What determines which video shows up in a Google Search?

2. SEO for VideoSEO for Video
Just 3 ThingsJust 3 Things
Mike MuellerMike Mueller
@MikeMueller@MikeMueller
AreWeConnected.comAreWeConnected.com

5. 1. Relevance
2. Quality
3. Clout
3. Clout
3. Clout
3. Clout

6. 1. Relevance
Optimized Title
Optimized Description
Keyword Phrase near top
Tags still exist, use them!
Keyword Research
Optimized Uploaded Transcript
External Link Overlays
Video Responses

7. 1. Relevance
Optimized Title

8. 1. Relevance
Optimized Description

9. 1. Relevance
Keyword Phrase near top

10. 1. Relevance
Tags still exist, use them!

11. 1. Relevance
Keyword Research

12. 1. Relevance
Keyword Research

13. 1. Relevance
Optimized Uploaded Transcript

14. 1. Relevance
Optimized Uploaded Transcript

15. 1. Relevance
External Link Overlays

16. 1. Relevance
Video Responses

17. 1. Relevance
Video Responses

18. 2. Quality
HD is only part of it.
Cuts, edits, transitions and camera shake also matter
Is your video Informative, Content Rich?
Do people stay to the end?
Do they rate your video?
Do people comment?
Video Responses?

19. 2. Quality

20. 2. Quality

21. 2. Quality

22. 2. Quality

23. 2. Quality

24. 3. Clout
Are people linking to it?
Are people clicking links out?
Are they sharing it?
Are they embedding it?
Do you have subscribers to your channel?
Do you subscribe to other channels?

25. 3. Clout

26. 3. Clout

27. 3. Clout

28. 3. Clout

29. 3. Clout

30. 3. Clout

31. 3. Clout

32. 3. Clout

33. 1. Relevance
2. Quality
3. Clout
3. Clout
3. Clout
3. Clout

35. SEO for VideoSEO for Video
Just 3 ThingsJust 3 Things
Mike MuellerMike Mueller
@MikeMueller@MikeMueller
AreWeConnected.comAreWeConnected.com