1. "It takes people with vision,
insight, and dedication to build
powerful brands - the vision to
link brand with business
strategy, the insight to connect
your organisation with its
customers, and the dedication
to consistently deliver on your
brand promise over time."
brandStrategy.co.za
2. "It takes people with vision,
insight, and dedication to build
powerful brands - the vision to
link brand with business
strategy, the insight to connect
your organisation with its
customers, and the dedication
to consistently deliver on your
brand promise over time."
brandStrategy.co.za
3. The What We Have
To Do
The Why We Need
To Do It
The How We Are
Going To Do It
brandStrategy.co.za
4. Oops I almost forgot…
My Name Is
Mike Said
& My Company Is
brandStrategy
& You Can Find These Slides At
slideshare.net/mikesaidwhat
Corporate Branding
brandStrategy.co.za
7. 1
Help, It Feels Like I Am
Drowning!
brandStrategy.co.za
8. 2 And equally
important
What You Can what you
Be The Very cannot be
Best At best at
BHAG
What You
Your Real
Are Truly
Economic
Passionate
Driver
About
Do not try to
Your
stimulate
Profit per X
passion
Factor
with this…
brandStrategy.co.za
9. brandStrategy.co.za
3
Question 1 – Can I Afford This?
Question 2 – Will This Work?
Question 3 – How Will This Make Me Feel?
Question 4 – How Will I Feel I When My
Friends See Me There?
1+2+3+4=
brandStrategy.co.za
11. 6 Disciplined People
First Who Then What
Get the right people on the bus, the wrong people
off the bus and the right people sitting in
the right seats!
If you can’t change your people,
change your people!
brandStrategy.co.za
12. 6 Disciplined People
Most companies will pay their employees just
enough money to keep them from resigning!
Most employees will work just hard enough
NOT to get themselves fired!
The 10-80-10 Rule!
brandStrategy.co.za
14. 7 Disciplined Thought
Confront The Brutal Facts!
“There is no worse mistake in leadership
than to hold out false hopes soon to be
swept away.” -Winston Churchill
Create a climate where
the truth is heard!
brandStrategy.co.za
15. 7 Disciplined Thought
Confront The Brutal Facts!
The Red Flag Mechanism
How to encourage openness
without creating an air
or negativity
brandStrategy.co.za
16. 8
“Your Moments Of Truth”
“There are thousands of
TOUCH POINTS within your
business every day, are you
delivering on each and every
one of them?”
brandStrategy.co.za
