Learn how to craft and deliver a great presentation... and get over the fear of delivering it! Presented by Michelle Villalobos, personal branding strategist & professional speaker.
27. 1.Objectives Setting (10 minutes)
A.Why are you here?
B.What do you hope to have by the end of the day?
C.Where are you stuck?
D.What have you tried?
2.Strategy (1 hour)
A.Business Model
B.Sales Funnel
i. Chez Badeaux as an example
ii. Come up with each of their sales funnels
3.Identify Profitable Target (& How To Reach Them) (30 minutes)
A.Where to find them?
B.Idenitfy organizations
C.Where do they congregate?
D.How can you get in there?
E.What’s their PAIN? What can you teach them?
opening with WHY
is usually the
best way to go -
then get into
WHAT, and finally
HOW (but don’t
give it ALL away!)
...and so on.
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28. 1.WHY
• Position why it’s important
• What do they stand to LOSE vs. what they can GAIN
2.WHAT
• What you’re offering / teaching, the overview -
introduce any “mental shifts” here (i.e., “you’ll have to
change the way you think about talent”)
• Position with respect to VALUE and OUTCOMES not
process
3.HOW
• Teach what you’re going to teach
4.RECAP
• Highlights (VERY QUICKLY)
Easy Breezy Basic Structure
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34. StorySelling for Financial Advisors: HowTop Producers Sell
(Scott West & Mitch Anthony)
“...If you focus on logic,
numbers, reasons and rationale when
you sell, you’re putting half your
[audience’s] brain to sleep...”
[the half that makes decisions]
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69. Your brand is
most readily
conveyed by
what you wear
(& how you
wear it). Make
sure it’s aligned
with your brand
when you are in
public, especially
when you’re
speaking!
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70. By the way...
that doesn’t
mean BORING.
In fact, having
some “flair”
will make you
memorable AND
approachable.
Just make sure
it’s aligned with
who you are
and what your
target needs.
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