Social Media Management vs. Social Marketing.
Read how to not just manage social but how to become a super heroes in doing Social Marketing, measure ROI and be able to scale up cost effectively.
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Social Marketing at Scale
1. TrafficEngagement Branding Fans
42.45 %
490
51,263,171
Fans
Engagement
Activities
Reach
Clicks
Impressions
Branding
Customer Service
Holidays
Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS
150k
28/02 02/03 04/03 06/03
100k
50k
61.81%
Total Daily Reach
44.54%
1301
16.68%
0k
Total Paid Organ
Traffic
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP
CAMPAIGN
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE
VOTE 2 VOTE 2 VOTE
10 %
12 %
72 %
5 %
I would like to hear more about – where can I find info?
Chloe Brown
30 Apr 11:23 · 3
YouTube Comment
I can't see the benefit of this product based on this video :(
Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstuff
Jacob Smith
28 Apr 17:24 · 10
AssignArchive
PHOTO CONTEST
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
TrafficEngagement Branding Fans
Fans
Engagement
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
Branding
Customer Service
Holidays
Traffic
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
CAMPAIGN
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
E-mail
BROWSE
Submit
TARGET
13 No max
10 %
12 %
72 %
5 %
30%
lower cost per like
2x
higher fan penetration
5x
higher content virality
www.komfo.com
Social
media
marketing
at scale
30 Apr 13:44 · Like ·
COMPOSE NEW Facebook preview
Twitter preview
Google+ preview
HARE
Target
Hello World!
Schedule
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a p
Hello World!
Here’s a post to multip
Hello World! Here’s a p
Your brand
Your brand
Scheduled for: Friday 22–0
Your brand
Everyone SCHEDULE
Status Photo Link
Compose Scheduled (0) Published (6)
Scheduled for: Friday 22–0
Scheduled for: Friday 22–0
3 days
Facebook thread
We have just lanched a
Your brand
Facebook Comment
Thanks! Looking forward to try it out :)
Peter Jackson
30 Apr 13:47 · 2
AssignArchive
I like what I see
Allan Gore
30 Apr 13:47 · Li
Twitter Mention
Cool launch! #yourbrand #launch
Daniel Williams
30 Apr 11:24 · 5
AssignArchive
G+ Comment
Chloe Brown
AssignArchive
I can't wait to g
Peter Jackson
30 Apr 13:49 · Li
PHOTO CONTEST
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Traffic Fans
51,263,171 € 8,196,880
Male Female
x
COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
04/03 06/03 08/03 10/03 12/03
61.81%
Total Daily Reach Value
1301
16.68%
60 min
13.08% faster
16.42%
Total Paid Organic Viral
165871141
FACEBOOK APP LIBRARY
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
E-mail
BROWSE
Submit
ax
10 %
12 %
72 %
5 %
30%
lower cost per like
2x
higher fan penetration
5x
higher content virality
olstuff
30 Apr 13:44 · Like · 61 · 4 · 14
COMPOSE NEW Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brand
Everyone SCHEDULE
Status Photo Link
Compose Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
3 days
Facebook thread
We have just lanched a new product. Check it out at yourbrand.com
Your brand
Facebook Comment
Thanks! Looking forward to try it out :)
Peter Jackson
Hi Peter, you can order the product at prices.com
Your brand
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)
Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch
Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 · 2
G+ Comment
I would like to hear more about – where can I find info?
Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :(
Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!
Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :)
Peter Jackson
2. • Headquartered in Copenhagen, Denmark but present globally.
• Owned by the four founders and the global software company Sitecore.
• Powerful team of 50+ social media marketing specialists ready to guide you to success.
• 100+ strong partnerships with leading social networks, agencies and software providers.
• 300+ enterprise clients and market leader in the Nordics.
WE ARE ALL
ABOUT SOCIAL
MEDIA MARKETING
AT SCALE
Proven success with companies across a variety of industries.
3. KOMFO’S
SOCIAL MEDIA
MARKETING
SUITE
Our Social Media Marketing Suite helps you understand how social me-
dia impacts your bottom line and will help you implement cost effective
and automated social media marketing.
Social Media Analytics
Facebook Ad Manager
Social Media Monitor
Social Media Publisher
Facebook App Library
4. 42.45 %
490
51,263,171 € 8,196,880
Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
44.54%
1301
16.68%
60 min
13.08% faster
16.42%
0k
Total Paid Organic Viral
165871141
PHOTO CONTEST
Upload Photo
VOTE 2 VOTE 2 VOTE 2
Fans
Engagement
Traffic
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
BROWSE
”Komfo’s Analytics gives us a great understanding of the value we
are creating in Social Media – a necessary tool when reporting re-
sults back to top management”
Bo Kristiansen, University of Southern Denmark
Ultimately, the question on everyone’s lips is: What’s the impact of
social media on our bottom line? Understand the influence of an
individual post, or take a step back and see larger trends. Track con-
versions, view demographics data and see summaries of your social
media channels performance.
Komfo is Nordic market leader
with 300+ enterprise clients:
SOCIAL MEDIA
ANALYTICS
Read more about
Komfo Analytics at
www.komfo.com/
products/analytics
5. PHOTO CONTEST
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Fans
Engagement
Branding
Customer Service
Holidays
Traffic
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
E-mail
BROWSE
Submit
TrafficEngagement Branding Fans
Activities
Reach
Clicks
Countries
Age restrictions
Gender Both Male Female
13 No max
Denmark
Impressions
CAMPAIGN
TARGET
13 No max
10 %
12 %
72 %
5 %
30%
lower cost per like
2x
higher fan penetration
5x
higher content virality
”Komfo Ad Manager increased our traffic from Facebook with 80 %
and our net earnings with 8 %. By far the most effective tool that we
have tried”
Casper Vestereng, Just Eat
FACEBOOK
AD MANAGER
Find the right social audience for your brand at the right cost for
your wallet. Our Ad Manager is automated, so you don’t have to
spend your resources figuring out what combination of creative,
copy and audience will lead to optimal results.
Komfo is Nordic market leader
with 100+ strong partners
Read more about
Komfo Ad Manager at
www.komfo.com/
products/admanager
6. 30 Apr 13:44 · Like · 61 · 4 · 14
Facebook thread
We have just lanched a new product. Check it out at yourbrand.com
Your brand
Facebook Comment
Thanks! Looking forward to try it out :)
Peter Jackson
Hi Peter, you can order the product at prices.com
Your brand
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)
Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch
Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info?
Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :(
Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstuff
Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!
Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :)
Peter Jackson
COMPOSE NEW Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Hello World! Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Your brand
Everyone SCHEDULE
Status Photo Link
Compose Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
Scheduled for: Friday 22–03–2013 – 09:20
3 days
”We use Komfo to keep track of our customer enquiries, and to sort,
prioritise and distribute them to the employees who are to reply to
them. We find that it runs really well and this enables us to provide
efficient, attentive and competent customer service”
Ulf C. Bach-Vedel, TDC
SOCIAL MEDIA
MONITOR
Listen to the buzz about your brand in social media with our listen-
ing tools and receive Storm Alerts by SMS and e-mail if a user storm
is brewing. Respond timely to your community across multiple social
networks and route messages internally in the organisation.
Read more about
Komfo Monitor at
www.komfo.com/
products/monitor
7. 30 Apr 13:44 · Like · 61 · 4 · 14
Facebook thread
We have just lanched a new product. Check it out at yourbrand.com
Your brand
Facebook Comment
Thanks! Looking forward to try it out :)
Peter Jackson
Hi Peter, you can order the product at prices.com
Your brand
30 Apr 13:47 · 2
AssignArchive
I like what I see! :)
Allan Gore
30 Apr 13:47 · Like · 2 · Reply
Twitter Mention
Cool launch! #yourbrand #launch
Daniel Williams
30 Apr 11:24 · 5
AssignArchive
30 Apr 14:03 · 0
30 Apr 21:35 ·
Write your comment here
2
G+ Comment
I would like to hear more about – where can I find info?
Chloe Brown
30 Apr 11:23 · 3
AssignArchive
YouTube Comment
I can't see the benefit of this product based on this video :(
Elisabeth Johnson
30 Apr 1:21 · 1
AssignArchive
Instagram Comment
That looks so cool! #yourbrand #coolstuff
Jacob Smith
28 Apr 17:24 · 10
AssignArchive
Assign threadArchive thread
I can't wait to get my hands on that!
Peter Jackson
30 Apr 13:49 · Like · 2 · Reply
Thanks! Looking forward to try it out :)
Peter Jackson
COMPOSE NEW Facebook preview
Twitter preview
Google+ preview
SHARE
Target
Hello World!
Schedule
Here’s a post to multiple channels.
Schedule this post for:
Ads Boost
22-03-2013 09 20
Hello World! Here’s a post to multiple channels.
Hello World!
Here’s a post to multiple channels.
Your brand
Your brand
Scheduled for: Friday 22–03–2013 – 09:20
Everyone SCHEDULE
Status Photo Link
Compose Scheduled (0) Published (6)
Scheduled for: Friday 22–03–2013 – 09:20
3 days
Komfo is Nordic market leader
with 300+ enterprise clients
SOCIAL MEDIA
PUBLISHER
Create, schedule and route messages across Facebook, Twitter,
YouTube, Google+ and Instagram from one easy-to-use interface.
Publish content to fans by language, country, or more advanced
targeted mechanisms.
“Komfo’s tool for communication in social media has been a neces-
sary and trusted help for us in times of massive user attentiont”
Thomas Heilskov, Danske Bank
Read more about
Komfo Publisher at
www.komfo.com/
products/publisher
8. 42.45 %
490
51,263,171 € 8,196,880
Fan Penetration
CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/03 04/03 06/03 08/03 10/03 12/03
100k
50k
61.81%
Total Daily Reach Value
44.54%
1301
16.68%
60 min
13.08% faster
16.42%
0k
Total Paid Organic Viral
165871141
PHOTO CONTEST
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Fans
Engagement
Branding
Customer Service
Holidays
Traffic
Recruit Talents
Email Permission
RSS Feed
Fan Store
Upcoming Events
Fan Coupons
Store Locator
Eventbrite
Product Review
FACEBOOK APP LIBRARY
PHOTO CONTEST
Examples
Upload Photo
VOTE 2 VOTE 2 VOTE 2
VOTE 2 VOTE 2 VOTE 2
Add a photo description
YOUR PHOTO HERE
Name
E-mail
BROWSE
Submit
TrafficEngagement Branding Fans
Activities
Reach
Clicks
Countries
Denmark
Impressions
CAMPAIGN
TARGET
10 %
12 %
72 %
5 %
30%
lower cost per like
2x
higher fan penetration
5x
”Komfo App Library has contributed to the rapid community growth
we have seen on Facebook by enabling us to run engaging
competitions as an example”
Anders Lunde, JYSK
FACEBOOK
APP LIBRARY
Give your audience a reason to spend time with your brand on
social networks. Create engaging content and competitions that
people will want to share with their friends. Choose from a library of
mobile friendly templates for an option that is well documented and
quick or customise an app of your own.
Read more about
Komfo App Library at
www.komfo.com/
products/applibrary
9. Komfo Academy is conducted in collaboration with carefully selected Komfo Partners
Our Customer Relations Team is here to ensure that our
partners and customers get the most successful out-
comes from working with Komfo, from product support
and training, and from technical consulting and business
optimisation services.
KOMFO
GUIDES YOU
TO SUCCESS
Get smarter with Komfo Academy
Komfo Academy is a free service for all Komfo clients. Komfo Academy is conducted online over
4 webinars with the following focus areas:
Social
Strategy
Focus on the compa-
ny’s strategic approach
to social media
Community
Management
How to develop and
maintain an active
community
Content
Planning
The creation of a
content plan and a
publishing strategy
Facebook
Ads
How to amplify the
right content in real
time
Social
Analytics
How to track
engagement trends
and business metrics
Satisfaction
with our support
is 96,7 %
(Zendesk industry
benchmark is 88 %)
10. Pricing that scales with your business. Choose a basic package or contact us for a solution
tailored to your requirements.
PRICING PLANS
pro
• Full Product Suite
• Standard Value Analytics
• Komfo Academy
• One or few Social Media Channels
• One Team
• One Market
• Standard limitations on Ad Spend
• Standard Support
Enterprise
• Full Product Suite
• Advanced Value Analytics
• Komfo Academy
• Multiple Social Media Channels
• Multiple Teams
• Multiple Markets
• Extended limitations on Ad Spend
• Extended Support & Guidance
Want a quote?
Contact us and a member of our friendly
sales team will schedule a time to chat spe-
cifics about your needs.
Have questions?
Give us a call and a friendly Komfonian will
answer any questions you have.
+45 5370 0922
www.komfo.com
11. Bo Kristiansen,
University of Southern Denmark
“Komfo increased
our revenue from
Facebook with 18 %.
By far the most effective
tool we have tried.”
“Komfo gives us a
great understanding of
the value we are creating in
Social Media – a necessary
tool when reporting results
back to top management.”
Navn Efternavn, Just Eat
“Komfo offers
extremely fast and
competent support.
Highly recommended!”
David Engstrom, Telia