Rapid product design in the
wild Agile 2013, Nashville Michele Ide-Smith @micheleidesmith

About me • User Experience
Designer, Sketchnoter, co- organiser of the Cambridge Usability Group • Previously a…<Developer, Project Manager, Information Architect, Head of Interactive, Web Strategy Manager> working in <digital agency, local government, software company> • Agile since 2008 @micheleidesmith

Red Gate makes database and
.NET tooling

“To make excellent products that
truly understand our users’ contexts, we must look further, and investigate context first-hand” Cennydd Bowles

agilemanifesto.org

What makes you visit an
exhibition stand at a conference?

agilemanifesto.org

“By the time the product
is “Marketing that itself ready, it will already have improves peoples lives.” established customers.” Bob Gilbreath Eric Ries

“We wanted to make sure
we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.” Nordstrom Innovation Lab: Sunglasses iPad App

“if you’ve struggled to figure
out how UX design can work in an Agile environment, Lean UX can help.” Jeff Gothelf, author of Lean UX Some principles: • Continuous discovery • Shared understanding • GOOB (Get Out Of the Building) • Externalising your work

Hypothesis: Oracle Developers & DBAs
need a better way to source control their database schemas >70% interest – develop a tool a.s.a.p.

Let’s watch a short video
about the case study

9 (mini) sprints, 3 days,
1 prototype

Making our processes transparent

25 feedback sessions with users

Easy to get feedback and
quick to changeLo-fi prototypes are quick and easy to change before you commit to code

Helped build personas and a
talking point!People returned to see the feedback we had gathered throughout the conference

The Empathy Map helped us
understand customer needs

Creating an ‘affinity map’ helped
to quickly analyse feedback about features

Sketching out processes and environments
identified real-world scenarios and pain points

It’s all about communication…

…and collaboration

Feedback went directly into the
HTML/CSS prototype, using Twitter Bootstrap

Keep the conversation going

Surveys to test hypotheses

Interviews and remote usability testing
on prototype

Releasing functionality early and getting
feedback

“The live lab was a
wonderful idea. I enjoyed participating in it and can't wait to see the finished product. Let me know if you need a beta tester.” Christoph Ruepprich, Oracle Developer

• Introducing the Live Design
Lab Planner • Split into groups • Choose a scenario • Fill out the Live Design Lab Planner • Feedback to the group Now it’s your turn to plan a live design lab!

Live Design Lab Planner Hypothesis
Lab location Data collection & analysis Team roles We believe that [building this product/feature] [for these people] will achieve [this outcome]* Where will you reach your customers? E.g. in store, trade show, public place Who will be running the live design lab? What are their roles? How will you record observations? How will you analyse data on the fly? How will you set up the lab? What equipment and materials will you need to take with you? Lab equipment A tool to help plan and run rapid product design in the wild Measure of success We will know we are successful when we see [this signal from the market]* Created by: Michele Ide-Smith | @micheleidesmith | www.ide-smith.co.uk Project name: How will you attract customers? Promotion Business or design problem What problem are you aiming to solve? Date created: This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/. * Thanks to Jeff Gothelf and Josh Seiden, authors of www.leanuxbook.com, for this template. Toolbox What methods will you use to get customer feedback? E.g. paper prototype, survey, wizard-of-oz, bodystorming What are the risks and how can you avoid them? Do you have backup plan? Risks

Questions? Michele Ide-Smith User Experience
Specialist Red Gate Software e: michele.ide-smith@red-gate.com @micheleidesmith b: ux.red-gate.com www.ide-smith.co.uk @micheleidesmith

Thank you for listening More
information: red-gate.com/source-control-for-oracle ux.red-gate.com/blog References: Designing With Context: http://www.cennydd.co.uk/2013/designing-with-context Lean Startup: http://theleanstartup.com Nordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHY The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book Lean UX Book: http://www.leanuxbook.com Affinity Map: http://www.gogamestorm.com/?p=337 Empathy Map: http://www.gogamestorm.com/?p=42

Image Credits Desert: Kevin.Cochran http://www.flickr.com/photos/kevincochran/4276052636
Software Developers working at Magenic in San Francisco: Wonderlane http://www.flickr.com/photos/wonderlane/2907868429 Quadrupedal ipad stand: http://www.flickr.com/photos/tim_d/4857399165/ Nordstrom building: Prayitno http://www.flickr.com/photos/34128007@N04/5279860498 Test tubes: Paigggeyy http://www.flickr.com/photos/paigggeyy/5533236567