This is a presentation for journalists and anybody interested in why and how stories can have impact. This is all about on how to find the best form for a strong story. This is not easy. There are so many options and new tools. The key message of this presentation is that the focus should be on creating the story. Which calls for an understanding why some stories are strong and lasting, while many are not. Additionally one must understand how the creation process works, which is best done by example and practice (of course). The original presentation was held as the TASC Storycamp for the finalists of the African Story Challgenge, in Marrakesh, on August 11, 2014. http://africanstorychallenge.com Note: This version has been adapted, extended and linked to make up for the missing narrative. I added numerous links to examples, picture credits and tried to get rid of embarrassing typos. Please feel free to download, link and tweet this. Leave comments on examples for good and great stories and on how to create them - much appreciated.