The document outlines activities and sub-activities for sensing trends and users, gaining knowledge of contexts and history, framing insights, exploring concepts, making plans, and delivering offerings. The sub-activities include sensing intent, diagnosing conditions, finding opportunities, observing and asking users to understand them, knowing relevant contexts, framing insights by finding structures and mapping value flows, exploring concepts by defining, systematizing, and managing them, making plans by defining strategies, tactics, roadmaps, and business cases, and delivering offerings by evaluating prototypes, creating pilots, and defining initiatives.

1. ACTIVITIES