9. Smoking cessation
European Commission
2,6 million unique visitors
Almost 400.000 registrations
>175.000 downloads
37% stops! even when not motivated at start
Less risk of relapse
10.
11.
12. Weight reduction
Largest health insurance organization in Belgium
•
Over 100.000 registrations
Controlled study:
Less weight
More balanced eating
More physical activity
Control group: increase of weight and unhealthy
behaviour
Motivation not necessary to induce change
Award
‘Best health project 2010’
National food and health
conference
13. The challenge of DHC:
introduce gamification
-increase user satisfaction, fun factor, instant
rewarding
-more & longer use of app
-better change of health behaviour at larger
scale