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Darwin Analytics
Evolve faster.
Darwin Analytics is a young
SAAS startup.
We provide a tool, to
prove & improve your
content marketing.
Designing
a digital product.
Design is not
“making it pretty”.
Design is how it works,
what it looks like
& what it feels like.
(Steve Jobs said that)
Design is a
team effort.
Involve the whole team in your
brainstorms — to get valuable
insights from all sides.
To flex our brainstorm muscles,
and to avoid obvious ideas,
we do something silly
— like picturing our product for
fiction...
Discuss what’s important and
what’s not, to align goals and
priorities.
Design is
not perfect.
It’s hard to show people
unfinished, ugly things.
Do it anyway. Get early
feedback, on everything.
Focus, by writing a
feature spec.
Write personas for your
feature spec, based on
real people to build
valuable features.
Describe what
the feature will do.
Describe what
the feature will not do
(and prevent feature creep!)
Make ugly mockups.
Show them to everyone.
Get early feedback.
Measure — set your
expectations and measure
the outcome to learn more.
Ship it and get more
feedback.
This is Big Bertha. She’s a huge
excel sheet, tracking every mistake.
And she won’t forget!
She keeps you from getting use...
Design involves
your clients.
Get a CAB (customer advisory
board) to get valuable
feedback and ideas.
Do user tests, card sorting,
interviews, ... To get a better
understanding of your client.
It’s okay to feel ashamed. We
learned so much out of these
sessions...
Having a cab is wonderful.
Feedback.
Ideas.
Motivation!
Thank them whenever you
can, with whatever you have.
Even if it’s just pizza.
Iterate as much as you can.
You will get better at it, and
find your own way.
Thank you
@darwinanalytics
@choisissez
Designing a Digital Product at a Startup
Designing a Digital Product at a Startup
Designing a Digital Product at a Startup
Designing a Digital Product at a Startup
Designing a Digital Product at a Startup
Designing a Digital Product at a Startup
Designing a Digital Product at a Startup
Designing a Digital Product at a Startup
Designing a Digital Product at a Startup
Designing a Digital Product at a Startup
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Designing a Digital Product at a Startup

A story and tips about how we design a digital product at Darwin Analytics (SAAS startup). Talk at the Tech Startup Day in Brussels.

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Designing a Digital Product at a Startup

  1. 1. Darwin Analytics Evolve faster.
  2. 2. Darwin Analytics is a young SAAS startup.
  3. 3. We provide a tool, to prove & improve your content marketing.
  4. 4. Designing a digital product.
  5. 5. Design is not “making it pretty”.
  6. 6. Design is how it works, what it looks like & what it feels like. (Steve Jobs said that)
  7. 7. Design is a team effort.
  8. 8. Involve the whole team in your brainstorms — to get valuable insights from all sides.
  9. 9. To flex our brainstorm muscles, and to avoid obvious ideas, we do something silly — like picturing our product for fictional characters.
  10. 10. Discuss what’s important and what’s not, to align goals and priorities.
  11. 11. Design is not perfect.
  12. 12. It’s hard to show people unfinished, ugly things. Do it anyway. Get early feedback, on everything.
  13. 13. Focus, by writing a feature spec.
  14. 14. Write personas for your feature spec, based on real people to build valuable features.
  15. 15. Describe what the feature will do.
  16. 16. Describe what the feature will not do (and prevent feature creep!)
  17. 17. Make ugly mockups. Show them to everyone. Get early feedback.
  18. 18. Measure — set your expectations and measure the outcome to learn more.
  19. 19. Ship it and get more feedback.
  20. 20. This is Big Bertha. She’s a huge excel sheet, tracking every mistake. And she won’t forget! She keeps you from getting used to the imperfections in your product.
  21. 21. Design involves your clients.
  22. 22. Get a CAB (customer advisory board) to get valuable feedback and ideas.
  23. 23. Do user tests, card sorting, interviews, ... To get a better understanding of your client.
  24. 24. It’s okay to feel ashamed. We learned so much out of these sessions...
  25. 25. Having a cab is wonderful. Feedback. Ideas. Motivation!
  26. 26. Thank them whenever you can, with whatever you have. Even if it’s just pizza.
  27. 27. Iterate as much as you can. You will get better at it, and find your own way.
  28. 28. Thank you @darwinanalytics @choisissez

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