Contributing to organizations’ growth by assessing, benchmarking & improving ...
D:\Agsb Subjects\Markma\My 10 Concepts
1. DESIGNING AND MANAGING SERVICES Michelle O. Libuit February 2010 Top 10 Concepts Chelsea C Human Biscuits Dora
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11. 4. Categories of Service Mix Tangible good Tangible good with accompanying service Major service with accompanying minor service Hybrid Service-value offerings. Pure Service
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14. 6. Hollistic Marketing for Services External Marketing Internal Marketing Interactive Marketing Employees Customers Customers remain loyal. Chelsea
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27. DESIGNING AND MANAGING SERVICES Michelle O. Libuit February 2010 Top 10 Concepts Chelsea C Human Biscuits Dora