1.
Rapid product design in the wild
Michele Ide-Smith

2.
agilemanifesto.org

3.
What makes you visit an exhibition stand
at a conference?

4.
agilemanifesto.org

5.
Inspiration
“By the time the product is “Marketing that itself
ready, it will already have improves peoples lives.”
established customers.” Bob Gilbreath
Eric Ries

6.
“We wanted to make sure we were getting customer
feedback as we worked so that we were never working
on anything that wasn’t valued by the customer.”
Nordstrom Innovation Lab: Sunglasses iPad App

7.
Hypothesis:
Oracle Developers & Database Administrators need a
better way to source control their database schemas
>70% interest – develop a tool a.s.a.p.

8.
9 (mini) sprints, 3 days, 1 prototype

9.
Making our processes transparent

10.
25 feedback sessions with users

11.
Paper prototyping
Lo-fi prototypes are feedback and easytoto change
Easy to get quick and quick change
before you commit to code

12.
People returned to see personas and a talking point!
Helped build the feedback we had
gathered throughout the conference

13.
The Empathy Map helped us understand
customer needs

14.
Creating an ‘affinity map’ helped to quickly
analyse feedback about features

15.
Sketching out processes and environments
identified real-world scenarios and pain points

16.
It’s all about communication…

17.
…and collaboration

18.
Feedback went directly into the HTML/CSS
prototype, using Twitter Bootstrap

19.
How have we kept the conversation going?

20.
Surveys to test hypotheses

21.
Releasing functionality early and getting feedback

22.
Interviews and remote usability testing on prototype

23.
Testing the prototype
“The live lab was a wonderful idea. I enjoyed
participating in it and can't wait to see the finished
product. Let me know if you need a beta tester.”
Christoph Ruepprich, Oracle Developer

24.
Michele Ide-Smith
User Experience Specialist
Red Gate
e: michele.ide-smith@red-gate.com
@micheleidesmith
b: ux.red-gate.com
www.ide-smith.co.uk
Questions?

25.
Thank you for listening
More information:
Case Study: ux.red-gate.com/running-a-live-lab-at-a-tradeshow
Live Blog: allthingsoracle.com/red-gate-live-lab-source-control-for-oracle
Live Lab video: http://play.buto.tv/9wQYs
References:
Lean Startup: http://theleanstartup.com
Nordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHY
The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/
Affinity Map: http://www.gogamestorm.com/?p=337
Empathy Map: http://www.gogamestorm.com/?p=42

26.
Image Credits
Desert: Kevin.Cochran
http://www.flickr.com/photos/kevincochran/4276052636
Nordstrom building: Prayitno
http://www.flickr.com/photos/34128007@N04/5279860498
Test tubes: Paigggeyy
http://www.flickr.com/photos/paigggeyy/5533236567