Slides from the ASUG Chapter February meeting.

1. Industry & Higher Education
Creating Mutual Return On Investment
ASUG Ontario Chapter Meeting
Wednesday, February 26, 2014
Mike Sparling
Dean, Seneca Faculty of Business

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4. Seneca Business School
 10,000 full time students
 Largest in Ontario, one of the largest in Canada
 600 full and part time faculty
 Experts in their fields
 64 full time programs
 The most pathways and opportunities in the Ontario
system
 1,600 courses in business / semester
 Multiple campuses, many formats
 Cross-disciplinary & experiential learning
 The head, the heart & the hands!
 An accomplished alumni and connected
faculty
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7. SIGNS OF CHANGE…
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8. THE NEW SENECA BUSINESS SCHOOL
VIDEO
http://bit.ly/1dG3u2z
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10. SENECA COLLEGE
A LEADER IN APPLIED RESEARCH
 Applied research projects align industry partners with
student / faculty potential
 Seneca awarded one of Canada’s first Industrial Research
Chairs
 Major federal grants for research in aviation and open
source technology; Seneca has received more funding from
the Natural Sciences and Engineering Research Council of
Canada (NSERC) than any other college in Ontario
 Specialization in partnership-based commercialization
projects with small- and medium-sized businesses
 In 2012-13:
 Over $2.3 million in agency grant funding
 Over $790,000 in private sector support for applied
research
 Over 69 Faculty Involved
 Over 220 Students Involved
 Over 164 companies served
 Over 68 applied research project completed
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11. FACULTY OF BUSINESS
CENTRE FOR BIG DATA & BUSINESS ANALYSIS
Pedagogy & Curriculum
 Business Intelligence & Analytics
 Big Data, data-based decision making and insight-based
strategy formulation
 Data / measurement driven marketing (enterprise
marketing management)
 Entrepreneurial cloud-based business models
 Knowledge management & collaborative organizations
(social collaboration)
Applied Research
 Measuring and responding to social media
engagement, sentiment and interaction
 Measuring and defining the customer value proposition
within complex data systems
 Measuring economic impact of technology investment
 Entrepreneurial models for the use of disruptive
technology
 Distance collaboration within organization models (HR)
 Simulation and measurement in learning systems
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13. Mike Sparling
Dean, Seneca Business School
(aka Seneca Faculty of Business)
(416) 491-5050 ext. 26975
mike.sparling@senecacollege.ca
@Mike_Sparling
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