A Decent LinkedIn InMail Example

1. A Decent LinkedIn Inmail Example

2. Hi Michael My name is [First Name Last Name] and I work for [Company Name], in Houston [Company Name] is a nationwide firm that provides outsourced, fractional, and temporary CFO, Controller, and operational accounting services tailored for your business. Also, [Company Name] has a dedicated team that specializes in capital raise. Please indicate below if you're interested in learning more about how [Company Name] can be a resource to your business. [First Name Last Name] [Title] | [Company Name] Office: 555-555-5555 | email@address.com calendly.com/

3. Fractional CFO Services FEATURES DIFFERENTIATION FOR SMALL BUSINESSES IMPROVEMENTS • Grow their financial team without the cost and headcount • Bring additional finance expertise to their team • Improve the finance processes CHALLENGES/CONCERNS • Not enough budget to hire financial managers • Don’t have the needed finance expertise on the team • Spending too much time on finance and accounting tasks PAIN QUESTIONS • Are you able to afford internal staff for finance and accounting? • Do you have enough finance and accounting expertise on the team? • How do you feel about the amount of time you on finance and account tasks? CUSTOMER EXAMPLE • We worked with a small business similar to yours • They weren’t able to expand the finance team due to budget • We helped to solve that by providing a fractional CFO • This allowed them to grow without the cost and headcount • Improve their finance processes and department • Staffing finance and accounting managers • Full-time or fractional • CFO, Controller, and operational accounting roles • No long-term commitments • Easily scale up and down PRODUCT TARGET VALUE PAIN QUESTIONS CUSTOMER EXAMPLE

4. VALUE POINTS PAIN POINTS PAIN QUESTIONS CURRENT STATE QUESTIONS CUSTOMER EXAMPLE PRODUCT Building Blocks

5. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS

6. VALUE POINTS Cold Email – Value Subject Line: Grow the financial team without the cost and headcount Hello [Contact First Name], The reason for the email is that we help small businesses to: • Grow their financial team without the cost and headcount • Bring additional finance expertise to their team • Improve the finance processes I don't know if you want to improve those areas and that is why I am reaching out. Are you available for a brief call where we can learn a little more about you and share some examples of how we helped similar small businesses to grow their financial team without the cost and headcount? Best Regards, Key: Target Value Point Pain Point Pain Question Product

7. PAIN POINTS Cold Email – Pain Subject Line: Not enough budget to hire financial managers Hello [Contact First Name], The reason for the email is that we help small businesses to: • Not enough budget to hire financial managers • Don’t have the needed finance expertise on the team • Spending too much time on finance and accounting tasks I don't know if you are concerned about any of those areas and that is why I am reaching out. Are you available for a brief call where we can learn a little more about you and share some examples of how we helped similar small businesses to grow their financial team without the cost and headcount? Best Regards, Key: Target Value Point Pain Point Pain Question Product

8. CUSTOMER EXAMPLE Cold Email – Customer Example Subject Line: Grew their financial team without the cost and headcount Hello [Contact First Name], The reason for the email is that I worked with a small business similar to yours and they were having weren’t able to expand the finance team due to budget. We helped to solve that with our Fractional CFO services. This not only allowed them to grow without the cost and headcount, but it also helped to improve their finance processes and department. I don’t know if we can help you in the same way and that is why I am reaching out. Are you available for a brief call where we can learn a little more about you and share some examples of how we helped similar small businesses to grow their financial team without the cost and headcount? Best Regards, Key: Target Value Point Pain Point Pain Question Product

9. PAIN QUESTIONS Cold Email – Pain Questions Subject Line: Are you able to afford internal staff for finance and accounting? Hello [Contact First Name], I am trying to determine if we can help you in the same way that we have helped other small businesses. These are some of the questions that I would ask you to figure that out: • Are you able to afford internal staff for finance and accounting? • Do you have enough finance and accounting expertise on the team? • How do you feel about the amount of time you on finance and account tasks? Do any of those connect with a challenge or interest that you have? If so, let’s put a few minutes on the calendar to have a brief conversation. Best Regards, Key: Target Value Point Pain Point Pain Question Product

10. PRODUCT Cold Email – Product Subject Line: Fractional CFO services Hello [Contact First Name], The reason for the email is that we provide Fractional CFO services which includes: • Staffing finance and accounting managers • Full-time or fractional • CFO, Controller, and operational accounting roles We differ from internal staff in that there are no long-term commitments and you can easily scale up and down. Are you available for a brief call where we can learn a little more about you and share some examples of how we helped similar small businesses to grow their financial team without the cost and headcount? Best Regards, Key: Target Value Point Pain Point Pain Question Product

11. Cold Email – Last Attempt Subject Line: Checking In Hello [Contact First Name], I sent you a few emails and thought I would follow up one last time. The reason I am trying to connect with you is that we help small businesses to: • Grow their financial team without the cost and headcount • Bring additional finance expertise to their team • Improve the finance processes If I don't hear back from you, I will assume you are not interested in those improvements or that you are the not right person to speak with and I will close the file. If I should be contacting someone else regarding this, any pointing in the right direction would be greatly appreciated. Best Regards, VALUE POINTS Key: Target Value Point Pain Point Pain Question Product

12. VALUE POINTS LinkedIn Cold Inmail – Value > Product Subject Line: Grow the financial team without the cost and headcount Hello [Contact First Name], The reason for the email is that we help small businesses to: • Grow their financial team without the cost and headcount • Bring additional finance expertise to their team • Improve the finance processes We are able to do that with our Fractional CFO services which includes: • Staffing finance and accounting managers • Full-time or fractional • CFO, Controller, and operational accounting roles We differ from internal staff in that there are no long-term commitments and you can easily scale up and down. Are you available for a brief call where we can learn a little more about you and share some examples of how we helped similar small businesses to grow their financial team without the cost and headcount? Best Regards, Key: Target Value Point Pain Point Pain Question Product PRODUCT

13. PAIN POINTS LinkedIn Cold Inmail – Pain > Product Subject Line: Not enough budget to hire financial managers Hello [Contact First Name], The reason for the email is that we help small businesses to: • Not enough budget to hire financial managers • Don’t have the needed finance expertise on the team • Spending too much time on finance and accounting tasks We are able to do that with our Fractional CFO services which includes: • Staffing finance and accounting managers • Full-time or fractional • CFO, Controller, and operational accounting roles We differ from internal staff in that there are no long-term commitments and you can easily scale up and down. Are you available for a brief call where we can learn a little more about you and share some examples of how we helped similar small businesses to grow their financial team without the cost and headcount? Best Regards, Key: Target Value Point Pain Point Pain Question Product PRODUCT

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20. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3

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