1. Financial Services Developer Conference 2008 S+S, OBA, and Standards for Insurance Colin Cole Industry Technical Strategist for Insurance Microsoft Corporation Mike Walker Director of Financial Services Architecture Architecture Strategy Team | Microsoft Corporation

2. S+S, OBA, and Standards for Insurance Colin Cole Industry Technical Strategist for Insurance Microsoft Corporation Mike Walker Title Microsoft Corporation

6. The Web Has Evolved Relevant Interactive Social “ comScore refines web metrics system to more accurately reflect how Internet users spend their time online, and not just the number of web pages they view.” comScore, Inc. “ Nielsen/NetRatings adds “total minutes” metric as best measure of Online engagement” Nielsen/NetRatings “ Are social computing themes like user-generated content and communication fundamentally changing the rules of business? We think they are—in a big way.” Forrester Research Personal Transactional Informational

10. Woodgrove Insurance

12. Software Plus Service Software Service Software Plus Service 1+1 = 3

13. S+S App is "best of…”

16. Platform for Delivering Services Familiar, useful, “sticky” services that are “building blocks” for creating vibrant communities and driving deeper engagement with your users Comprehensive Scalable Predictable Economical

18. Your claim status has been updated

19. | Welcome Jesse Merriam Your Agent: Daryll McDade Status: Online

21.  Video Tutorials

23. Find a Repair Facility to Service Your Claim Facilities in your area: Facility 1 Address info Facility 2 Address info Facility 3 Address info Facility 4 Address info Facility 5 Address info Facility 6 Address info More… 1 2 3 4 5 6

24. Annuities

27. Anatomy of a Business Application Forms Services Outlook Word Excel PowerPoint InfoPath Communicator Open XML IRM Excel Services Data Services ECM Services Security Services Storage Services Portfolio Mgmt Project Management Enterprise Search ASP.Net Master Pages | Web Parts .Net VB | C# Portal Framework Workflow Foundation Rights Management Services Document Libraries Clients Office SharePoint Server 2007 WSS 3.0 Shared Clients Browser Smart Clients Custom Applications

28. Financial Services Component Library

29. Woodgrove Insurance Mike Walker Director Financial Services Architecture Architecture Strategy Team http://www.codeplex.com/claims http://www.codeplex.com/LifeInsurance Source code and more info: Blog : http://tinyurl.com/7hse7f

30. Anatomy of Woodgrove Customer Center My Policy Pay Bill Report Claim Change Address Contract Woodgrove Insurance ACORD WS Messaging ACORD Metadata Maps Business Data Catalog WS Proxy Database

33. What is our P&C Insurance Framework?

34. P&C Service Catalog

35. What is our L&A Insurance Framework?

36. L&A Service Catalog

37. Our Approach – ACORD Framework Architecture Model ACORD .NET Data Contracts Insurance Services Claims Service Billing Service Aviation Service Personal Auto Service ••• ACORD WCF Client SOAP Web Services Backend Applications ACORD Schema ACORD .NET Service Proxies Integration Framework (pluggable providers) Backend-Specific Schema Architecture Services (Enterprise Library) Caching Security Lookup Codes Exception Mgmt Logging

38. Our Approach – ACORD Framework Architecture Model ACORD .NET Data Contracts Insurance Services Claims Service Billing Service Aviation Service Personal Auto Service ••• ACORD WCF Client SOAP Web Services ACORD based WCF data contracts and service proxies Backend Applications ACORD Schema ACORD .NET Service Proxies Integration Framework (pluggable providers) Backend-Specific Schema Architecture Services (Enterprise Library) Caching Security Lookup Codes Exception Mgmt Logging

39. Our Approach – ACORD Framework Architecture Model ACORD .NET Data Contracts Insurance Services Claims Service Billing Service Aviation Service Personal Auto Service ••• ACORD WCF Client SOAP Web Services Provide true SOA webservices out of ACORD schema Backend Applications ACORD Schema ACORD .NET Service Proxies Integration Framework (pluggable providers) Backend-Specific Schema Architecture Services (Enterprise Library) Caching Security Lookup Codes Exception Mgmt Logging

40. Our Approach – ACORD Framework Architecture Model ACORD .NET Data Contracts Insurance Services Claims Service Billing Service Aviation Service Personal Auto Service ••• ACORD WCF Client SOAP Web Services Uses Microsoft Enterprise Library Backend Applications ACORD Schema ACORD .NET Service Proxies Integration Framework (pluggable providers) Backend-Specific Schema Architecture Services (Enterprise Library) Caching Security Lookup Codes Exception Mgmt Logging

41. Our Approach – ACORD Framework Architecture Model ACORD .NET Data Contracts Insurance Services Claims Service Billing Service Aviation Service Personal Auto Service ••• ACORD WCF Client SOAP Web Services You plug in your business logic here Backend Applications ACORD Schema ACORD .NET Service Proxies Integration Framework (pluggable providers) Backend-Specific Schema Architecture Services (Enterprise Library) Caching Security Lookup Codes Exception Mgmt Logging

43. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.