1. Executing a Winning
Entrepreneurial
Strategy:
Dr. Michael R. Burcham
10 Things To
e. michael@michaelburcham.com
Remember! w. www.michaelburcham.com
t. www.twitter.com/michaelrburcham
f. www.facebook.com/michael.r.burcham
l. www.linkedin/in/michaelburcham

2. 1 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
Failure is not a Rite of Passage
Learn from your successes not your failures.
This is how nature works – evolution doesn’t linger
on past failures, it’s always building on what works

3. 2 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
Make a Dent in the Universe
Make a difference and be part of something
that’s important.
If you are going to do something – do something
that matters.
(Shake things up.....in your industry)

4. 3 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
Scratch Your Own Itch
Make something that you want to use – when you
solve your own problem you know exactly what
the right answer is.
Plus you’ll know the problem and the value of the
solution immediately

5. 4 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
Start Making Something
What you DO is what matters.
Not what you think or say or plan – and certainly not
how you “feel”.
Ideas are cheap and plentiful.
The real test is how well you execute what you do.

6. 5 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
No Time is No Excuse
There’s always enough time if you spend it right.
If you constantly fear about timing things perfectly.
They will never happen.
It is your responsibility to make your dreams come
true.

7. 6 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
Draw a Line in the Sand
When you don’t know what you
believe, everything becomes an argument.
Everything is debatable.
But when you stand for something – decisions are
obvious.
Great Businesses and Great Leaders have a point
of view and a backbone!

8. 7 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
You Need Less than You Think
Great companies start in garages all the time.
Yours can too!
(In today’s service economy, you don’t need that much
infrastructure)

9. 8 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
½ Products vs. ½ Assed Product
Cut your ambition in half – you are better off with a kick-
ass half than half-ass whole.
Lots of things gets better by getting smaller.

10. 9 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
Quick Wins
Momentum fuels motivation – get in the habit of
accomplishing small victories.
The longer something takes, the less likely you
are going to finish it.

11. 10 Michael’s “Top 10” Thoughts
For Executing a Winning Strategy
Care About Execution
• Can we execute this idea?
• How fast? When can we start work?
• Which team member will do it?
• What metrics to track progress?
• What will we push back to work on this?