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MindSEO Presentation [EN - 2017]

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MindSEO is a consultancy agency with a strong commitment to its clients dreams and goals. Our purpose is to grow with sustainability in mind, appreciating people and brands.
We provide Digital Intelligence Solutions in order to optimise
Digital Ecosystems and Upgrade Businesses. Feel free to contact us to find out more about our solutions, or just to say hi!

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MindSEO Presentation [EN - 2017]

  1. 1. ABOUT US MindSEO is a consultancy agency with a strong commitment to its clients dreams and goals. Our purpose is to grow with sustainability in mind, appreciating people and brands. Created in 2009 with teams in Lisbon and Porto, MindSEO is a pioneering Portuguese company specialised in Digital Marketing Strategy and Search Marketing. Our fundamental focus is Search Engine Optimisation (SEO) through consulting services and optimisation solutions based on Digital Intelligence. MindSEO's team is the result of Excellence, Trust and Innovation. These values are the driving force of our work. We’re proud to be a company with significant experience and expertise in every discipline of the digital world, particularly in online marketing, analytics and search engine optimisation. Our vision is also our track- record, summed up as ensuring that our clients reach their goals associated with their digital presence. We work on solving strategic and accessibility problems, on the user experience and usability level as well as collecting, monitoring, analysing and automating the data to build cohesive and effective results. “GROW SUSTAINABLY. DARE TO DREAM.
  3. 3. MINDSEO REPORT At MindSEO, we provide auditing services and consulting, taking into account the client, competition, positioning, language and geographic market. Then, a report is produced in order to verify opportunities and identify ways to increase online web traffic, and establish metrics to analyse and evaluate results. MindSEO REPORT includes a highly-individualized Search Engine Optimisation strategy based on a detailed analysis of your website’s strengths and weaknesses, resulting in a prioritised outline of action steps that you can take, in order to increase search engine visibility and overall online performance. All the strategies are planned according to the client’s specific needs, and the possible developments are communicated to the client, with the final objective of improving Positioning and/or Ranking results. Based on the audit, a report is generated, where the detected situations are registered, and all the actionable corrections are given through a simple markup language guide, containing the correct procedures or best practices. In more complex configurations, which may involve internal code manipulation, the problem and possible algorithmic solutions are designated, so that the development team can take procedures in order to solve the problem.
  4. 4. MINDSEO S.O.N.A.R. MindSEO S.O.N.A.R. (Scientific Online Network Analysis & Research Tool) is a digital platform created to help marketers and organisations improve and measure their online presence, and the ecosystem where they operate. S.O.N.A.R. It’s a web-based application that gathers important information through multiple third-party APIs, to better understand and analyse all the aspects surrounding your online presence. The main capability of S.O.N.A.R. Tools is to help organisations optimise their online presence in a more efficient way, increasing search engine visibility and maximising online marketing results. S.O.N.A.R. Tools enables you to: Monitor your website: S.O.N.A.R. crawls all your website pages and produces technical SEO audits and insights about important aspects that need to be solved. Monitor your website traffic: Allows you to identify the sources of traffic to your website and other metrics to better understand certain dynamics, actions and behaviours about the people who visit your website. Benchmark your competitors: Allows you to spy your main competitors by providing relevant information about search keywords, traffic, targeting and rankings.
  5. 5. MINDSEO AUTOMATA MindSEO AUTOMATA is a consulting service that enables us to execute specific automated marketing actions in all digital channels. With our integration technology, we analyse user’s online behaviour and react to those actions by providing highly personalised content with the ultimate goal of converting prospects into customers, and turning customers into pleased customers. To implement a successful marketing automation strategy, companies should align and integrate all the online channels, in order to execute marketing tasks in a more streamlined and efficient way. AUTOMATA can automatically react to certain behaviours, and contact customers at the exact time they are ready to take some kind of action, by tracking clicks, opens, bounces and other behavioural aspects in order to deliver specific messages. It can easily send automatic and personalised emails to customers who have signed up your website, subscribed a newsletter or made a download. Marketing automation is a good and effective way to capture new leads. With the help of marketing automation, we can deliver modal pop-ups, contact forms, newsletters and landing pages from your website, with dynamic and personalised content, for every individual visitor, to generate more leads. 2. Email Marketing 3. Social Marketing 4. Tailored Campaigns 5. Lead Capture & Management 6. Database Management 1. Content Marketing
  6. 6. MINDSEO ADVERTISING At MindSEO we are able to plan, create and execute online advertising campaigns, both directly and programmatically. We are official certified Partners of Google and Bing, which means that we can help you deliver the right message, to the right person, at the right time, both in search and display networks. By being officially certified by Google and Bing, MindSEO has access to all the latest technologies available on the market, and the experience and knowledge to apply and optimise all the features of these networks, on search engine marketing campaigns. MindSEO also offers a Programmatic Display Advertising Service, connected to Data Service Providers and all the main Ad Exchanges. Programmatic Advertising enables us to manage bids and Ad formats in real time, to reach specific users with specific ads. This technology allows access to a vast amount of inventory and the ability to create specific campaigns for specific users, with cost effectiveness in mind. It also allows to improve the targeting, by improving the accuracy and precision of the audience selection, and to effectively track where an ad is shown and measure its level of engagement.
  8. 8. OUR SERVICES At MindSEO, we put ourselves in the shoes of companies and consumers to provide products, and services in order to accomplish all their business and marketing goals. Website & Information Architecture Webpage Accessibility & Readability User Interface & Usability Search Engine Optimisation Search Engine Marketing Marketing Automation Website Migration Keyword Research Local & International SEO Penalty Recovery & Link Analysis Content Marketing Competitive Intelligence & Benchmark
  9. 9. OUR SERVICES Mobile Optimisation Social Media Optimisation Inbound Marketing Online Consumer Behaviour Marketing Analytics & Big Data Risk, Crisis & Reputation Management Performance & System Administration Security & Fraud Detection Laws, Regulations & Best Practices Studies, Trends & Research Marketing & Project Management At MindSEO, we put ourselves in the shoes of companies and consumers to provide products, and services in order to accomplish all their business and marketing goals.
  11. 11. BUSINESS PARTNERS Having MindSEO as a partner ensures you support, training and access to platforms that will provide and generate new business opportunities. MindSEO offers products and services to easily collect data, report and automate procedures, in order to quickly streamline internal processes and increase your operational efficiency. What can agencies look for when choosing MindSEO as a Partner? Access & support to MindSEO S.O.N.A.R.: MindSEO S.O.N.A.R. is a digital platform that helps agencies and organisations monitor their client’s online presence, allowing to optimise and maximise online marketing results. Online Advertising Expertise: At MindSEO we are able to help you plan, manage and buy media, in order to execute online advertising campaigns, both directly and programmatically. Training & Support on Digital Marketing: We have a team of certified and experienced members, that are able to give support and training to agencies and companies interested in widening knowledge in specific topics of digital marketing.
  12. 12. TECHNOLOGY PARTNERS To solve the needs and demands of every client, we have to connect and integrate with the best technologies in order to provide a service of excellence. Below are some of our powerful technology partners, that provide information and support to MindSEO’s products and services. At MindSEO we accept challenges from demanding and rigorous clients, who trust and believe in our expertise and knowledge, to create the best solutions for their digital problems and struggles. One of our core values is excellence, and because of it, we focus ourselves on delivering the best solutions and guarantee the best possible actionable strategies, always focused on results. To provide the best digital intelligence solutions, we are always looking for technology partners who can help us increase and improve our offer, and to make our job more efficient.
  13. 13. CONTACTS At MindSEO, we provide Digital Intelligence Solutions in order to optimise Digital Ecosystems and Upgrade Businesses. Feel free to contact us to find out more about our solutions, or just to say hi. ADDRESS INFO Corporate & Sales Headquarters Avenida 5 de Outubro, 10 – 8º, 1050-056, Lisboa, Portugal PHONE Lisbon: +351 215 96 00 20 Porto: +351 220 99 70 44 WEBSITE www.mindseo.com