Our curated list of 19 top website analytics tools for marketers. Both paid and free tools are listed.

1. 19 Analytics Tools for Marketers
Market Loudly™ and get your message heard.
marketingloudly.com

2. 1
Adobe Analytics
Adobe Analytics helps you gather,
organize, analyze, and report on
everything your customers do. Now
you can turn your web analytics data
into action - in real time.

3. 2
Cake
CAKE's powerful SaaS solution will bring
clarity to your multi-channel marketing
campaigns and empower you with the
insights to make intelligent marketing
decisions. CAKE provides solutions that
track, attribute and optimize the
performance of digital marketing spend
in real-time.

4. 3
Chartbeat
Chartbeat's web analytics are built
for everyone, including blogs, e-
commerce shops, and niche content
sites. Our real-time dashboard shows
you what your website's visitors are
doing right now, so you can take
action immediately.

5. 4
Clicky
In addition to standard per-page
heatmaps, Clicky also lets you view
heatmaps for individual visitor
sessions, including segmentation. For
example, you can view heatmaps
only for visitors who completed a
specific goal. Heatmap data is real
time.

6. 5
Google Analytics
Google Analytics lets you measure
your advertising ROI as well as track
your Flash, video, and social
networking sites and applications.

7. 6
Go Squared
Real-time user-level analytics for
sites and apps. Build personal
relationships with your users, visitors
and customers.

8. 7
IBM Analytics
IBM marketing and merchandising
solutions help you personalize and
enrich the ways customers engage
across digital and physical channels.

9. 8
Impact Radius
Impact Radius enables digital brands
and agencies to maximize the return of
ad spend across digital, mobile and
offline channels. Our SaaS marketing
technology enables marketers to have a
singular trusted analytics view into all
marketing efforts by collecting granular
consumer journey data and marketing
costs.

10. 9
KISSmetrics
Giving you the knowledge you need
to make better decisions. KISSmetrics
is a revolutionary person-based
analytics platform for your whole
team. Get product, sales, marketing,
customer support working together
to improve the metrics that matter.

11. 10
Mint
The original Mint. Mint is the only
self-hosted, real-time, extensible web
stats app. Satisfy your sweet tooth
for site stats and get Minted!

12. 11
Mixpanel
Mixpanel is the most advanced
analytics platform in the world for
mobile & web.

13. 12
Moz Analytics
Otterbox.com & LifeProof.com David
DuBois SEO Specialist "Moz builds
easy to use, affordable tools that give
me exactly what I need. It's easy for
me to spend money with Moz
knowing that Rand is a leader in the
industry and understands exactly
what us SEOs/marketers want."

14. 13
Open Web Analytics
Open Web Analytics (OWA) is open
source web analytics software that
you can use to track and analyze how
people use your websites and
applications.

15. 14
Piwik
Piwik is the leading open source web
analytics platform that gives you
valuable insights into your website's
visitors, your marketing campaigns
and much more, so you can optimize
your strategy and online experience
of your visitors.

16. 15
Rival IQ
Analyze your performance, gain critical
insights and beat the competition
across social media, SEO keywords and
website content - with one easy tool!
Rival IQ is a game-changer. Incredibly
useful intelligence about the digital
activities and successes of your
competitors, delivered quick, easy and
smart.

17. 16
Spring Metrics
Often, all a visitor needs to convert is
the right message at the right time.
Use Spring Metrics visualizer to
quickly identify your target visitors,
then either choose from our preset
segments or design your own to build
the right message to display for that
segment.

18. 17
StatCounter
A free yet reliable invisible web
tracker, highly configurable hit
counter and real-time detailed web
stats.

19. 18
Webtrends
Discover data-driven solutions and
find new ways to reach your
customers. We offer website
analytics, measurement, testing &
more. Learn more.

20. 19
Woopra
Track your customers' web and
mobile activity, forms, emails,
support tickets and more, all in one
place with customer analytics.
Analyze and take action.