Cold Call for Software Sales

1. Cold Call for Software Sales

2. I want to show you how XXX can help your sales reps
to:
• Discover actionable insights within their own phone
calls
• That will help them to close more deals
• Understand their client conversations better
Purpose for the
Call

3. I want to show you how XXX can help your sales reps
to:
• Discover actionable insights within their own phone
calls
• That will help them to close more deals
• Understand their client conversations better
Purpose for the
Call

4. Close
I won’t ask for any credit card info.
Provide us with a detailed feedback on how we have
improved your sales process or solved a pain point
while using during free trial.
Are you available tomorrow for a quick demo?

5. INITIAL CONTACT
CONVERSATION
EXPLANATION
PURCHASE

6. Objections
I am not available.
I am not interested.

7. Cold Call Script
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE

8. AI-ENABLED PHONE SYSTEM
FEATURES
• Automatic transcription
• Conversation and data analysis
• Click-to-Call
• CRM and SFA integrations
• Zoom integration
• Emotion Analysis
DIFFERENTIATION
• Breakthrough AI Technology
• One Communication Tool for
All Your Devices
FOR BUSINESSES
IMPROVEMENTS
• Use AI to find and see opportunities on
phone calls
• Improve sales performance and
conversions
• Decrease sales training costs and
turnover
CHALLENGES/CONCERNS
• Difficult to monitor and analyze every
phone call
• Mistakes on phone calls lead to sales lost
to the competition
• Can be costly to train and replace sales
PAIN QUESTIONS
• How aware are you of when reps
miss opportunities or making
mistakes on phone calls?
• How concerned are you about
mistakes leading to lost sales?
• How important is it to decrease
training costs and sales turnover?
CUSTOMER EXAMPLE
• We worked with a startup
business
• They weren’t able to know what
was going on on phone calls.
• We helped to solve that with our
AI driven phone system.
• This helped to easily find
opportunities on phone calls
• Also helped to increase sales
leads and conversions.
PRODUCT TARGET VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE
• Are you currently listening to and
monitoring phone calls?
• How are you monitoring and listening
to phone calls?
• What are you using for a phone
CURRENT STATE QUESTIONS

9. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks

10. Cold Call Script
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE

11. Hello, [Contact’s Name]. This is [Your Name] with [Your Company].
Have I caught you in the middle of anything?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE

12. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE
Reason for the call is that we help business to:
• Use AI to find and see opportunities on phone calls
• Improve sales performance and conversions
• Decrease sales training costs and turnover
But I am not sure if you are needing to improve those areas is why I am reaching out.

13. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE
If I could ask you real quick:
• How aware are you of when reps miss opportunities or making mistakes on phone
calls?
• How concerned are you about mistakes leading to lost sales?
• How important is it to decrease training costs and sales turnover?

14. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE
• Are you currently listening to and monitoring phone calls?
• How are you monitoring and listening to phone calls?
• What are you using for a phone system?
• Are you providing sales coaching to your reps?
• Are you using any AI in your monitoring or coaching?
• How many reps do you have?
• When was the last time you looked at adding tools or making changes in this area?

15. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE
A lot of businesses we work with have challenges with about:
• Difficult to monitor and analyze every phone call
• Mistakes on phone calls lead to sales lost to the competition
• Can be costly to train and replace sales staff
Are you concerned about any of those areas?

16. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE
Based on what you have shared, it might make sense to talk more because as I
mentioned, I am with [Company] and we provide an AI-enabled phone system and it
includes:
• Automatic transcription
• Conversation and data analysis
• Click-to-Call
• CRM and SFA integrations
• Zoom integration
• Emotion Analysis
Some ways we differ are:
• Breakthrough AI Technology
• One Communication Tool for All Your Devices

17. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE
• We worked with a startup software company and they weren’t able to know what was
going on on phone calls.
• We helped to solve that with our AI driven phone system.
• This not only easily find opportunities on phone calls, but ultimately helped to increase
sales leads and conversions.
Key: Customer | Pain Point | Product sold | Value Point

18. But I have called you out of the blue and I am not sure if this is the best time to discuss this.
Are you available for a brief call where I can share some examples of how we have helped
businesses to:
• Use AI to find and see opportunities on phone calls
• Improve sales performance and conversions
• Decrease sales training costs and turnover
Are you available on Tuesday or Thursday morning? Or are you available to continue
talking about this now?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE

19. Please
Like
Comment
Share
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21. SMART
Sales
System
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M
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ales
essaging
nd
esponse
actics

22. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

24. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

26. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

28. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

30. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

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32. www.salesscripter.com