Presentation on Social Media As Literacy - including redesigning school culture, learning, communication, professional learning, school narratives and more.

1. Social Media
Redesign School Culture & Learning

2. twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
facebook: facebook.com/michael.w.niehoff
website: michaelniehoff.com
Michael W. Niehoff
Systems & Leadership Coach, FCOE
Former Principal Minarets HS
Google Certified Teacher
Past CUE/CVCUE Site Leader of the Year
Past Region IX ACSA Secondary Principal of the Year

3. follow me:
@mwniehoff
and I’ll
follow you

4. How could Social Media enhance your
school community and learning culture?
TODAY’S LEARNING THEMES/GOALS:
How can you enhance your leadership and
professional growth through social media?
How can you model Digital Citizenship
& Professionalism model for
your staff & students?
How can Social Media be a
transformational tool for you, your
staff, your students and your school?

5. Social Media
The New Literacy

6. c
o
n
t
e
s
t
#casc

7. c
o
n
t
e
s
t
#casc

8. • As education leaders, can we
afford to dismiss, ignore and/or
not participate? Why orWhy not?
Question?
#casc

9. Higher Education
27 percent of respondents
said they had Googled
prospective students, and
26 percent had looked up
applicants on Facebook.

10. 35 percent said they
found something that
negatively impacted an
applicant's chances of
acceptance.
Higher Education

11. 37 percent of employers
said they used social media
to screen applicants, and
over 65 percent checked
out applicants' Facebook
profiles.
Professional World

12. According to a recent
study, 1 in 10 job seekers
h a v e l o s t a j o b
opportunity because of
their social media profile.
Professional World

13. In the U.S. alone, the total
was 8 percent among
those 16 to 24 years old
and 5 percent for those
25 to 34 years old.
Professional World

14. • So is Social Media A Literacy? If
so, why? If not, why?
Question?
#casc

16. training?

19. –Electronic Communications: Adapting
presentation materials for web -based,
videoconference, and teleconference formats;
tailoring the agenda and content for a
geographically diverse audience; using social
media effectively.

20. training?

21. ONE’S
PLN

23. YOUR
PERSONAL
BRAND

24. ART
MUSIC
PHOTOGRAPHY
PERFORMANCE
WRITING
BUSINESS
PUBLISHING

25. #casc

30. Your Students’
STORY
Your Staff’s
STORY
Your School’s
STORY

31. News Feed Right?

32. Event Promotion

33. Curriculum..
live feeds from the classroom

34. Opportunities

35. Student Recognition

36. Awards....

37. Your LivingYearbook

38. Staff Recognition

39. Motivational, Inspirational

40. Professional Issues

41. Sharing Student Work

42. Sharing Staff Work

43. Social Emotional Health

44. Cultural/Diversity Ed.

45. Field Trips, Real World

46. Alumni Connections

47. bonus item
from your
phone #casc

48. INSTRUCTIONAL
USES

54. should you be
friends with and/or
connected with
students on
social media?
#casc

55. Lessons...
• For example... Create a
hashtag ...
• #FrenchRevolution
• Takes users straight to
“your own space” on
Twitter..this is like having
an on-line class
• Instantly becomes an on-
line threaded discussion
that outlasts the shelf life
of that class that day

56. Surveys and Opinions
without talking to you
• Instant results by favorites and retweets to
your lessons, events and projects

57. Relationships w/students
• 140 characters
does not seem
like a great deal
until you see
them in their
own twitter
world.
• Reciprocity
• Accountability
• What is really
important

58. THE FOLLOWING...
• Those who follow
• Those who have followers
• Why?

59. #caedchat
(Sundays @ 8:00 p.m.)

61. Social Media Recogntion

62. what if select
students had
admin. rights to
your school’s
social media?
#casc

63. Your Students’
STORY
Your Staff’s
STORY
Your School’s
STORY

64. Is your role to LEAD CHANGE
or MANAGE CHANGE?
#casc

65. twitter: @mwniehoff
e-mail: mwniehoff@gmail.com
cell: (559) 287-4078
blog: changingislearning.blogspot.com
website: michaelniehoff.com
Social Media
A New Literacy
These slides
@ slideshare.net

66. Your School Site’s Facebook?
Your School Site’s Twitter