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Growing LEADS
and SALES
with SOCIAL MEDIA

• Web Design
• Digital & Social Marketing
• App Development
Digital Hill Multimedia
574-537-0703
www.DigitalHill.com
Where we’re going:
•
•
•
•
•

Where to Engage
How to Engage
Sales Funnel Strategy
Specific Tips
Next Doable Steps
When we’re done:
•
•
•
•

A Plan to Evaluate Social Networks
Concept of the 3 Parts of the Funnel
Strategy for Social Engagement
Tips on Measuring & Posting

• Clarity on next steps to LIGHT IT UP
Housekeeping
• Slides  Yes.
• PDF Download,
and more!
• Link below
to be emailed
• Q&A
digitalhill.com/blog/leads-sales-resources/
Setting Expectations
• More “work the process” than fast break
Setting Expectations
• Due to the volume, we are not
covering any one tool totally in depth.
This is strategy planning.
At 11:30…
• My aim…….You’re ready to Fist Bump!
Foundation #1
Social = 2 Way Street
• Automation, yes, there are efficiencies
• But there is ongoing regular work with
social media.
Foundation #2:
Content is fire
Social Media is Gasoline.
- Jay Baer, Youtility
Foundation #3:
Social Selling is building
relationships,
that convert to business.
Foundation #4:
People use the Internet
for 2 reasons…
Foundation #4:
People use the Internet
for 2 reasons… To find a
solution to a problem…

or to be entertained.
- Jay Baer, Youtility
2013 Social Proof:
•72% of all internet users are active on SM
•18-29 year olds have an 89% usage
•The 30-49 bracket sits at 72%
•60% of 50 - 60 year olds are active
View more at jeffbullas.com
Where to Engage?

?
The Networks:
Facebook
Twitter
Google+
Pinterest

YouTube
LinkedIn
Vine
Instagram
The Question:
WHAT SOCIAL NETWORKS SHOULD

?

WE FOCUS ON FOR OUR BUSINESS
Answer these:
Who is your Target(s)?
Where do they spend time online?
What appeals to them?

Worksheet here >>
B2C Target:
Women account for __% of all
consumer purchases.
55% 65% 72% 85%
Women are the majority influencer in
major purchases like homes __%
58% 65% 88% 91%
B2B Target:
Data from “top performing org’s” in B2B
on “effectiveness of Social for driving leads”
The Quick:
The Quick:
YouTube - 2nd most used search engine
LinkedIn –Professional SM / B2B King
Vine – Twitter’s 6 second video tool
Instagram – Growing by leaps. Photos
and video. Huge with 13-29 yr old
Other: Slideshare, Stumbleupon, Tumblr, SnapChat, Reddit
Facebook:
Every demographic!
1M websites use “Sign in
w/ Facebook”
23% Login 5x per day
47% of U.S. say Facebook
is #1 purchase influencer
Facebook:
70%+ access via a mobile device
Huge for B2C; 77%; B2B a bit less, 41%

Ads: Great method to reach target
Groups – Another option to build loyalty.
Twitter:
•140 character micro-blogging, news
source, conversation starter, traffic driver

• Fastest growth is 55-64 age bracket

• 34% of marketers use Twitter to
successfully generate leads
• Tweets: Hashtags & Images Matter
Twitter:
• Mobile dominated

• Twitter Engagement up 17% on
weekends (Buffer App Tip)
• For links, 120-130 characters is best RT
• Ad system just rolling out
G+:
• By Google. For Google. Powerful.
• Tied to YouTube, Gmail, and definitely
impacts search results.
• Hangouts on Air – free webinar tool
• Growing. One to watch. Less noise.
G+:
• 45-56 year old is top growth
• Company, Personal Pages, & Communities
Pinterest:
Traffic - #2 Source of Social Traffic
Rich Pins – Product, Place, Article,
Recipe and Movie types.
Product Pins include real time pricing, availability,
and where to buy. Pinners also get notifications
when product Pins they’ve added drop in price.

Videos and Slides…. Gif’s just added
Pinterest:
LinkedIn:
•
•
•
•
•
•
•

172k new / day
Profile is key
Updates = Method
Company Pages
Groups
Connect / Research
Target Ads option
Growing Leads & Sales with Social Media - event slides
Instagram:
Growing Massively – One to watch
Owned by Facebook
Photos and 15 Second videos
Stories via Imagery: Products/Experiences
Jab, Jab, Jab, Right Hook – Gary V.
Growing Leads & Sales with Social Media - event slides
Instagram:
TIP: Share images
quickly to multiple
social networks
via Instagram!

To: Facebook, Twitter,
Instagram, Tumblr and Flickr all at once.
Part deux:

How to Engage?
How to Engage?
In Social,
competition is

DIFFERENT
The Funnel:
3 Main Parts

50%
1.Top of Funnel Content
– Attracting & Engaging
Top:

Where: Website, blog, in social media, and
email. Types: How to, Product info.
Go beyond. Life, People, Story, Community.

Entertain. Educate. Experience
Goal: Expand your Audience

Digital Hill Multimedia
574-537-0703
www.DigitalHill.com
Attract & Engage:

50%
Attract

B2B
Attraction
is NOT:
Tip: IMAGES get the most engagement
• Style is social
• Uses an Image
• Images are fun
• Not over-the-top selling
• Tells a story
• Entices interaction
Mid-Funnel:

30%
Content that offers resources
with intent to gain

LEAD CAPTURE.
Mid-Funnel is:

Focus: Fan to Lead, Unknown to on Email List
Mid:
Goal:
Unknown to known
[Name & email]

Offer Clear incentive to sign-up email.
Focus: Fan to Lead, Unknown to on Email List
Growing Leads & Sales with Social Media - event slides
Capture:

Good start, but….
Mid:
Incentivize
the Email
List Sign-up!
-A Coupon
-A How To
Mid:
PROMOTION IDEAS:

B2C:
• Coupon Code
• Printable Deal
• Contests

B2B:
• eBook
• Webinar
• Video
• Event
Mid:
Incentivize
the Email
Sign-up!
-A Report

Offers Help
Not a Pitch
Mid:
Nurture Email Series Example:
• Use Auto-responder service
• Setup once, then drip over 7-10 days or more.
Mid:
Nurture Email Series Example:
- Drip series should be tied to the sign-up.
(Meaning the content is connected.)

- Offer value, education, help, information

- Share stories of ROI, Transformation
- Intent is to build loyalty, confidence
Mid:
Nurture Email Series Example:
• In a 7-10 day time period you could do 1 at
sign-up, a day later, then 3, 5, 7, & 10 days.

• Make a specific incentive offer on day 10,
• Or a next step deeper in the relationship
Bottom
Funnel:
20%
– Specific offers and
Sales opportunities
– Demonstrate ROI, remove
Final barriers & questions
Bottom
Funnel:

– Self-use ROI calculator
Bottom:
Intent: Offer a time
specific offer to a
specific niche!

Campaign offer works
best if targeted for a
specific audience.
Niche Tip:
“Bombarding shoppers with irrelevant,
one-size-fits-all messaging and offers
will be the death of retailers this
Valentine’s Day. ”
Daniel Toubian, principal consultant for U.S. retail and consumer brands at Maxymiser.
Bottom:
Measure: KPI’s
Key Performance Indicators

Traffic increase?
Facebook Reach Insights?
Email Sign-up Growth?
Offers acted upon?
Bottom:
Measure: Google Analytics Social Rpt
Visits by Social Channel

Facebook

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

Twitter

LinkedIn

Pinterest

YouTube

Google+
Bottom:
Measure: Sign-ups
Growing Leads & Sales with Social Media - event slides
Bottom:
Measure:
• Identify a few key metrics
• Setup Methods to review
• Do not get Analysis Paralysis!
Final Tips:
Facebook
Twitter
Google+
Pinterest

YouTube
LinkedIn
Vine
Instagram
Tip:

You’re Website / Blog must be
socially friendly for visitors
Tip:

Find Pinners

Socialize

Use this to find pins
From your site on
Pinterest

http://pinterest.com/source/yourdomain.com/
Leverage…

what you got!

One Image on Blog that is 600 x 600:
-Share to Facebook
-To Twitter, Pinterest, Google +, & LinkedIn
-Take a pic and add to Instagram
-Explain it in a short Video (YouTube/Instagram)
- Highlight it in a email campaign
Tip:

Smart Phone is your Friend

Apps: FB Page Manager, Hootsuite, Buffer, Instagram Pinterest

•Take pics & videos on the go
• Use Aviary App to add text to
your photos to add value
• Use Buffer to schedule to
multiple social Media networks
efficiently
• Monitor and Respond to
Comments, RT’s, Pins, Likes
Tip:

Find Best Times to Post Per SN
Attraction Tip:
Create once, use multiple places
Blog post – 1. share on social, 2. share
again with different quotes. 3. Share pics.
Video – Create on Instagram, Load to
YouTube, Facebook and embed on site

Photos –
Facebook, Pinterest, Instagram, Google+,
LinkedIn, and Twitter, etc.
Your Mix:
Attract & Engage 50%
Capture Leads 30%
Offers 20%
Test. Review. Modify.
“Work the process”
Growing Leads & Sales with Social Media - event slides
What’s your Key “To Do’s”?

1.
2.
3.
digitalhill.com/blog/leads-sales-resources/

THANK YOU!
Growing LEADS
and SALES
with SOCIAL MEDIA

Mike Gingerich
@Mike_Gingerich
www.MikeGingerich.com

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Growing Leads & Sales with Social Media - event slides

Notas do Editor

  1. a.       Introduction –  bio info about Mike by Ryanb.      Where to Engagec.       How to Engaged.      Strategy for a Sales Funnele.   How to Measure (KPI's)g.       Takeaway - Next Steps Plan & Resourcesh.      Q & A
  2. Understand the best plays take TIME to develop.
  3. Stephen Colbert
  4. Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
  5. Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
  6. Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
  7. Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
  8. Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  9. Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  10. http://www.she-conomy.com/facts-on-women
  11. http://www.she-conomy.com/facts-on-women
  12. Facebook – largest, most used, contestsTwitter – most growth (44%) in ‘12-13 Google+ - Important for SEO! Growing. Pinterest – Great source of Referral Traffic
  13. Story 1 – Cartwheel by Target at Dayton, Story 2 B2B air conditioning units for buses – primarily Facebook to talk to service technicians.
  14. Not necessarily a tech savvy audience, simply majority have a account and use it to stay in touch
  15. Place, article, product, recipe, movie http://www.businessinsider.com/facebook-and-pinterest-dominate-traffic-referrals-on-the-web-google-is-dwarfed-by-rivals-2013-10. Pinterest grew by 66% in social referral traffic. Driving traffic to websites. http://expandedramblings.com/index.php/pinterest-stats/Product Pins include real time pricing, availability, and where to buy. Pinners also get notifications when product Pins they’ve added drop in price.
  16. B2B example – using video to explain, inform, help, guide, educate
  17. -- This is making the fan/follower/visitor a known lead
  18. B2B example – using video to explain, inform, help, guide, educate
  19. It offers HELP not a sales pitch.Which features do I really need on my next c-arm?How much is a c-arm really going to cost me?How do I pick the right vendor?
  20. Heraeus wanted to provide dentists a multi-functional tool that allowed them to create detailed refining assay reports in order to compare profitability against their current provider to help the dentist see the Heraeus value.
  21. Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  22. Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  23. Share pins on Google+
  24. E-commerce
  25. Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  26. Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
  27. Understand the best plays take TIME to develop.
  28. a.       Introduction –  bio info about Mike by Ryanb.      Where to Engagec.       How to Engaged.      Strategy for a Sales Funnele.   How to Measure (KPI's)g.       Takeaway - Next Steps Plan & Resourcesh.      Q & A