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leadership
in the
big data
era
Mick Yates
Professor & Leadership Strategist
University of Leeds / LeaderValues
5 exabytes
2
3
2.5 exabytes
source: Qmee
$1.7 trillion 2015
5
6
Gartner / IBM
7
tiny data + unstructured data = big data
=
mick yates
popularity of movie can be predicted before release by
analyzing activity level of editors and viewers of its entry in
Wikipedia
Google Translate doesn’t follow pre-set rules – instead looks for
patterns in hundreds of millions of translated documents to decide
context then makes intelligent guesses via "statistical machine
translation”
10
• complex: data sets from multiple sources
• combine: “tiny” & unstructured
• compute: capture, process, analyse,
visualise
“big data” – 6 human Cs
mick yates
11
• complex: data sets from multiple sources
• combine: “tiny” & unstructured
• compute: capture, process, analyse,
visualise
• create: drives decisive action, quickly
• complete: impacts everyone in enterprise
• customer: provides individual control of data
“big data” – 6 human Cs
mick yates
market “push”
12
13
beyond digital
access
search
choose
ignore
decide
customer “pull”
13
14
you own ALL of the data
innovation
networks 15
strategy
technology
analytics
common language
external networks
customer co-creation
16
17
seekers and solvers
customer
centricity 18
19
a fair exchange for the customer’s
data
personalise the offer, service, or
product
engage customers to advocate
products
19
20
a fair exchange
22
© mick yates 2012 page
23
23
envision strategy
enable change
empower people
energize success
24
4E’s Leadership Framework
envision: an enterprise that is
customer centric and uses
innovation networks
• clear strategic choices
• create a case for change that inspires people
• define an alternative and viable future state
25
26
accountable care
customer focus & partner network
http://www.medicity.com/aco.html
enable: Big Data operations
• create the right organization shape
• use the right tools & technology
• put change agents in place
• create a transition program to the new state
27
28
empower: everyone to act on Big
Data
• personalise the execution
• hire, train, engage the right employees
• execute a symbolic end to the status quo
• build options to deal with resistance
29
30
http://www.californiareport.org/archive/R2013090616
30/b
predictive policing
“PredPol” software takes crime data and
generates maps – earthquakes and crime
(mathematically) work in similar ways
(with aftershocks)
energize: become a Big Data
leader
• constantly advocate the change – and use the data
• create a locally owned rewards plan
• walk the talk …
31
32
“steam bun” leadership
CEO’s who show they are serious
mickyates
www.slideshare.com/mickya
tes
www.mickyates.com
www.leader-values.com
33

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Leadership in the Big Data era

Editor's Notes

  1. Volume: 90% of all data created past two yearsVariety: 90% of all data is unstructuredVelocity: 200 million emails a minuteVeracity: 1 in 3 leaders don’t trust the dataVariability: meaning changes with the contextVisualization: is essentialValue: data is worthless unless there is action
  2. continuously collect and share patient information with doctors and provide clinical decision support backed by current medical evidencepersonalize care management & patient supportaggregate automated data for reporting & analyticsfinancial arrangements that encourage doctors to share in the improvement of patients’ health
  3. UCLA research in partnership with LAPDofficer trainingindividual patrol cars have map accessthey move towards the ”hot” map areacrime rates fall …
  4. CEO of a global retailer uses advanced analytics reports to get an sku by sku understanding of what is going onhe runs a report just before visiting a countryhe knows more about local specifics than the local management doeveryone gets the point …!