Startupweek Sydney 2015 outcomes and achievements report

1. Outcomes and Achievements Report

2. Designed by the startup community, for the startup community.

3. Connecting people, ideas & resources across the startup ecosystem

4. 63 39 8000 Events Venues Attendees The largest inaugural StartupWeek anywhere in the world! This was 33% bigger than we originally expected

5. Conferences Keynotes Hackathons Workshops DebatesRoundtablesPitch NightsPanels Exhibitions Tours Networking Parties

6. Our Community Partners

7. Our Supporting Partners

8. Niki Scevak Blackbird VC, StartupWeek Sydney had 231 speakers, both international and local Ed Husic MP Wyatt Roy MP Innovation Minister Adam Scwab Aussie Commerce Kevin Bloch CISCO CTO Jonathon Davey NAB Labs Mark Bouris TV Personality Sean Ellis Growth Hacker Lisa Messenger The Collective Jo Burston Rare Birds Speakers It is important to foster growth in startups and innovation in Australia and we want to see more engagement with government bodies and industry leaders to help create an innovation nation. StartupWeek is doing exactly that while helping to grow the whole startup ecosystem. Alan Jones Evangelist at Blue Chilli “

9. Coworking Spaces Incubators Landmark Government Buildings Universities Innovation Labs Major Research Centres Corporate and Legal Firms Out & About Sydney Sydney’s major innovation hubs Venues Fishburners, Stone & Chalk,   Blue Chilli, Tank Stream Labs muru-d, ATP innovations NSW parliament House, Sydney Town Hall UNSW, UTS - Dr Chau Chak Wing Building, Faculty of Engineering and IT Building UNSW MCIC Luna Park , Startupbus, Bus Tour, Walkabout Gilbert & Tobin, BCG, SwaabData 61 / NICTA, Garvin InstituteInnovations Labs - CBA

10. As whole industries face digital disruption now is the time to catalyse existing and aspiring entrepreneurs to build and grow Australia’s innovation and growth opportunities.” Michelle Williams National Manager StartupWeek Sydney 2015 “

11. Industry Tracks The 10 industry tracks that made up StartupWeek Sydney 2015

12. Fintech 3 events with 400 attendees media exposure - smh and AFR 17 thought leaders speaking on 3 panels covering corporate innovation, regulation and blockchain

13. Health 4 events with 320 people 1 panel (150 attendees) ATP innovations 2 hackathons - Garvan Institute and Fishburners 1 workshop - 70 attendees

14. Education 2 events - kids coding workshop and activation party Michael Crouch Innovation activation party - run to coincide with StartupWeek Clover Moore hosted in her private room in Town Hall the Code Club event

15. CleanTech 1 community energy forum by Greenups - meet the local community energy organisations and panel event Last year the same event attracted 30 people. This year it attracted 150 people The 500% increase is attributed to StartupWeek (both from site visits and City of Sydney partnership promoting the event)

16. Diversity 3 events with 410 attendees 1 x LGBTIQ entrepreneurship event - 250 attendees 1 x women in tech event - 180 attendees 1 x diversity beneﬁts - 80 attendees

17. Digital Creative 8 events with 1260 attendees 4 events run by Piivot including a bus and walking tour, party and intro session 1 x Digital storytelling workshop (15 people) 2 x web design events (Web Directions conference and invite only networking) 850 people 1 x Design Thinking meetup held at CBA innovation lab with 150 people

18. Internet of Things 4 events with 520 attendees Australia’s ﬁrst large IoT conference. Initiated to take advantage of SuWSyd exposure - 250 attendees Maker Faire run out the Solidify maker space - 100 attendees Biofoundry, BioQuisitive and the opportunities of DIY science - 90 attendees Smart Cities - 80 attendees

19. Gov 2.0 Data 61’s Smart Cities Industry meets the startups Connecting industry, government, developers with entrepreneurs and startups initiated because of StartupWeek

20. China & Asia 3 events with 300 attendees 1 x Chinese International speaker Andy Mok - 130 attendees 1 x Asia Recon event - what was learnt on tour - 70 attendees 1 x Find your Chinese Partner event - 100 attendees

21. Startup Journey 40 events with 4170 attendees (includes SydStart)  Events at all major startup coworking spaces, incubators and accelerators Events include Pitches, Workshops, Launches, Roundtable, Meetups, Panels, Talks, Roundtables, Tours, Hackathons including on a bus

22. 2015 Premiere Events Everything IoT Conference Let’s talk Blockchain Smart Cities for Startups by Data61 Plugging the Funding Gap Michael Crouch Innovation Centre Activation Code Club Takes Over Town Hall

23. StartupWeek Video Footage Fairfax - StartUp Week Sydney - Reel - 03 https://vimeo.com/145506160 password: fairfax

24. Event Video Footage Packages Everything IoT event  https://youtu.be/L1Z_kQBo02k Product Hunt https://youtu.be/Zt8aXdnqxuQ “Accelerator” at NSW Parliament House https://youtu.be/APojhpvePdw AFR Corporate Innovation and Venture Capital https://youtu.be/Zt8aXdnqxuQ

25. Media Exposure

26. Media Coverage

27. Australian Financial Review – 26 October 2015  StartupWeek paves the road to Australia’s future – James Eyers Australian Financial Review – 25 October 2015  Start-up Week just the start – Jennifer Hewett SBS Hindi Radio – 15 October 2015  ‘STARTUP WEEK SYDNEY’ SET TO BEGIN The Daily Telegraph - 18 October, 2015  Bradﬁeld Oration: Welcome to Sydney’s own Silicon Valley Startup Daily - 29 September, 2015  StartupWeek Sydney launches to celebrate and strengthen the city’s startup ecosystem This Week in Startups with Mark Pesce TWISTA  S03E03 – Government and Startups – talking StartupWeek Sydney StartupWeek Press

28. everything IoT conference  The Australian: Business Review – 26 October 2015  The net boom we can’t afford to miss – Eitan Bienstock KPMG Innovation tiger  Startup Smart – 27 October 2015   Keen to be lean: 3 Day Startup teaches corporates to think small - Kye White StartupBus   The Hufﬁngton Post – 26 October 2015  Busting Out A Startup Business Pitch In Just 72 Hours – Cathy Anderson Start-up Stories: Moving towards a greater entrepreneurial diversity   The Sydney Morning Herald – 29 October 2015  Embrace difference to reap the diversity dividend, panel tells startups – Jessica Sier Let’s talk blockchain   The Sydney Morning Herald – 3 November 2015  Westpac sees ‘blockchain’ as an opportunity not a threat: Hartzer – James Eyers Event Press

29. Social Media Mentions #SuWSyd - 1803 tweets

30. I want Sydney’s tech startups to lead their ﬁelds. StartupWeek helped build the skilled and connected community we need to make that happen” Clover Moore Lord Mayor of Sydney “

31. What they said: StartupWeek Sydney

32. I work in corporate. My friends had told me about startups and I have read a lot in the media. StartupWeek has given me the chance to understand what’s going on in startups in Sydney, including introducing me to the co-working spaces, so thank you. My question now is what do I do next?” Attendee “ I’ve never seen an audience so engaged with an event we have run - they all stayed well after the end of talks asking questions and networking with each other” Allan Manuel, Organiser of HealthTech Sydney “ StartupWeek’s smaller series of events offers the opportunity to directly engage with the speakers and key people in that startup ecosystem. You do not get that opportunity in the bigger conferences” Attendee at Plugging the Funding Gap “ I met a number of people a few times at Startup Week Sydney events which enabled me, in a short space of time, to get to know them, what they do and discuss how we might collaborate. Startup Week Sydney provided this opportunity and showed the spotlight on the depth and range of talent and knowledge in Sydney's growing ecosystem.” Charnelle Mondy, City of Sydney “

33. “What was great about your StartupWeek experience?” Learning new ideas and being challenged Genuine moments of truth emerging through struggle Gaining insights into new aspects of the startup ecosystem Learning about Blockchain “It is the party for entrepreneurs, with great insights, experience and joy. Deﬁnitely will recommend my friends who are working on a startup or trying to start a business to look at it.” Great initiative and loved that the community embraced it. -   Sue Hogan, Innovation Bay We asked:

34. More opportunities to connect with good business mentors, which not only gives them a chance to improve skills in areas they don't already have, but also makes sure they are innovating around real customer problems (and can develop a strong commercialisation pipeline)” Danielle Szetho, Fairfax “ Multicultural startup community input” Adam (Ziyuan) Zhao, Amar Wealth “ Need to have one point of contact for Sydney startups speciﬁcally (Startup Aus is national and is not it). Need more government support. Melbourne is fast becoming the national hot spot for tech companies / startups and Sydney needs to stand up.” Sue Hogan, Innovation Bay “ “What does the Sydney startup ecosystem need more of We asked: Need to educate employees with new skills such as STEM - now, not just future workforce. Also the need to encourage more individual investment into startups to help them get a leg up.” Attendee “

35. Our courage and innovation The collaboration and supportive community It’s on the verge of something great Smart cities hack next It’s still young and everyone supportive and willing to help Collaboration and a willingness to cross fertilise Beaches “What do you love about Sydney’s startup ecosystem?” We asked:

36. “What would you like to see more of next year?” Fintech, Women in FinTech, Data science events, Biotech, IoT in practice Rural events Robots Food Tech #hackfood15 Storytelling Marketing - how startups use their data better Media / storytelling - augmented reality, virtual reality Less pizza —> more food from the local community “Partnerships, Co-founding, Cross Border eCommerce, social network” More fun networking opportunities - but ones that link both startups and business folk We asked:

37. Entrepreneurial appetite is rife in Australia and our participants have seen what’s possible with startups. The event is a fantastic way to engage employees within a company to develop an innovative idea that improves their business.” Jackson Dyre-Borowicz Enterprise Programmer, Texas USA Event Organiser for KPMG Innovation Tiger event “

38. Marketing & Engagement Channels

40. Distribution channels Marketing and Communications Tactics: regular contact with key inﬂuencers, the startup community, event organisers, government, universities to spread the word about StartupWeek these inﬂuencers tweeted, facebooked and shared with their communities Press releases with major coverage in the weeks leading up to StartupWeek as demonstrated in the following graph The Outcome? Most events sold out.

41. Key Website Statistics 9.5 thousand website visitors (in 6 weeks) 404 - average number of views per event Trafﬁc from Fairfax properties 842 - views from SMH 149 - views from AFR 127 - views from BRW 107 - views from The Age

42. Page views vs Sales With regular communication to our communities and their distribution channels the StartupWeek Sydney site experienced regular ﬂux points. Our biggest sales days was on October 25, the ﬁrst Monday of StartupWeek. This was also the day with the most visits

43. StartupWeek Mobile App - powered by Attendify 675 downloads 9339 sessions 412 proﬁles Technology issues (eventbrite api changing so tickets could not be pursed on the app until 25 October (during StartupWeek). Also late arrival of the app gave limited time to train event organisers on how to best use. case study examples (on the following pages) everythingIoT blockchain afr regulator plugging the funding gap

44. Everything IoT 104 checkins (220 attendees) 51 photos 114 messages 97 interactions Conference

45. FinTech Venture 61 checkins 19 photos 34 messages 54 interactions Capital and Corporate Innovation

46. Plugging the Funding 42 checkins (audience of 70) 16 photos 14 messages 28 interactions Gap - VC Funding Conversations

47. Let’s talk blockchain 54 checkins (80 attendees) 10 photos 55 messages 134 interactions

48. StartupWeek Sydney draws attention to the entire startup ecosystem. It facilitates discussion and development through a supportive framework that has been very helpful in pulling together my event.” Eitan Bienstock Investor & StartupMentor Event Organiser for everything IoT conference 2015. “

49. Experience The Event Organiser

50. Event Organisers toolkit Our event registration tool.  Our website CMS platform The priority for StartupWeek Sydney is the event organiser.  We developed processes and tools to streamline the experience for SuWSyd event organisers, and this enabled StartupWeek to scale effectively and efﬁciently. CRM and Project Management tool Our mobile app.

51. Appendix Data analysis of website trafﬁc

52. How people found the website The majority of people located our site We got the majority of referral traffic from twitter and facebook, and the highest amount of return traffic, and longer stays, from referral traffic.

53. Event popularity (sorted by event track) - total website views Unsurprisingly, the Startup Journey track and its events received the most views. 2nd was the FinTech track even though it had only 3 events Health had a low amount of visits considering it had 2 hackathons, 1 large panel and 1 workshop

54. Speciﬁc event popularity (sorted by event track) - averag

55. Event popularity (sorted by event type) - total views

56. speciﬁc event popularity (sorted by event type) - average

Startupweek Sydney 2015 outcomes and achievements report

Startupweek Sydney 2015 outcomes and achievements report

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Startupweek Sydney 2015 outcomes and achievements report