, the computer
system trains itself by consuming huge amount of data to
make enhanced decisions which can’t be done by a human.
Further, it helps in predicting injuries using provided data
by creating a model, explaining the points of injuries.
Deviations in Sports apps, Websites, and Social Media
Big data is a source that provides broad understanding of
the game. The huge amount of data produces huge amount
of information and statistics based on the information. For
instance, a big data product and is‘IBMs Slam Tracker
used to provide comprehensive analytics of tennis matches
and that too from every stroke and point. Similarly,
Sportradar is amongst the big data companies and covers 40
sports and 800 leagues all around the globe. It provides
Transformation
Sports Tactics
Big Data
in
40
What's brewing?

both historic and real-time data extensively used for
numerous sports apps, websites, sport analytics platform
and social media. Stats is also a big data company
providing statistics of 45 sports and 600 leagues and
provides data to leading sports entertainment stations.
GPS and RF Methods to Provide Data
The wearable sensors have reduced injury chances by
observing and examining the intensity and impact of the
action or collision along with the historic data. These
sensors track every move of the player and with this data,
player get chance to use different game strategy in
upcoming matches. Some big data products offer the player
tracking solutions in which the data is collected via optical
GPS and RF methods. The data shows the speed,
acceleration and heart rate of the player under examination.
This helps the players and coach to check on fatigue and
hydration level. This also informs the coach about the
playing players and resting players.
Improved Spectators View
To improve the decision making, real- time data is shown to
the coach, captain, and umpires. Moreover, with real-time
situations, big data with AI offers predictions of the match
results. Today, companies have started enhancing traditional
graphics of data with powerful and interesting visual
effects, offering real-time data visualization and broadcast
graphics for live television and sports coverage.
Player Training and Recruitment
In player recruitment, training, and performance, the use of
big data is drastically changing things around. Using
advanced analytics from big data collection and monitoring
technologies, a player’s performance is recorded and
evaluated by cameras, wearables, and sensors.
The wireless sensor technology along with RRID tagging
and real-time visualization can provide the elaborated
details of the performance and these reports will help to
select the particular player for the particular match.
More Spectacles Ahead
With the massive amount of data getting out every day, it is
evident that the use of big data in the sport industry will go
higher and higher. It is unmistakable that the sport industry
is going to be more and more technology-friendly day-by-
day and it is very important to gain knowledge from it.
There are continuous developments in wearable
technologies, visual developments of statistics and other
things regarding to big data. Moreover, these technologies
are redefining the various aspects in sports like decision
making, analysing the team performance, healthcare in
sports, are few of them. Big data have made incredible
impact on the sport industry and it is providing lot of
benefits to players, media, fans, coaches, audience, etc.
Today, the sport industry getting digitalized swiftly and big
data is proved to be the boon to the field. Innovations still
being made, developments still being added and sport
industry is getting adapted to it continuously indicate that
we are yet to catch the most stupendous part.
41