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While categorizing any type of user-generated content online
is a challenging problem, categorizing social media messages
during a crisis situation adds an additional layer of complexity, due to the volume and variability of information, and to the fact that these messages must be classified as soon as they arrive. Current approaches involve the use of automatic classification, human classification, or a mixture of
both. In these types of approaches, there are several reasons
to keep the number of information categories small and updated, which we examine in this article. This means at the onset of a crisis an expert must select a handful of information categories into which information will be categorized. The next step, as the crisis unfolds, is to dynamically change the initial set as new information is posted online. In this paper, we propose an effective way to dynamically extract emerging, potentially interesting, new categories from social media data.