15. your name
Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.
Bob Dylan, 1964
16. your name
This is what I believe…
• Your rebrandable website is pure gold
– Drive traffic consistently and mercilessly to
your personalized URL
• Express your differentiation
• Prove your expertise
• Demonstrate hyperlocal market knowledge
• Humanize yourself
– Don’t be a commodity!
– Advance a personal brand
17. your name
This is what I believe…
• Everyone is on
Facebook!
• Likes = Friends
• Promote your listings
– Drive business back to
your website
– Encourage your sellers
to promote your page
• To their Friends
18. your name
1. Set up your FB Biz Page
2. Build audience to 50 Likes
3. Begin promoting your
posts
a) For as little as $5.00
4. Target your posts:
a) Location
b) Demographics
c) Interests
5. Demo at your listing
presentation
6. Enlist the Seller to post
about their house with links
back to your website
6 Steps to Facebook
Business Page
Success
19. your name
WIIFM?
• Increase referral traffic
• Drive lead generation
• Demonstrate knowledge and
capability…hyperlocal
• Increased visibility
• BE RELEVANT!
22. your name
Thanks for your support!
• Please police your seating area for
cups, napkins…a stray doughnut
• Gentlemen, please help with
stacking chairs. Thank you.
• Suggestions for sales meeting
improvement, speakers, topics are
always appreciated.