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Super Bowl Advertising - The & Now
- 1. The Evolution
of the
Super Bowl
commercial.
Presented by Mickey Lonchar
Quisenberry Marketing & Design
Twitter: @mickeylonchar
- 12. Era 3: Ads became
“social.”
(1989 - 2008)
Who “won” the Super Bowl?
- 13. Era 3: Ads became
“social.”
(1989 - 2008)
Who “won” the Super Bowl?
- 17. Era 3: Ads became
“social.”
(1989 - 2008)
Dear Agency: You’re
Fired
- 18. Era 4: Ads became “the product.”
(2009 - present)
- 19. Era 4: Ads became “the product.”
(2009 - present)
What the...?
- 20. Era 4: Ads became “the product.”
(2009 - present)
And this is an online-only teaser!
- 21. Era 4: Ads became “the product.”
(2009 - present)
- 22. Era 4: Ads became “the product.”
(2009 - present)
- 23. Era 4: Ads became “the product.”
(2009 - present)
- 24. Era 4: Ads became “the product.”
(2009 - present)
- 25. Era 4: Ads became “the product.”
(2009 - present)
- 26. Era 4: Ads became “the product.”
(2009 - present)
This year: 61,000 crowdsourced video entries.
- 27. Era 4: Ads became “the product.”
(2009 - present)
- 28. Era 4: Ads became “the product.”
(2009 - present)
- 29. Era 4: Ads became “the product.”
(2009 - present)
(4.4 million views in three days.)
- 36. 2012 Admeter Results
Bottom 5 Spots:
50. Go Daddy: “Body Paint”
51. Bud Light Platinum:
“Factory”
52. Lexus GS: “Break Through”
53. Bud Light Platinum: “Work”
54. Go Daddy: “Cloud”
- 38. Only 364 days till Super
Bowl XLVII.
Go create the next great Doritos commercial!