1. Mastering Mirakl Connect
for Successful Selling on
Marketplaces, featuring
home24
Mirakl Connect

2. Audio Issues?
● Reach out to @Mirakl Marketing in the chat
● Dial-in and computer audio are available
Slides & Recording
● Slides and recording will be available and sent
via email within 72 hours
Q&A
● Please submit your questions in the question
tab on the bottom of your screen.
● Questions will be answered at the end of the
presentation.
Welcome to our masterclass!

3. Takeaways
At the end of this Masterclass,
you’ll know
✓ How to strategically select the right
marketplaces to sell on
✓ Understanding the art of crafting
irresistible product listings
✓ You'll be well-prepared to implement
competitive pricing and deliver
excellent customer experience

4. Clara Valls Alisa Mattes
Connect Marketing Manager Director of Marketplace
Mirakl home24

5. Public | © Mirakl 2023
Mirakl powers marketplaces worldwide
350+
Marketplaces Worldwide
$6B+
2022 Gross Merchandise Value

6. Public | © Mirakl 2023
The online destination
for home and living
Our revenue exceeded € 600M in 2022
Our job: interior design curator & retailer
● +100 stores
● 8 countries (Germany, Austria,
Switzerland,France, Belgium, The
Netherlands, Italy and Brazil)
Strengthen your brand image
by collaborating with a well-known brand
like home24
Reach International Customers
thanks to being one of the European
leading & specialized platforms
Boost Your Sales
with more than 2M of active customers

7. Public | © Mirakl 2023
Seller Best Practices
Unlocking Revenue Potential
Inventory accuracy & shipping
efficiency
To optimize inventory and shipping, maintain
accurate stock levels, avoiding overselling or
stockouts that harm customer satisfaction and
your marketplace reputation. Ensure prompt,
reliable shipping for an enhanced customer
experience.
Competitive Pricing
Set competitive prices for your products based on
market research and competitor analysis. Consider
factors like product quality, brand reputation, and
shipping costs while determining your pricing
strategy.
Choose the right marketplaces
Identify the most suitable marketplace for your
products. Consider factors such as target audience,
marketplace fees, competition, and seller tools
available.
Optimize product listings
Create compelling and accurate product
listings that include high-quality images,
detailed descriptions, and relevant
keywords.
Excellent Customer Service
Exceptional customer service builds trust and
loyalty among customers. Respond promptly
to inquiries and resolve any issues or concerns
promptly. Positive reviews and ratings can
significantly impact your sales.
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5
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Choose the right marketplaces
Identify the most suitable
marketplace for your
products. Consider factors
such as target audience,
marketplace fees, competition,
and seller tools available.
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Optimize your product listings
● Structure the product information and
clearly highlight the key features and
benefits of your product.
● Include visually appealing images and
videos that showcase your product from
different angles to impact a customer's
decision-making process
● Adapt to diverse markets and languages,
while personalizing the shopping
experience to address specific customer
segments and niches

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Competitive Pricing
● Conduct market research to understand the
pricing landscape and determine appropriate
pricing based on market trends and customer
expectations
● Ensure your pricing strategy covers the
packaging and delivering of your product
allowing a reasonable profit margin
● Consider your target audience's perception of
pricing in relation to your product's value,
taking into account brand positioning,
quality, and customer expectations
Well known brand in Germany
with a growing awareness in Europe
Happy clients with only ~7%
return rate
Ambitious hosts are our target
customer
Loyalty is important, therefore the
homeCLUB was launched in July 2022

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Excellent Customer Service
● Respond prompt to inquiries, provide
proactive order updates, and maintain clear
communication throughout the purchase
process
● Handle customer complains with empathy,
offer personalized support to ensure
customer satisfaction
● Maintain transparent policies, encourage
customer feedback, and reward loyalty
through incentives or loyalty programs to
build trust and foster long-term relationships

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Inventory accuracy & shipping efficiency
● Implement an Effective Inventory
Management to track stock levels in real-time,
conduct regular audits and collaborate with
your suppliers for timely restocking
● Partner with reputable fulfillment centers
and offer various shipping options to adapt to
your customer needs and ensure a fast and
delivery.
● Seek customer feedback, analyze data and
optimize process to enhance inventory
accuracy and shipping efficiency continually

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Mirakl Platform
The industry leading unified
marketplace and dropship
solutions
Ads
Retail media solution optimized
for ecommerce and marketplace
Target2Sell
AI-powered product
recommendations, sorting,
and content
Payout
Onboard KYC documents
and get paid faster
Connect
Find multiple marketplaces
and instantly onboard your
catalog
Launch your own marketplace Sell on multiple marketplaces Increase your product visibility
Mirakl’s suite of solutions power the marketplace economy
Catalog Manager
AI-powered supplier catalog
onboarding and management

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Quickly Find & Onboard Multiple Marketplaces
● Identify the most suitable
marketplaces to your business
strategy
● Stay ahead of the competition
● Streamline day-to-day
operations
Join
Mirakl Connect!

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Thank you!