Social Media - Take Your Marketing Strategy to the Next Level
•Download as PPTX, PDF•
3 likes•642 views
An overview of Social Media from the why, to the what, to... What's next?
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Media - Take Your Marketing Strategy to the Next Level
Similar to Social Media - Take Your Marketing Strategy to the Next Level (20)
Recently uploaded
Recently uploaded (20)
Social Media - Take Your Marketing Strategy to the Next Level
- 1. Social Media: Inbound Marketing Take your marketing to the next level Pinnacle Michelle Hillaert Social Media Consultant http://pinnacleofindiana.com
- 2. Insert video via @equalman, www.socialnomics.net Social Media Revolution 2 (Refresh)
- 3. Why use Social Media? Web Site Television The Natural Progression of Marketing through Media Radio Social Media
- 4. What IS Social Media? Win friends & Influence people. Sound Familiar?
- 5. Benefits - Building Relationships Personal level Transparency Trust – Prefer to do business with someone you know.
- 6. Benefits - Reputation Management Local and National Jakarta Post / J. Adiguna
- 7. Benefits – Idea Generation
- 8. Benefits – Competitor Research
- 9. Networking through Direct Connections Company profile vs. Personal Great tool for HR Job Listings Recommendations – business and personal
- 10. Listening and participating in conversations Microblogging Referrals to valuable info Twitter lists
- 11. User Profiles Personal Groups Built around Organization or Cause Privacy Settings Photo by Hedrok
- 12. FacebookPage Users “Like” your page Grow virally Advertise events Customization Targeted marketing
- 16. FacebookOpenGraph Welcome to the “Social Web”
- 18. Gary VaynerchuckWine Library TV
- 19. Making Social Media A Game!
- 20. Blogging Share your Expertise! Build your reputation Social Media Optimization Give personality to your company Build community through reciprocal Linking
- 21. The Social Media Cycle Blog/Website Organization
- 22. Mommy Blogger– MomAdvice.com @momadvice Starts writing, sharing ‘mom advice.’ Results??? Respected speaker, writer… represents large brands like Kenmore, Glade, Wal-Mart, etc. Blogging makes a Difference!
- 23. Lake Arrowhead “What are we going to do?” Business lacking No money for advertising Turn to social media Experience Social Media Success!
- 24. Tying It All Together “Search engines, Twitter, Foursquare, status updates… help Marketers listen (and respond) to consumers at their point of need.” Six Pixels of Separation http://www.twistimage.com/
- 25. GettingStarted What’s YOUR story? Branding Listen Create goals What kind of presence do you need?
- 26. CreateAccountsand Set Up Profiles You are your own brand. 1. Secure your username 2. Set up accounts 3. Profile branding
- 27. ProfileBranding
- 30. Common Mistakes in Social Media Try to avoid these mistakes: Forgetting 90/10 Rule Be careful what you post Following a ton of people Beware of automation
- 31. Social Media – Ongoing “It’s a process, not an event... Events are easier to manage, pay for and get excited about. Processes build results for the long haul.” Seth Godin Sethgodin.typepad.com December 10, 2009
- 32. Next Steps
- 33. Pinnacle in Social Media http://pinnacleofindiana.com/blog Twitter: @pinnacleindiana LinkedIn: http://www.linkedin.com/companies/pinnacle-group-of-indiana
Editor's Notes
- Have great website, great content… -- what do we do with it? How do you reach your target audience. We’re going to talk about SM and how SM can help you leverage your business online.
- Wow Effect!! - FB is now 400 million - more than pop of US -- third largest country… -- older people signing upHave seen from last Exec brief to now some really big changes in the way SM has affected the web… essentially taking it to a new level from Social Media and Website to the Social Web
- Where are the people at… where can they be reached???Radio – Companies would sponsor radio shows or radio programsTelevision – Companies sponsored television programs, then commercialsWeb Site – The invention of the internet opened a whole new world… people started spending more and more time on internet….Social media – There are over 400 million people on Facebook alone… Go where the people are at…
- Dale CarnegieMarketing focused on building relationships.About sharing valuable information – 90/10Not about going out there and sell, sell, sell… but about providing value to your target audience… they’ll see you as a leader and you’ll build that trustWhat are the benefits of SM?
- One by one corporations removed the personal level of relating to customersTransitive trust – building trust via word of mouth.Insurgence of word of mouth advertising.
- Millions are expressing opinions, Find out what they’re saying, Get involved, Happy customers are the best sales team
- Improve products and services, Get feedback (Good & Bad), Get ideas you may not have thought about, Customers feel they’re heardSuggestion box.- Hopefully now u are thinking about how u can use sm for your company?
- Engage Potential CustomersSee what competition is doing right and wrong, Engage undecided/dissatisfied customersNot only gained a customer, but an advocate for their companyMike has over 5000 followers--------------Now that we’ve talked about benefits… let’s talk about what types of sm are out there
- Chamber Networking EventMake sure you and your employees are on there – builds transparency.Shows off expertise and builds credibilityBetter hire quality – by using LinkedIn, new hires perform better on the job and have higher retention rates.
- Like a cocktail party – Limited to 140 -- communicate and stay connected through the exchange of quick, frequent answers to one simple question: What’s happening? Common uses-- share links, photos, video -- follow hot topics Ask network about job referrals -- Real-time accounts for newsworthy events, crisis, natural disasterWhen an earthquake happens in Haiti, where do you hear about it first?
- Build relationships – facebook termsTalk about stereotype – 350mil ----- some estimate over ½ billion by aug 2010Permissions – not open to everyone – or open to everyoneGroups are meant to foster group discussion around a particular topic area while Pages allow entities such as public figures and organizations to broadcast information to their fans. Only the authorized representative of the entity can run a Page.
- Through apps and custom pages – find good pageBuild Relationships & Reputation Management –useful info, Idea Generation / Product Improvement, Competitor Research, Targeted Marketing, Drive TrafficFacebook gives the company personalityReview STATS of ROOM
- Pizza King and Queen based on how many new friends have become fans
- Quality content; 5.5 million fans -- the content is varied, fun, and interesting. Their updates share videos, blog posts about all aspects of coffee — and not just on the official company blog — including how to grow coffee beans, articles about Starbucks and Starbucks employeesConfident in their own product --- and shows that they trust their customersWhat you say and how you say it matters
- Idea Generation – landing page… customization – sets them apart
- Teamed up – to test their personalized web experienceIntegrate into websiteWord-of-mouthMore personalization
- Youtube #2 search engineProduct demos, service overviewsInstructional videosBe seen as a leader in your industry (expert)Drives traffic
- GameCompetitionEarn BadgesMayor
- TrustShows off expertise of blogger – helps build reputation of your companyLink to other articles on blogs of peers – cannot be expert in everything “We” is better than “me”A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “bloggerWhat unique need are you meeting?You have the expertise… the key is finding a way to get it out there…--- Content – Can use ghost-writer
- Content – By tying it all together, you hit the major audiences in the social media world… it’s just the same content.examples
- 2004
- Lake Arrowhead competes with bigger-budget attractions with the help of social media.The lake grew year-over-year bookings despite losing its advertising budget.
- The best time to get someone to buy something is when they are in need, and they know they are in need, and they are asking for help.
- What is it that sets u apart that gives people that connection.Increased brand awarenessReputation ManagementImproved Search Engine RankingsIncreased Relevant Visitor TrafficImproved Sales for a Particular Product or ServiceWhat type of presence do you need?Company brandingMonitor/ListenCreate goalsPresence
- Choose username; facebook, linkedIn, twitter; Google Maps?
- What do your customers want to hear?Acceptable behavior in sm
- Encourage feedback
- You don’t want to be following more than twice as many people who are following you.I try to follow people who can provide value to me that I can pass down to my followers… Internet is ForeverQuality vs. quantity
- For the average social media marketing campaign – 3 months to see results
- June 10 – 9Strategy – How do I use Social Media to effectively represent my brand?Implementation – How do I effectively set up and customize my profiles?Content – How do I figure out what to post?Tools – What Tools can I use to help make it easier?Maintenance - What’s the best way to keep maintaining my strategy?