This document discusses strategies for online marketing campaigns including using iPads with opt-in boxes for signups, giveaways requiring email opt-ins, and following brands on social media. It recommends using less copy and more visuals, filling in blanks, spell checking, and consistent branding. The strategies also include linking website content in emails, creating blogs for each email segment, dissecting blog content, generating social media posts, and sharing content through the week while encouraging conversation on social platforms. The document concludes by advising to analyze campaign metrics and replicate high performing content while revising underperforming content.