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Social Media 101: For Nonprofits

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Mike Ewing
Mike Ewing

An overview of how nonprofits are using social media on the web and how others can improve their outreach efforts in a web 2.0 world. It's a "101" program, so it focuses on the basics of networks like Facebook, LinkedIn, blogs, Twitter and Flickr.

Technology
1 of 55
 
Web 1.0 ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use Social Media? ,[object Object],[object Object],[object Object],[object Object]
… People are Getting Involved: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
…And other nonprofits are too ,[object Object],[object Object],[object Object]
There’s a lot of social media out there…
Today we’ll focus on just a few:
Facebook ,[object Object],[object Object],[object Object],[object Object]
Groups & Fan Pages ,[object Object],[object Object]
Elements of a Successful Fan Page: ,[object Object],[object Object],[object Object]
Good Practices ,[object Object],[object Object],[object Object]
Start Facebooking! ,[object Object]
Start Facebooking! ,[object Object],[object Object]
Start Facebooking! ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Profile and Company Pages ,[object Object],[object Object]
[object Object],[object Object],[object Object],Get others involved: Group Pages
Good Practices ,[object Object],[object Object],[object Object]
Start Networking! ,[object Object]
Start Networking! ,[object Object],[object Object]
Start Networking! ,[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Telling Your Story
Best Practices ,[object Object],[object Object],[object Object],[object Object]
Start Blogging! ,[object Object]
Start Blogging! ,[object Object],[object Object]
Start Blogging! ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How it Works ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Organizational Tweets
Twitter Fundraising ,[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object]
Tweeting Tools ,[object Object],[object Object],[object Object],[object Object]
Start Tweeting! ,[object Object]
Start Tweeting! ,[object Object],[object Object]
Start Tweeting! ,[object Object],[object Object],[object Object]
Flickr ,[object Object],[object Object],[object Object],[object Object]
Photo Campaigns ,[object Object],[object Object],[object Object]
Good Practices ,[object Object],[object Object],[object Object]
Start Sharing! ,[object Object]
Start Sharing! ,[object Object],[object Object]
Start Sharing! ,[object Object],[object Object],[object Object]
Quick note about ,[object Object],[object Object],[object Object]
GET STARTED: POST IT! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
P OST IT!: People ,[object Object],[object Object]
P O ST IT!: Objectives ,[object Object],[object Object],[object Object],[object Object]
PO S T IT!: Strategy ,[object Object],[object Object]
POS T IT!: Technology ,[object Object],[object Object]
POST I T!: Integration ,[object Object],[object Object]
POST I T !: Tracking ,[object Object],[object Object]
POST IT ! : HAVE FUN! ,[object Object]
The bottom line ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANKS! ,[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object]

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Social Media 101: For Nonprofits

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Editor's Notes

  1. Kids of social networks