The document outlines the services provided by an election management company, including developing voter management software and mobile apps, digital marketing strategies like social media marketing and WhatsApp campaigns, maintaining voter databases, creating websites and apps for candidates, conducting data analysis, and providing full election management services from planning to execution on voting day. The goal is to help political candidates effectively reach voters through various online and offline channels and get their message and support.

1. Mission, Vision & Action Plan

2.  8 Years Experience in Political Management Services.
 Developing Election Search Management Software & Mobile
Application as a “RAJTANTRA”- One of the Reputed Brand
in Election Voter Management Software.
 In built Experienced Team of Digital Marketing.
 All Mobile Number Data of any Respective Constituency
both Lok sabha & Vidhan sabha
 Advanced Promotional Techniques Like What's App
Marketing, Extractor etc.
 New Concepts Of Marketing Using Online Concepts .

3.  Social Media Marketing Till Completion of election i.e 2019
 Election Search Management Software & Mobile
Application.
 Candidate Website , Digital Marketing , Mobile Android
Application.
 All Mobile Number Data of respective Constituency.
 Regular Voter Connections via SMS, Digital Media, What’s
App etc.
 One Stop Shop for All Election Management Services
 War Room Creation – Training- Man To Man Management
 Last Day Management

4.  Very vast constituency
 Difficult to Manage in short time interval.
 Impactful Effect of Every Nationalized & Regional parties
Congress, BJP ….
 Vast Population : Near above 1 Million Voter which is very
difficult to reach in small time interval of election.
 Unknown People
 Unknown Area
 Impossible to reach every single Voter.
 Multiple Competitors.
 Need to Maintain Database of Respected Constituency.
 Voter Interest Analysis w.r.t Last election.
 Availability of Efficient Technically Sound Manpower .

5.  Social Media Connection (FaceBook & other Social
Media Extraction)
 Email Marketing :
 What's App Marketing : continue Bombarding Via Bulk
What’s App to create good appeal in the mind of voters
 Website Creation & Maintenance : we prepared
website of candidate & continue Branding to promote in
Respective area.
 Android Apps Creation & Maintenance : Mainly
for the purpose of personal touch in the mind of voters

6.  Aggressive Digital Marketing ( Social Media Promotion)
 War Room Creation-Training-Management with efficient
technically sound Manpower.
 Updated Voter Database for SMS – Voice – What’s App
Campaigning
 Advanced Election Voter Management Software & Mobile
Apps.
 Email Connections
 Voter Data Analysis Tools for each area wise.
 Society Managements using advanced Technology.
 Traditional but New Concepts like Family Card, Individual
direct mailing concepts.
 Using Corporate Analysis Tools.

7. • Step One: Identify Voters demand, feed this back into the
product and messaging and refine it accordingly.
• Step Two: Inform the voters of the changes to the product
due to their demands and needs.
•
• Step Three: Delivery of the refined Marketing strategy
which will satisfy the consumer demand better, thus
producing incrementally greater profit for the candidate.

8.  The narrative is the story behind a candidate – their history,
their beliefs, their personality and all of the traits and
characteristics that make them worth voting for..
 Crafting a narrative that your voter base can relate to is one of
the most important elements of running a political marketing
campaign. A good narrative needs to be believable and relevant
to the audience whose support you’re campaign for.
 In all political systems the media are not only shaping and
influencing the political ‘message’ candidates wish to transmit:
their activities are also impacting upon the democratic process
more broadly.

9.  Social media is one of the most effective platforms for
raising awareness of political issues, encouraging people to
vote, and promoting political candidates. Since social media
is primarily used by young people, it’s a great platform for
energizing a voter demographic that’s typically uninterested
in mainstream politics.
 Face-Book Branding
 Integram
 Linked-IN
 Twitter
 Much More………

10.  24 Type of voter Data Analysis like Name wise, Area Wise,
Family wise Analysis & Much More…..
 Last Election Voting Analysis of every area of the
constituency.
 Last Day Booth Management Concepts.
 Survey Analysis Concepts.
 Booth Kit Service Management
 Voter slip Print Facility
 Bluetooth ( Wireless) Printer for instant Voter Slip.
 Voters Marking
 Active Workers (Karykarta) work Allocation.
 Hajari Concepts
 Society Targeting Concepts.

11.  SMS - Text : Both Marathi & English…any Language
 Voice Campaigning
 Regular What’s App Marketing
 Missed called Facility
 Toll Free Number with Customer care support
 Ring Tone Facility
 Video Documentary
 Video clips
 What’s App Clips
 Audio Songs
 Pathnatya
 Vasudev

12.  Radio Advertising ( All Stations)
 Area Specific Cable Advertising like GTPL, Hathway
 Single Screen- Multiplexes Advertising
 Digital Screens Advertising
 LED VAN Managements
 Carter Van Managements
 Road Side LED Screen
 Local News Channel
 Various Social Media Groups.
 Clubs in particular constituency

13.  Voter Slip
 Direct Emailing
 Family Card
 Work Brochures ( Karya Ahaval)
 Pamphlets
 Handy
 Alphabetical Voter List
 Last Day Booth Kit
 Dummy Voter Machines
 Sky Air Balloons
 LED Cycles
 Auto Rickshaw Promotion

14.  Events Organization like Home Ministers…Antakshari
 Celebrity Management.
 Event Organization
 Last Day Booth Management
 Call Center Establishment
 War Room Creation with Technical Manpower
 Mob Management
 Rally Management
 Voter Survey Analysis
 Voter Manipulation

15.  “ Negative Campaigning “ is a form of political
marketing that focuses on convincing voters not to vote for
your candidate’s competitor. The most well known form of
negative campaign is the attack advertisement – ads that
talk about a candidate’s record of dodgy dealings, their
questionable history or their political failures.