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How to communicate the value of social internally within an organisation?

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How to communicate the value of social internally within an organisation?

  1. 1. Social Media Week How to communicate the value of social internally within an organisation London, 25/09/12 Ivan Fernandes, MediaCom Worldwide
  2. 2. Concept of marketing has shifted
  3. 3. Personal
  4. 4. Interaction
  5. 5. Engagement
  6. 6. Influence
  7. 7. Co-creation
  8. 8. The online marketing landscape is changing quickly and dramatically – deeper marriage of Social Media and Marketing, importance of influencers and heightened focus on consumer engagement.
  9. 9. Why change?
  10. 10. Social media holds unprecedented potential for brands to get closer to customers.
  11. 11. Brands need to invest to understand how to break through the noise and offer current and potential customers a reason to reach out to them via social media.
  12. 12. Successfully exploit the potential of social media, brands need to design social media experiences that deliver tangible value in return for interaction, engagement and advocacy.
  13. 13. Technology is changing rapidly and constantly…we are seeing new game changing marketing strategies coming from brilliant brands.
  14. 14. Social Brands
  15. 15. Challenge Rethink Social Media potential to enhance brand communications, interactions, engagement and empower customer base.
  16. 16. Choice Social media is redefining the way brands interact with their customers and brands need to provide with social media expertise, cutting edge social media strategies and solutions that can transform their business.
  17. 17. Clarity The best brands surpass competitors in part by embracing these new technology opportunities and forging strategic digital alliances to further connect with their target audience.
  18. 18. Commit Forward looking brands are taking advantage of the spike in social media to change the way customers relate to their business and to look for new revenue streams and ways to drive deeper customer relationships.
  19. 19. Your Business Social Media Strategy Challenge Commit Choice Clarity Agency Connection Creative Branding Collaboration Specialists Knowledge Training Guidance Marketing Customer Service NPD HR Sales Digital Analytics Social Marketing Digital Marketing Personalisation Keep a pulse on the Deliver the right offer, to the Make data-driven decisions Build efficiencies in search conversations and connect right customer, at the right across your Social Media and display marketing social media to business moment. efforts. through automation. results.
  20. 20. Social media is an effective and cost-efficient way to reach digital audience 1 Increase exposure 2 Increase traffic 3 Provide marketplace insight 4 Generate leads 5 Develop loyal fans 6 Improve search rankings 7 Grow business partnerships
  21. 21. As brands expand their focus from being relevant to consumers to being relevant at scale, they must consider the role that social media plays to drive positive interactions and engagement.
  22. 22. Final thoughts
  23. 23. Interactive new media offer new opportunities for brands to interact with consumers. Considering the importance of these interactions, communications taking place within this new digital space can have an important effect on overall brand efforts.
  24. 24. Thank You Contact: Ivan Fernandes, MediaCom Worldwide Global Director, Social Media Technology Ivan.fernandes@mediacom.com Twitter : @ivan2012 Twitter : @MediacomSMM LinkedIn : http://uk.linkedin.com/pub/ivan-fernandes/2/a7/833 Thought Leadership Series: http://www.mediacom.com/en/news--insights/reports/social-media-technology-thought- leadership.aspx

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