20 Ways To Become A
Compelling PUBLIC SPEAKER By Michelle Villalobos 1

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What do you struggle with
most? 3

What do you struggle with
most? Fear AnxietyContent Development Delivery Forgetting stuff Lack of honest feedback 4

Focus on 1 or 2
main issues. Are they EMOTION-based or SKILLS-based? 5

Share
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1. Identify The Outcome You
Seek 7

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Coping With Anxiety & Fear
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Are you focused on a
negative outcome? 10

Learn The Skills & Practice
Them! 11

2. Know Your
Audience
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What’s In It For Me?
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What’s their ?
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How can
you help?
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www.constantcontact.com/
index.jsp?
pn=mivistaconsulting
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3. Plan Content
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Traditional
Outline
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Mindmaps allow the brain to
work non- linearly, which is great for the first stages of planning 21

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getting exposure for corporate brands
using gifts, gimmicks, and giveaways 23

choosing products designing products pricing
products planning & timing the printing process things to watch out for the printing process getting exposure for corporate brands using gifts, gimmicks, and giveaways 24

choosing products designing products pricing
products planning & timing the printing process things to watch out for the printing process getting exposure for corporate brands using gifts, gimmicks, and giveaways internet scams shipping charges rush fees setup charges bait & switch 25

Now, put it in order.
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1.Objectives Setting (10 minutes) A.Why
are you here? B.What do you hope to have by the end of the day? C.Where are you stuck? D.What have you tried? 2.Strategy (1 hour) A.Business Model B.Sales Funnel i. Chez Badeaux as an example ii. Come up with each of their sales funnels 3.Identify Profitable Target (& How To Reach Them) (30 minutes) A.Where to find them? B.Idenitfy organizations C.Where do they congregate? D.How can you get in there? E.What’s their PAIN? What can you teach them? opening with WHY is usually the best way to go - then get into WHAT, and finally HOW (but don’t give it ALL away!) ...and so on. 27

1.WHY • Position why it’s
important • What do they stand to LOSE vs. what they can GAIN 2.WHAT • What you’re offering / teaching, the overview - introduce any “mental shifts” here (i.e., “you’ll have to change the way you think about talent”) • Position with respect to VALUE and OUTCOMES not process 3.HOW • Teach what you’re going to teach 4.RECAP • Highlights (VERY QUICKLY) Easy Breezy Basic Structure 28

4. Understand The Human Brain
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Right
vs.
Left
Brain
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StorySelling for Financial Advisors: HowTop
Producers Sell (Scott West & Mitch Anthony) “...If you focus on logic, numbers, reasons and rationale when you sell, you’re putting half your [audience’s] brain to sleep...” [the half that makes decisions] 34

“Communication is the transfer of
emotion.” – Seth Godin 35

5. Get into your audience’s
“right brain.” 36

Stories, Metaphors, Humor Analogies &
Visuals 37

example: “Survival Of The Fittest,
blah, blah, blah, [long explanation....]” 38

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Google Image Search
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YouTube Search
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6. Interact
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Confucious say... “I hear, I
forget. I see, I remember. I do, I understand.” 46

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Interaction use popular references people
connect with (Star Trek is a personal fave) 49

Interview your audience
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On PowerPoint
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7. Delivery
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1
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Make Eye Contact
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Engage Your Audience
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Passion trumps Perfection
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“Mirror
Neurons”
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Microphones are Good
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8. Look Like A Million
Bucks 3 68

Your brand is most readily
conveyed by what you wear (& how you wear it). Make sure it’s aligned with your brand when you are in public, especially when you’re speaking! 69

By the way... that doesn’t
mean BORING. In fact, having some “flair” will make you memorable AND approachable. Just make sure it’s aligned with who you are and what your target needs. 70

Remember, not everyone needs to
love your brand... 71

Inflection
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Use Your Whole Body
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Practice Gesturing
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try: “um” “you know” “ahhh”
“like” ...pausing ...rhetorical question ...dramatic pause ...drop altogether instead of: Eliminate Verbal Filler 75

only just you know really
in my opinion sort of kind of apparently I’m not an expert, but I may not be qualified, but but maybe I guess 76

There’s an app for that!
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7. Tricks
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Interview your audience
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1. "Without Socrates, we wouldn't
have the Socratic Method, the greatest way of teaching things known to man (apart from juggling chain saws.)" 80

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Practice over the phone first
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Mirror, mirror on the wall,
who’s the best presenter of them all? 85

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Practice. Practice. Practice.
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Exercise
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Public Speaking Intensive Saturday, February
12th, 2011 Need more? 89