GJIF Social Media and Job Search Presentation
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GJIF Social Media and Job Search Presentation
- 1. Using Social Media for Job Search GJIF Webinar and Learning Event—June 3, 2014 Presented by Michele Martin, The Bamboo Project, Inc.
- 3. Our Agenda Key Points About Social Media How to Use Social Media to: Identify/Research Companies Build Networks Communicate value online Find job leads
- 4. Key Points About Social Media
- 7. Not Just for “Professionals”
- 8. Need a Plan
- 9. Basic Questions What is my geographic radius? Who, within that radius, hires people like me? Which of these organizations would I want to work for? Who do I know who is connected to those companies? Who do I need to know who is connected to those companies? How can I connect to the right people and to current AND future openings?
- 10. 1. Find Information •Job leads •Company info •Industry/occupat ional info
- 11. 2. Build/Maintain Connections And make existing networks “visible.”
- 13. 4. Find Job Leads
- 15. Why Research? Who will hire you? Where do you want to work? Who’s in your network and how might they help? Customized job search tools Interview prep Culture match
- 16. Google Maps Keyword Search maps.google.com
- 19. Company Insights
- 22. Keywords Names of companies Names of key people in organization Industries Key skills/certifications Industry trends
- 23. Other Options Company Career websites Twitter—Find/follow company and hiring managers Facebook Fan Pages
- 24. Networking to a New Job
- 25. Two Main Goals Expand current network—”weak ties” bring leads Nurture and build relationships in existing network— “strong ties” bring recommendations/help
- 26. LinkedIn Is Your Best Friend Focused on professional, not personal Shows how your network is connected into companies Helps you identify people you want/need to connect to within companies Contact management that helps you build professional relationships
- 27. Start Connecting Connect through email contacts Regularly review “People You May Know” on LinkedIn Home Page. Review contacts of new connections—who might you connect with? When you meet people in person, follow-up with a LinkedIn connection Say “yes” more than “no.”
- 28. Building Your Network Reach out to people who viewed your profile. Join and participate in Groups—great way to get to people for connections! Be a good “neighbor”--update your status, share articles, make referrals, give advice. Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections. For 3rd level connections, join groups they belong to and interact via the group
- 29. Interact! Update status with professional info/announcements Review newsfeed and comment/respond to activity. Share links to online resources that are useful to your network/profession. Provide unsolicited recommendations for colleagues and others
- 32. Using InMaps Identify groups of connections to visualize network Identify “Super-Connectors” Are there clusters that are under-represented that you need? How can you add more connections in those clusters?
- 34. Contact Management Plan Daily—check contacts and reach out Weekly: Add new contacts and make personalized connection Write a recommendation Do something “extra” for someone in your network Connect two people who are not connected
- 36. LinkedIn Company Search Working a Job Opening
- 37. Network to a Specific Company Search for Company On Company Page “How You’re Connected” Click “See All” 1st level connections are direct 2nd level—view “Shared Connections” then ask for an introduction from your 1st level connection to your target contact
- 39. Other Ideas View the profile of your target connection for specific information to include in a “request to connect” Look for Groups they belong to that you can join. When selecting potential networking contacts, focus on relevant job title and/or number of connections.
- 40. Status updates Work you want Companies you want to connect with Fan Company Pages/Interact
- 42. Recruiters Use Social Media to: Source qualified applicants Screen applicants from other sources
- 50. Social Media and Online Brand LinkedIn Facebook Online Portfolio (Wiki)
- 51. LinkedIn Profile Complete the entire profile! Upload a professional photo Have a great headline and summary Highlight accomplishments, not responsibilities Set Profile to “Public” Link to other online tools (Twitter, Slideshare, etc.) Re-order items to maximize impact
- 52. LinkedIn Headline Personal brand statement—how do you provide value to your target audience? Opportunity to summarize most important qualities. Must be: Concise Interesting Targeted toward your audience’s needs
- 53. Writing The Headline What are the most pressing questions/problems on your target market’s mind? What are their greatest needs? How do you solve those issues/concerns/problems? What are most critical keywords?
- 54. The LinkedIn Summary 2,000 word opportunity to communicate about your most important qualifications and how you will meet your target employer’s needs. What makes you unique? How will you add value? Why should I hire you?
- 55. Writing Your Summary Write in 1st person—”I am. . .” Tell stories Highlight accomplishments, unique features, qualifies, characteristics. Use most important keywords Use heads/subheads to break it up Include your contact info
- 56. LinkedIn Skills
- 58. Requesting a Recommendation Select carefully Send personalized request Provide some guidance on what they should highlight for your job search Try GIVING one first!
- 59. Endorsements
- 60. Projects
- 61. Adding Projects Include URL to online info on project (Wiki Portfolio) Team members Description Can re-order projects
- 63. LinkedIn Posts
- 64. 1. Clean up “digital dirt” 2. Project positive image
- 65. Facebook Posting Remove all photos that are not “professional” Untag yourself in photos that are unprofessional. Review timeline and delete posts/comments that reflect poorly in job search Review Fan Pages you’ve “liked” and “unlike” inappropriate pages Review apps/games
- 66. Facebook Privacy You have to choose privacy If you need to go on “Lock Down” Settings at “Friends” or “Only Me” (through “custom” in settings page) for posting Limit audiences for past posts Disable public search Disable searches by email address
- 67. Positive Strategies Use status updates to connect, let people know about job search, comment on professional issues. Revise profile to emphasize professional/ educational accomplishments Share links/resources Choose friends wisely Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
- 68. Wiki Portfolio
- 69. Wikispaces.com Can upload documents and images Can embed PowerPoint, video Use to share: Introductory video Work samples Certificates Recommendations
- 71. Jobs in Your LinkedIn Network
- 72. LinkedIn Job Postings Search
- 74. Jobs in Groups
- 75. Finding Leads on Facebook Company Fan Pages Job Board Pages Facebook Applications Networking with friends BEWARE—You’re mixing personal/professional on Facebook!
- 76. Twitter Job Search Company accounts Recruiter accounts Job Boards Key Decision-makers
- 78. Tweetmyjobs.com
- 79. #hashtags
- 80. More Information/Resources http://bambooprojectinc.wikispaces.com/ www.michelemmartin.com/wfdsm michelemmartin@gmail.com