A F R I C A N S T O RY C H A L L E N G E • M A R A K E S H • A U G U S T 1 1 , 2 0 1 4
M I R K O L O R E N Z , I N F O R M A T I O N A C H I T E C T
Photo Credit: kevin dooley
F O K U S O N S T O RY
( D O N ’ T B E S E D U C E D B Y S E X Y S O L U T I O N S )

S C O P E : T R A I N I N G
J O U R N A L I S T S T O C R E AT E
L A S T I N G S T O R I E S I N
W H AT E V E R F O R M A N D
W I T H W H AT E V E R T O O L .

!
W E WA N T
Y O U
T O B E C O M E A
B I G V O I C E
G O A L

Will you be able to…
(a) write a four abstract article about your topic.
(b) extend with data photos, videos in four weeks?
(c) to answer „Why“ and „How“?
?

If you know how
to tell stories,
you can weave magic.

P H O T O C R E D I T: T H O M A S H A W K V I A C O M P F I G H T " H T T P S : / / C R E A T I V E C O M M O N S . O R G / L I C E N S E S / B Y- N C / 2 . 0 / " > C C < / A >
TA S C S T O RY C A M P • M A R A K E S H

! !
T E L L I N G
S T O R I E S I S
A L E A R N A B L E
A RT.
(Tools & Technology just help us doing it)

Q :
W H AT I S A S T O RY ?
C O N D E N S E D I N F O R M AT I O N
S U R P R I S I N G / I N T E R E S T I N G
T R U E / R E L E VA N T
M E M O R A B L E / S H A R E A B L E

WA N N A
B E T ?

http://dangerousminds.net/comments/ernest_hemingway_and_the_six-word_short_story

K E Y P O I N T S
!
1 . P R E PA R AT I O N
2 . F O R M
3 . T I M E

Preparation, planning &
form are more important
than the technology or tools
you have.

Copyright: Monkey

P R E PA R AT I O N
S T E P 1

A repeating pattern leading to
quality stories
is focus
combined with a dilligent,
persistent,
step-by-step process.

U S E S K E T C H E S T O
V I S U A L I Z E A N D S C O P E
Y O U S T O RY O N
O N E PA G E

http://konigi.com/book/sketch-book/why-we-sketch

http://konigi.com/book/sketch-book/why-we-sketch

http://konigi.com/book/sketch-book/why-we-sketch

http://konigi.com/book/sketch-book/why-we-sketch

F I N D T H E B E S T F O R M
S T E P 2

Fairytale
Crowdsourcing
Big Picture
Newsletter
Explainer
Article
VideoSoundslide
SMS
Data
Longform
Jokes

M A S T E R T H E F O R M …
http://dangerousminds.net/comments/ernest_hemingway_and_the_six-word_short_story

https://www.youtube.com/watch?v=oP3c1h8v2ZQ

Before you create,
feed yourself with many,
many examples.

Exceptionally
good writing
has value.

Sample option for Longform.

http://www.theatlantic.com/infocus/

Tell the story of one person, not a group.

T H E P R I N C I P L E AT
W O R K , B Y E X A M P L E .

E X A M P L E S

T H I S I S T H E TA S K O F
T H E S T O RY T E L L E R :
F I N D A L A N TAY L O R

T I M E
S T E P 3

If you don’t make choices and cuts,
you will be trapped by too much material and too many options.
STRANGE, BUT TRUE:
THROW AWAY GREAT
CONTENT

Gathering vs. Publishing
A L O T O F R E S E A R C H ,
R E A D I N G , G AT H E R I N G .
O N E
S T O RY
If you throw away a lot of quotes that are really good to find the best quote,
you are en route to quality.

T I M E
S T E P 3
Opening: Why should I care?
Facts & Model
Article
Middle: Conflict/Barriers
ONE character in trouble
Video/Pictures/Radio
End: Cliffhanging resolution
Suspense/revelation
Morale or truth of the story

B A C K S T O RY O F T H I S O U T P U T…
T H E B E A T L E S I M S T A R – C L U B
H A M B U R G 1 9 6 2
© D A N N Y WA L L / K & K
http://www.vinylrecords.ch/B/BE/Beatles/Live-Starclub/live-starclub-beatles.html

PAT T E R N : E N T H U S I A S M , C O P Y I N G ,
R E M I X I N G
The Song/tracks on "Beatles Live At The Star-Club in Hamburg 1962" are
• Introduction/I Saw Her Standing There (Lennon/McCartney) 3:01
• Roll Over Beethoven (Chuck Berry) 2:15
• Hippy Hippy Shake (Chan Romero) 1:52
• Sweet Little Sixteen (Chuck Berry) 3:20
• Lend Me Your Comb (Wise/Weisman) 2:00
• Your Feets too Big (Benson/Fisher) 2:24
• Twist and Shout (Medley/Russell) 2:20
• Mr. Moonlight (Johnson) 2:23
• A Taste of Honey (Scott/Marlow) 2:10
• Bésame Mucho (Velázquez/Skylar) 2:46
• Reminiscing (King Curtis) 2:05
• Kansas City/Hey, Hey, Hey, Hey (Leiber/Stoller) 2:56
• Nothin' Shakin' (But the Leaves on a Tree) Colocrai/Fontaine/Gluck/Lampert 1:24
• To Know Her Is to Love Her (Phil Spector) 3:23
• Little Queenie (Chuck Berry) 3:57
• Falling in Love Again (Hollander/Lerner) 2:14
• Ask Me Why (Lennon/McCartney) 2:33
• Be-Bop-A-Lula (Vincent/Davis) 2:29 - Featuring Fred Fascher on lead vocal.
• Hallelujah, I Love Her So (Ray Charles) 2:08 - Featuring Horst Fascher on lead vocal.
• Red Sails in the Sunset (Kennedy/Williams) 2:11
• Everybody's Trying to Be My Baby (Carl Perkins) 3:04
• Matchbox (Carl Perkins) 2:37
• I'm Talking about You (Chuck Berry) 2:06
• Shimmy Shimmy (Massey/Schubert) 2:20
• Long Tall Sally (Johnson/Penniman/Blackwell) 1:47
• I Remember You (Schertzinger/Metter) 1:56
• Where Have You Been All My Life? (Weill/Mann) 2:09
• Till There Was You (Meredith Willson) 2:02
• Sheila (Tommy Roe) 2:00
• I'm Gonna Sit Right Down and Cry (Over You) (Thomas/Biggs) 2:43

U G LY PA R T:
L E A R N T O M A S T E R D E S A S T E R
Audiorecorder not running.
Battery empty.
Video unusable
Interviewpartner not showing up
Missed the plane/train/bus.
Not enough material.
Too much material.
Equipment stolen.

O N E L A S T T H I N G …

M O N E Y
S T E P 4

O V E R C O M E B A R R I E R S
W E H AV E N O T I M E F O R T H I S .
T H E R E I S N O B U D G E T.
W H Y N O T D O J U S T A N A R T I C L E ?

S H O W
T H E M
T H I S :
K E Y
P O I N T
— - >

http://gigaom.com/2014/07/16/the-news-about-reader-attention-and-the-evolution-of-media-isnt-all-bad-theres-the-hill-of-wow/
W H I C H
M E A N S
— - >

„A significant number of people are willing to
spend significant amounts of time with articles that
are relatively long, and are willing to share them —
in other words, there is a demand for things other
than just shallow clickbait.“
G O O D S T O RY = B I G A U D I E N C E

Now go tell a story.
!
Six words,
many words,
cool photos,
awesome video,
visual data.
Whatever.
!
But do tell a story.

Have fun
and good luck!
Copyright: The Monkey

P R E S E N TAT I O N H E L D AT S T O RY C A M P
I N M A R A K E S H , M A R O C C O .
- A U G U S T 1 1 , 2 0 1 4

G E T I N T O U C H :
H T T P : / / M I R K O L O R E N Z . C O M