Personal Branding Tips and Case Studies
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Milena Regos provides tips on personal branding and social media marketing. She discusses success stories like receiving a replacement vehicle through effective use of Twitter and blogging. The document also outlines key principles for personal branding including trust, using social media for free research, traffic and customer service. Specific case studies show how social media campaigns increased engagement for businesses and non-profits through contests and promotions.
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Personal Branding Tips and Case Studies
- 1. Milena Regos @milenaregos
- 2. SOCIAL Personal Business
- 5. Personal Branding Challenge: Purchased a lemon truck from Chrysler. Dealt with nonresponsive car dealership and corporate. Result: Received a brand new truck an amazing customer service thanks to Twitter and blogging.
- 6. Tony Hsieh Zappos.com 1.8 mil+ followers on Twitter
- 14. #1: Trust
- 15. #1: Trust
- 18. Success Stories:
- 19. #3: Traffic
- 20. Facebook reaches 3 out of every 4 Internet users in the US Source: Comscore, February 2011
- 23. #5: Low Cost to entry but not free
- 24. #6: New Business Comes from: • Facebook 67% • Blogging 57% • Twitter 42% 2011 Social Media Marketing Report
- 26. Facebook friends numbers linked to brain size Source: ABC News Oct 19, 2011
- 27. 60% of brand followers are more likely to recommend a brand to a friend after following the brand on Twitter Source: Mashable.com Oct 20, 2011
- 28. 50% of brand followers are more likely to buy from that brand Source: Mashable.com Oct 20, 2011
- 29. 56% of consumers said they are more likely to recommend a brand to a friend after “Liking” a brand on Facebook Source: Mashable.com Oct 20, 2011
- 30. 51% of consumers said they are more likely to buy a product after liking a page on Facebook Source: Mashable.com Oct 20, 2011
- 31. Engage Created a fun and engaging contest at Diamond Peak Ski Resort, played by the mascot Diamond Pete. People had to guess “Where Diamond Pete is?” during the off season.
- 32. Success Stories: • Diamond Pete went hiking, traveled the world, and visited various sights around Lake Tahoe. People loved the idea and every day they commented on the next clue, creating a viral effect with it. • The contest ended after 30 days but our fans kept it going by putting photos and videos with Diamond Pete in it.
- 33. What’s the ROI?
- 34. Case Study: Diamond Peak Ski Resort Goal: Increase Facebook likes and engagement. Use a trackable offer to generate skier visits. Tool: Facebook Advertising Result: 365% increase in likes, 30% increase in post views, 42% increase in post feedback, 464 skier visits, Hermes Platinum Award for Social Media Campaign
- 35. Success Stories: Offer: Free Birthday Lift Ticket promoted with Facebook ads Results: • 10,655,283 impressions • 365% increase in likes • 30% increase in post views • 42% increase in post feedback • 464 new customers • Cost: $1,897.99 • The campaign received Hermes Platinum Award for social media campaign
- 36. Case Study: Sliding on the Cheap Goal: Develop Facebook social media presence and increase email subscribers Result: 5,021 likes. 20% increase in email subscribers.
- 37. What’s the ROI?
- 38. What’s the ROI? Results: • 10,655,283 impressions • 365% increase in likes • 30% increase in post views • 42% increase in post feedback • 464 new customers • Cost: $1,897.99
- 39. What’s the ROI?
- 40. Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons