Building a Cold Email Campaign
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Building a Cold Email Campaign
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Building a Cold Email Campaign
- 1. Cold Email Workshop - Building a Cold Email Campaign
- 2. Cold Email Prospecting Workshop Video Series Video 1: Cold Email Messaging Strategy Video 2: Building a Cold Email Campaign Video 3: Using LinkedIn to Find Prospects Video 4: Following Up on Cold Emails
- 3. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3 Cold Email Messaging Strategy Building a Cold Email Campaign Using LinkedIn to Find Prospects Following Up on Cold Emails
- 4. The SMART Sales System FEATURES • Web-based sales training system • Teaches what to say and ask • Sales playbook library • Sales Role-Play Simulator • Sales gamification DIFFERENTIATION • Only sales tool that tells what to say and ask • Only sales simulation tool • Consultative selling approach • Makes learning how to sell easy FOR SALES TRAINERS IMPROVEMENTS • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great CHALLENGES/CONCERNS • Difficult teaching reps everything they need to say • Takes a long time to get reps ramped up and producing • Too many reps not performing well PAIN QUESTIONS • How difficult is it to teach reps everything they need to say? • Do you need to decrease the time it takes to get sales reps ramped up and producing? • How much pressure is there to get reps performing better? • Is the training department getting the credit it deserves? CUSTOMER EXAMPLE • We worked with a sales trainer • They were having difficulty teaching reps everything they need to say • We helped to solve that with our SMART Sales System • Made it easier to teach reps what to say • Improved performance for every rep on the team
- 6. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
- 7. VALUE POINTS Cold Email – Value Subject Line: Make it easier to teach reps what to say Hello [Contact First Name], The reason for the email is that we help sales trainers to: • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great I don't know if you want to improve those areas and that is why I am reaching out. Are you available for a brief 15 to 20-minute call where I can share some examples of how we helped sales trainers to make it easier to teach reps what to say? Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #1
- 8. VALUE POINTS Cold Email – Value Subject Line: Training reps what to say and ask Hello [Contact First Name], The reason for the email is that we help sales trainers to: • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great I don't know if you want to improve those areas and that is why I am reaching out. Are you available for a brief 15 to 20-minute call where I can share some examples of how we helped sales trainers to make it easier to teach reps what to say? Here is an eBook on objection handling you might find helpful – www.salesscripter.com/objectionsebook Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #1
- 9. PAIN POINTS Cold Email – Pain Subject Line: Difficult teaching reps everything they need to say Hello [Contact First Name], The reason for the email is that sales trainers can have challenges with: • Difficult teaching reps everything they need to say • Takes a long time to get reps ramped up and producing • Too many reps not performing well • Training does not get enough credit I don't know if you are concerned about any of those areas and that is why I am reaching out. Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped sales trainers to make it easier to teach reps what to say? Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #2
- 10. PAIN POINTS Cold Email – Pain Subject Line: Difficult teaching reps everything they need to say Hello [Contact First Name], The reason for the email is that sales trainers can have challenges with: • Difficult teaching reps everything they need to say • Takes a long time to get reps ramped up and producing • Too many reps not performing well • Training does not get enough credit I don't know if you are concerned about any of those areas and that is why I am reaching out. Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped sales trainers to make it easier to teach reps what to say? Here is an eBook on the dos and don’ts of cold calling you might find helpful – www.salesscripter.com/coldcallingdosdonts Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #2
- 11. PRODUCT Cold Email – Product (Sales Simulator) Subject Line: Adding more sales role-playing Hello [Contact First Name], We all know the helpful sales role-playing can be to training and getting reps ramped up. But unfortunately, it can be difficult to find someone to practice with and can also be uncomfortable for both parties involved. For the rep trying to learn, it can be scary and embarrassing. For the experienced, it can be uncomfortable witnessing someone flail and flounder. We have solved both of those by creating a sales role-play simulator that uses “Siri/Alexa” like technology that allows reps to practice more without social pressure and anxiety. You can actually try out our Sales Simulator for free here www.salesscripter.com/simulatorfreetrial Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #3
- 12. CUSTOMER EXAMPLE Cold Email – Customer Example Subject Line: Make it easier to teach reps what to say Hello [Contact First Name], The reason for the email is that I worked with a sales trainer and they were having difficulty teaching reps everything they need to say. We helped to solve that with our SMART Sales System. This not only helped to make it easier to teach reps what to say, but it also helped to Improved performance for every rep on the team. I don’t know if we can help you in the same way and that is why I am reaching out. Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped sales trainers to make it easier to teach reps what to say? Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #4
- 13. CUSTOMER EXAMPLE Cold Email – Customer Example Subject Line: Helped to make it easier to teach reps what to say Hello [Contact First Name], The reason for the email is that I worked with a sales trainer and they were having difficulty teaching reps everything they need to say. We helped to solve that with our SMART Sales System. This not only helped to make it easier to teach reps what to say, but it also helped to Improved performance for every rep on the team. I don’t know if we can help you in the same way and that is why I am reaching out. Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped sales trainers to make it easier to teach reps what to say? Here is an eBook on how to make cold calling easy – www.salesscripter.com/appointmentsettingebook Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #4
- 14. PAIN QUESTIONS Cold Email – Pain Questions Subject Line: How difficult is it to teach reps everything they need to say? Hello [Contact First Name], I am trying to determine if we can help you in the same way that have helped other sales trainers. These are some of the questions that I would ask you to figure that out: • How difficult is it to teach reps everything they need to say? • Do you need to decrease the time it takes to get sales reps ramped up and producing? • How much pressure is there to get reps performing better? • Is the training department getting the credit it deserves? Do any of those connect with a challenge or interest that you have? If so, let’s put a few minutes on the calendar to have a brief conversation. Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #5
- 15. PRODUCT Cold Email – Product Subject Line: The SMART Sales System Hello [Contact First Name], The reason for the email is that we provide The SMART Sales System and that includes: • Web-based sales training system • Teaches what to say and ask • Sales playbook library • Sales Role-Play Simulator • Sales gamification Some ways we differ is that: • We are the only sales tool that tells what to say and ask • We provide the only sales simulation tool • We are are a true consultative selling approach • We make learning how to sell easy Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped sales trainers to make it easier to teach reps what to say? Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #6
- 16. PRODUCT Cold Email – Product (Sales Training) Subject Line: Are you using a sales methodology? Hello [Contact First Name], Are you all using any type of sales methodology in your sales training efforts? If you are not, we provide a true consultative selling sales methodology and actually provide access to it at no cost and you can check it it out here – www.salesscripter.com/smartsalestrainingprogam We provide access to this because our business model is to sell subscriptions to our software that aligns with our training and are very happy when businesses incorporate our training and never purchase anything. Happy to discuss any of this if you are interested. Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #6
- 17. PRODUCT Cold Email – Product (Email Guesser) Subject Line: Are you wondering how we got your email? Hello [Contact First Name], Are you wondering how we got your email address? If so, the short answer is that we guessed it. If you know a contact’s name and where they work, about 80% of the time you can guess their email address because it is usually a combination of those values. While that works, it can be cumbersome to to run all of the different combinations and we have solved that by creating the Email Guesser. All you do is plug in first name, last name, and company web address and the guesser will tell the contact’s email address. You and your sales reps can actually use for free with our 30-day free trial here – www.salesscripter.com/emailguesser Give it a try! Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #7
- 18. PRODUCT Cold Email – Product Subject Line: The SMART Sales System Hello [Contact First Name], The reason I’ve been trying to reach you is that we provide The SMART Sales System and that includes: • Web-based sales training system • Teaches what to say and ask • Sales playbook library • Sales Role-Play Simulator • Sales gamification Some ways we differ from other training programs and tools is that: • We are the only sales tool that tells what to say and ask • We provide the only sales simulation tool • We are are a true consultative selling approach • We make learning how to sell easy Are you available for a brief 15 to 20-minute call where I can share some examples of how we have helped sales trainers to make it easier to teach reps what to say? Best Regards, Key: Target Value Point Pain Point Pain Question Product EMAIL #8
- 19. Cold Email – Last Attempt Subject Line: Checking In Hello [Contact First Name], I sent you a few emails and thought I would follow up one last time. The reason I am trying to connect with you is that we help sales trainers to: • Make it easier to teach reps what to say • Decrease new hire ramp-up time • Improve how reps perform • Make the training department look great If I don't hear back from you, I will assume you are not interested in those improvements or that you are the not right person to speak with and I will close the file. If I should be contacting someone else regarding this, any pointing in the right direction would be greatly appreciated. Best Regards, VALUE POINTS Key: Target Value Point Pain Point Pain Question Product EMAIL #9
- 20. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
- 21. Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS Delay (1 or 2 weeks) Delay (1 or 2 weeks) PAIN QUESTIONS PRODUCT VALUE POINTS Email #9 Email #8 Email #7 Delay (1 or 2 weeks) PRODUCT CUSTOMER EXAMPLE PRODUCT PAIN QUESTIONS PRODUCT VALUE POINTS
- 22. Cold Email Prospecting Workshop Video Series Video 1: Cold Email Messaging Strategy Video 2: Building a Cold Email Campaign Video 3: Using LinkedIn to Find Prospects Video 4: Following Up on Cold Emails
- 23. SPECIAL OFFER COLD EMAIL JUMPSTART PACKAGE SalesScripter PRO (6 months)……………………..…$594 Sales message brainstorming (2 hours)……………..$299 Cold email campaign creation (5 hours)……………..$599 LinkedIn searching/email guessing (50 hours)…...$1,099 Total...…………………………………………....…….$2,591 PROMOTIONAL PRICE $1,591 COST SAVINGS $1,000 Limited time offer
- 26. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @sales_halper
- 28. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 30. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 32. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 34. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 36. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
- 37. Get your copy here https://www.amazon.com/dp/0578615762