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Webinar

                Integrating Offline and Online (Facebook) Marketing




               With Renee Lewis & Julie Thomas
                      Lewis & Partners - www.LandPMarketing.com

Twitter Hashtag: #TabSite            Facebook.com/TabSite         www.TabSite.com
Webinar




                            Tweet: #TabSite
             facebook.com/tabsitefanpage
                                 REMINDER:
         1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!




Twitter Hashtag: #TabSite           Facebook.com/TabSite             www.TabSite.com
Webinar: July 27, 2011
                                                               Webinar
                                                                 Webinar



                            Agenda:
    • How has Facebook Changed Marketing?
    • Case 1:      Highland Village Center
    • Case 2:      Uptown Park
    • Key Integrated Marketing Tips
    • 2012 Anticipated Trends
    • TabSite’s Newest Features

Twitter Hashtag: #TabSite    Facebook.com/TabSite      www.TabSite.com
Webinar

                Integrating Offline and Online (Facebook) Marketing




               With Renee Lewis & Julie Thomas
              Lewis & Partners - www.LandPMarketing.com

Twitter Hashtag: #TabSite         Facebook.com/TabSite         www.TabSite.com
Integrating Facebook
          &
  Offline Marketing

   December 8, 2011
Facebook
Facebook has burst onto the scene in the past 2 years,
 how has marketing changed because of Facebook?
Facts
As of September 2011, there were
800 million+ total active users of Facebook.
While Facebook is becoming the biggest relationship
marketing tool for brands, it seems like that instead of
increasing traffic to the company website, Facebook is
absorbing it.
   • Coca Cola – 22 million Facebook fans
   • Starbucks – 19+ million Facebook fans
   • Oreo – 8 million Facebook fans

                                            Source: Edward Yang / Firecracker PR
Marketing
Yesterday, the message from B to C was 1-
sided. Businesses are no longer limited to
their corporate offices and 3rd party
information from customer service and PR
teams.


Today, Facebook allows a 2-sided
conversation with the customer, creating a
real identity for the businesses and a direct,
personal connection.
Retail Case Study - Situation
HIGHLAND VILLAGE SHOPPING CENTER
                              • Distinctive, infill retail
                                venue with national
                                retailers and restaurants
                              • Holiday shopping
                                message
                              • Target market: affluent
                                local and international
                                visitors


www.shophighlandvillage.com
Reference Links for this Case:




   www.facebook.com/highlandvillage
   www.shophighlandvillage.com/
   www.shophighlandvillage.com/blog/contest/
   www.shophighlandvillage.com/blog/

www.shophighlandvillage.com
Online
                              • Virtual personal shopper
                                     “Chloe”
                              • Insider tips
                              • Blog
                              • Email newsletters
                              • Giveaways
                              • Event Hostess


www.shophighlandvillage.com
Custom
Facebook
   Tab




www.facebook.com/highlandvillage
Highland Village, Blog,
        Chloe/ eNewsletter Sign Up




www.shophighlandvillage.com
Banner ads




www.shophighlandvillage.com
Offline - Print Ad




www.shophighlandvillage.com
Offline – Direct Mail




www.shophighlandvillage.com
Offline – Events




                              Highland Village Farmers Market
       Ferrari Festival
                                  1 Year Anniversary Event
      3000+ attendees                  500+ attendees

www.shophighlandvillage.com
Results for Highland Village
Within 30 days…
 Facebook:
 • Increased “likes” from 300 to 8,000
 Twitter
 • Gained 4,650 followers
 Newsletter
 • Gained 600+ new opt in emails

  www.shophighlandvillage.com
Testimonials from Retailers


                                             Our Mary Frances trunk show was a big hit
I just wanted to let you know that we        and… we ended up selling 12 Mary Frances
had a great Holiday Card this year. We       handbags on Thursday and had a great
were up 16% in sales and 14% in traffic      increase over last year and I really believe the
for the 11 day promotion. Thank you for      great business carried over because we had a
                                             really fantastic day on Friday as well! Just to
all of your work in getting the word out
                                             let you know, we are still getting lots of new
about this great event.
                                             customers coming in from the PaperCity
            Brian, Store Manager-Cole Haan   insert! Yea Highland Village and yea Lewis &
                                             Partners! Have a great Thanksgiving!
                                                                   TJ, Store Manager-Marmi


     www.shophighlandvillage.com
Retail Case Study 2
   UPTOWN PARK SHOPPING CENTER
                            • Luxury, outdoor shopping
                              center located at one of
                              the nation’s busiest
                              intersections
                            • Needed help re-branding
                              as the “place” to shop
                              and be seen on the
                              ground and online.
                            • No central destination
                              within center
                            • Limited national anchors

www.uptownparkhouston.com
Reference Links:




  www.facebook.com/uptownpark
  www.uptownparkhouston.com/
  www.uptownparkhouston.com/newsletter-sign
  blog.uptownparkhouston.com/


www.uptownparkhouston.com
Online
                            Fully integrated online marketing
                            program
                              • Website
                              • Database building program/
                                email newsletters
                              • Monthly prizes/giveaways
                              • Blog
                              • External communication strategy
                              • Environmental signage program
                              • Strategic media planning
                              • Print ad campaign series
                              • Lifestyle photography
                              • Collateral
                              • Events




www.uptownparkhouston.com
Website




www.uptownparkhouston.com
Custom
Facebook
tab




www.uptownparkhouston.com
Offline
• Environmental signage
  program
• Strategic media
  planning
• Print ad campaign
  series
• Lifestyle photography
• Collateral
• Events


   www.uptownparkhouston.com
Lifestyle photography /
    Environmental signage program




www.uptownparkhouston.com
Print ad campaign series




www.uptownparkhouston.com
Collateral




www.uptownparkhouston.com
Results at Uptown Park
Since inception…
   Website
  • Unique visits increased from 1,200/mo. to over
    6,000/mo.
  Facebook
  • Increased “likes” from 0 to 13,111
  Twitter
  • Gained 8,502 followers
  Newsletter
  • Gained 2,000 new opt in emails

   www.uptownparkhouston.com
Important Considerations:
• Consistency
• Directing people online
• Capturing Opt-in
Tips for retail locations:

1. Use Facebook to drive traffic to website & blog
2. Link to other online properties such as Twitter,
 YouTube, Flickr and LinkedIn
3. Create a Facebook competition which requires
 finding information on your website or blog



                                       Source: Edward Yang / Firecracker PR
Tips to drive traffic to my website

4. Tell your Facebook Fans and in store about a
 special offer they can download from the
 website
5. Integrate e-mail marketing with social media
 to increase your brand's own customer
 database and reach.
6. Offer specials on Facebook that take users to
 your own eCommerce store
                                    Source: Edward Yang / Firecracker PR
Components of a integrated marketing plan:
     1.A strong online presence
     2.Register your store contact info as many places
       online as possible
     3.Website
     4.Blog
     5.Events
     6.PR
     7.Media evaluation
     8.Offline
2012 Anticipated Trends:

1.   GROWTH: Mobile + local = personal marketing
2.   Sales Funnel Acceleration
3.   Multi-channel marketing continues to grow
4.   SaaS Customization – One tool, multiple uses
5.   Hands-Free Marketing Intelligence




              Source: www.business2community.com/marketing/top-5-inbound-marketing-trends-for-2012-096116
Final Lewis & Partner Tips
         For Fan Page Admins:

•   Be authentic
•   Be consistent
•   Make the investment
•   Make a commitment
•   Have fun with it!
QUESTION & ANSWER TIME




Visit us on Facebook:
facebook.com/LewisandPartners




                                © Copyright Lewis & Partners LLC
Webinar: July 27, 2011




              Latest New TabSite Features

                        Unlisted Sub-Pages
                       Editable Form Widget




Twitter Hashtag: #TabSite     Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




     Latest Features – Unlisted Sub-Pages




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Webinar: July 27, 2011



                          Latest Features
                       Editable Form Widget




Twitter Hashtag: #TabSite     Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011


                       Editable Form Widget




Twitter Hashtag: #TabSite     Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




                       Video Replay
                              Available
                            in 6-8 hours
                              Slides
         see link on our fan page!
Twitter Hashtag: #TabSite      Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




             TabSite Gold Winner to be
                Announced Friday!

            Watch our fan page!
        Facebook.com/tabsitefanpage


Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




                    Thanks for Attending!

            Still have questions?
                    Post at:
        Facebook.com/tabsitefanpage


Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com

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TabSite Webinar: Integrating Offline and Online Marketing

  • 1. Webinar Integrating Offline and Online (Facebook) Marketing With Renee Lewis & Julie Thomas Lewis & Partners - www.LandPMarketing.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 2. Webinar Tweet: #TabSite facebook.com/tabsitefanpage REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 3. Webinar: July 27, 2011 Webinar Webinar Agenda: • How has Facebook Changed Marketing? • Case 1: Highland Village Center • Case 2: Uptown Park • Key Integrated Marketing Tips • 2012 Anticipated Trends • TabSite’s Newest Features Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 4. Webinar Integrating Offline and Online (Facebook) Marketing With Renee Lewis & Julie Thomas Lewis & Partners - www.LandPMarketing.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 5. Integrating Facebook & Offline Marketing December 8, 2011
  • 6. Facebook Facebook has burst onto the scene in the past 2 years, how has marketing changed because of Facebook?
  • 7. Facts As of September 2011, there were 800 million+ total active users of Facebook. While Facebook is becoming the biggest relationship marketing tool for brands, it seems like that instead of increasing traffic to the company website, Facebook is absorbing it. • Coca Cola – 22 million Facebook fans • Starbucks – 19+ million Facebook fans • Oreo – 8 million Facebook fans Source: Edward Yang / Firecracker PR
  • 8. Marketing Yesterday, the message from B to C was 1- sided. Businesses are no longer limited to their corporate offices and 3rd party information from customer service and PR teams. Today, Facebook allows a 2-sided conversation with the customer, creating a real identity for the businesses and a direct, personal connection.
  • 9. Retail Case Study - Situation HIGHLAND VILLAGE SHOPPING CENTER • Distinctive, infill retail venue with national retailers and restaurants • Holiday shopping message • Target market: affluent local and international visitors www.shophighlandvillage.com
  • 10. Reference Links for this Case: www.facebook.com/highlandvillage www.shophighlandvillage.com/ www.shophighlandvillage.com/blog/contest/ www.shophighlandvillage.com/blog/ www.shophighlandvillage.com
  • 11. Online • Virtual personal shopper “Chloe” • Insider tips • Blog • Email newsletters • Giveaways • Event Hostess www.shophighlandvillage.com
  • 12. Custom Facebook Tab www.facebook.com/highlandvillage
  • 13. Highland Village, Blog, Chloe/ eNewsletter Sign Up www.shophighlandvillage.com
  • 15. Offline - Print Ad www.shophighlandvillage.com
  • 16. Offline – Direct Mail www.shophighlandvillage.com
  • 17. Offline – Events Highland Village Farmers Market Ferrari Festival 1 Year Anniversary Event 3000+ attendees 500+ attendees www.shophighlandvillage.com
  • 18. Results for Highland Village Within 30 days… Facebook: • Increased “likes” from 300 to 8,000 Twitter • Gained 4,650 followers Newsletter • Gained 600+ new opt in emails www.shophighlandvillage.com
  • 19. Testimonials from Retailers Our Mary Frances trunk show was a big hit I just wanted to let you know that we and… we ended up selling 12 Mary Frances had a great Holiday Card this year. We handbags on Thursday and had a great were up 16% in sales and 14% in traffic increase over last year and I really believe the for the 11 day promotion. Thank you for great business carried over because we had a really fantastic day on Friday as well! Just to all of your work in getting the word out let you know, we are still getting lots of new about this great event. customers coming in from the PaperCity Brian, Store Manager-Cole Haan insert! Yea Highland Village and yea Lewis & Partners! Have a great Thanksgiving! TJ, Store Manager-Marmi www.shophighlandvillage.com
  • 20. Retail Case Study 2 UPTOWN PARK SHOPPING CENTER • Luxury, outdoor shopping center located at one of the nation’s busiest intersections • Needed help re-branding as the “place” to shop and be seen on the ground and online. • No central destination within center • Limited national anchors www.uptownparkhouston.com
  • 21. Reference Links: www.facebook.com/uptownpark www.uptownparkhouston.com/ www.uptownparkhouston.com/newsletter-sign blog.uptownparkhouston.com/ www.uptownparkhouston.com
  • 22. Online Fully integrated online marketing program • Website • Database building program/ email newsletters • Monthly prizes/giveaways • Blog • External communication strategy • Environmental signage program • Strategic media planning • Print ad campaign series • Lifestyle photography • Collateral • Events www.uptownparkhouston.com
  • 25. Offline • Environmental signage program • Strategic media planning • Print ad campaign series • Lifestyle photography • Collateral • Events www.uptownparkhouston.com
  • 26. Lifestyle photography / Environmental signage program www.uptownparkhouston.com
  • 27. Print ad campaign series www.uptownparkhouston.com
  • 29. Results at Uptown Park Since inception… Website • Unique visits increased from 1,200/mo. to over 6,000/mo. Facebook • Increased “likes” from 0 to 13,111 Twitter • Gained 8,502 followers Newsletter • Gained 2,000 new opt in emails www.uptownparkhouston.com
  • 30. Important Considerations: • Consistency • Directing people online • Capturing Opt-in
  • 31. Tips for retail locations: 1. Use Facebook to drive traffic to website & blog 2. Link to other online properties such as Twitter, YouTube, Flickr and LinkedIn 3. Create a Facebook competition which requires finding information on your website or blog Source: Edward Yang / Firecracker PR
  • 32. Tips to drive traffic to my website 4. Tell your Facebook Fans and in store about a special offer they can download from the website 5. Integrate e-mail marketing with social media to increase your brand's own customer database and reach. 6. Offer specials on Facebook that take users to your own eCommerce store Source: Edward Yang / Firecracker PR
  • 33. Components of a integrated marketing plan: 1.A strong online presence 2.Register your store contact info as many places online as possible 3.Website 4.Blog 5.Events 6.PR 7.Media evaluation 8.Offline
  • 34. 2012 Anticipated Trends: 1. GROWTH: Mobile + local = personal marketing 2. Sales Funnel Acceleration 3. Multi-channel marketing continues to grow 4. SaaS Customization – One tool, multiple uses 5. Hands-Free Marketing Intelligence Source: www.business2community.com/marketing/top-5-inbound-marketing-trends-for-2012-096116
  • 35. Final Lewis & Partner Tips For Fan Page Admins: • Be authentic • Be consistent • Make the investment • Make a commitment • Have fun with it!
  • 36. QUESTION & ANSWER TIME Visit us on Facebook: facebook.com/LewisandPartners © Copyright Lewis & Partners LLC
  • 37. Webinar: July 27, 2011 Latest New TabSite Features Unlisted Sub-Pages Editable Form Widget Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 38. Webinar: July 27, 2011 Latest Features – Unlisted Sub-Pages Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 39. Webinar: July 27, 2011 Latest Features Editable Form Widget Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 40. Webinar: July 27, 2011 Editable Form Widget Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 41. Webinar: July 27, 2011 Video Replay Available in 6-8 hours Slides see link on our fan page! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 42. Webinar: July 27, 2011 TabSite Gold Winner to be Announced Friday! Watch our fan page! Facebook.com/tabsitefanpage Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 43. Webinar: July 27, 2011 Thanks for Attending! Still have questions? Post at: Facebook.com/tabsitefanpage Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com