Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, optimize, engage, generate leads and measure your social media marketing.

1. Social Media Tools 501
Milena Regos
Out&About Marketing
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2. • Find the right people/ influencers to follow
• Find what content is trending
• Analyze your competitors
• Best time to tweet
• Curate content/save time
• Analytics for your social presence
• Small business and Enterprise level tools
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3. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, inbound digital
marketing and social media consultancy focusing on results.
• Helps brands build vibrant online communities, while improving
brand awareness, increasing market share and achieving record
revenues.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
Strategic Marketing Group Technology & Marketing
Conference, 1-800-Flowers and more.
• Skier, paddleboarder, mountain biker, yogi.
About Me
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4. Find the right people to
follow
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5. • SocialBro
• HootSuite
• Klout
• Bottlenose
• Nimble
• FollowerWonk
• Vocus
• Argyle Social
The Tools
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Identifying influencers
with HootSuite

7. Identifying who to follow with SocialBro
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8. A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand.
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10. Find trending content
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11. • PostPlanner
• Bottlenose
• Taggs
• HootSuite
• News
• AllTop
• Popurls
• LinkedInToday
• Facebook lists
• Twitter trending
topics
• Reddit
• Topsy
• BuzzFeed
The Tools
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13. ($) | A tool that provides live social intelligence by analyzing activity across all the major social networks. Use it to search,
monitor, analyze, target, and engage in real time, all from one place.
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16. Taggs identifies trending visual content on Facebook
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17. Analyze your
competitors
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18. The Tools
• Social Bro
• AgoraPulse
• SocialBakers
• Unified
• HubSpot Marketing Grade
• Simply Measured
• WildFire
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20. Analyze your competitors on Twitter with SocialBro
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25. Best time to tweet
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26. The Tools
• SocialBro
• Whentotweet
• Tweriod
• Tweet reports
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27. Source: SocialBro 27

28. Source: SocialBro 28

29. Curate content & save
time
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30. HootSuite Syndicator
Live demo
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31. Small business and
enterprise level
platforms
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32. The Tools
• Argyle Social
• MarketMeSuite
• Nimble
• BlitzMetrics
• Curalate
• UberVU
• Vocus
• HootSuite Enterprise
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33. ($) | Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger
relationships by linking social media actions to the marketing platforms you’re already using.
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34. ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and
more. It helps you benchmark against your competitors, learn which demographics are the most active, and track content
performance so you can improve your reach and engagement.
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35. ($) | This tool applies advanced image analytics to social media conversations to give you detailed insights for your
initiatives on Instagram and Pinterest.
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37. Social Media Analytics
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38. The Tools
• HootSuite
• Facebook Insights
• Twitalyzer
• SocialBro
• Unified Social
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39. Compare your Twitter account to the industry
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40. HootSuite Reports Live
Demo
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41. Milena Regos
Out&About Marketing
www.outandaboutmarketing.com
Slides on:
www.slideshare.net/milenaregos
Twitter: @milenaregos
Email: milena@outandaboutmarketing.com
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