What Rock Stars Know About Online Promotions That You Don’t... But Need To! Keynote presentation given to Webforum 2012 in Oslo, Norway. Discusses some of the 11 Lessons I Learned While Working With KISS. Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS

1. Michael Brandvold Marketing Presents:
Lessons From Rock Stars
What Rock Stars Know About Online Promotions That You
Don’t... But Need To!
a presentation for Webforum 2012
@michaelsb
Hashtag #wf12
Michael Brandvold www.MichaelBrandvold.com 1

2. Michael Brandvold Marketing Presents:
Social Media Always Existed
• Then: Backstage meet and greet
• Record store appearance
• Small numbers, limited contact, VIP only
• Now: Everyday contact
• All levels of fans
• Large numbers
Michael Brandvold www.MichaelBrandvold.com 2

3. Michael Brandvold Marketing Presents:
What Does Social Media
Friendship Mean?
The dotcom bubble burst because everyone thought
eyeballs to a website were all that mattered. Eyeballs,
Likes, Followers mean nothing if they don’t convert.
Facebook and Twitter Mean Nothing if You Do Nothing to
Convert Those Fans
Traffic • Email Address • Purchase
Share • Like • Tweet • Retweet
Michael Brandvold www.MichaelBrandvold.com 3

4. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
The Secret to
Success is to
Offend the
Greatest
Number of
People
Quote by George Bernard Shaw, repeated by Gene Simmons.
Michael Brandvold www.MichaelBrandvold.com 4

5. Michael Brandvold Marketing Presents:
Reality Show
• Understand your limit
• Go right to your limit
• Show it all, talk about it all
• Let your Ego go
Michael Brandvold www.MichaelBrandvold.com 5

6. Michael Brandvold Marketing Presents:
Passion
• Post with Passion
• Don’t post with Anger
• Never impersonate
Michael Brandvold www.MichaelBrandvold.com 6

7. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
It’s All
Branding
Michael Brandvold www.MichaelBrandvold.com 7

8. Michael Brandvold Marketing Presents:
Your Brand?
• Everything you post
• Every comment you leave
• Every photo you take
• What your fans think you are
• Every action paints a picture of your brand
Michael Brandvold www.MichaelBrandvold.com 8

9. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Not Everything You Do
Will Succeed
Michael Brandvold www.MichaelBrandvold.com 9

10. Michael Brandvold Marketing Presents:
Content Plan
• Keep trying
• Keep reviewing
• Never stop
• Identity content that clicks
Michael Brandvold www.MichaelBrandvold.com 10

11. Michael Brandvold Marketing Presents:
Photos and Video
• A picture says a thousand words
• Gold to Facebook EdgeRank
• Pinterest.com
• But videos say more
• Terms of Service
Michael Brandvold www.MichaelBrandvold.com 11

12. Michael Brandvold Marketing Presents:
Go Mobile
• Website is mobile ready
• Content of the moment is gold
• Instagram, Viddy, Hootsuite
Michael Brandvold www.MichaelBrandvold.com 12

13. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
They Aren’t Afraid to
Change Their Minds
Michael Brandvold www.MichaelBrandvold.com 13

14. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
If You
Don’t Ask
For It,
You Won’t
Get It
Michael Brandvold www.MichaelBrandvold.com 14

15. Michael Brandvold Marketing Presents:
How Often?
• Facebook - 3 to 4 per day, average life of a
post is 3 hours. Only 14% will see the post.
• Twitter - 8 to 10 per day
Michael Brandvold www.MichaelBrandvold.com 15

16. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Listen To Your Fans, You
Work For Them
Michael Brandvold www.MichaelBrandvold.com 16

17. Michael Brandvold Marketing Presents:
Recognition
• Fans want to be recognized.
• Fan generated content.
• Acknowledge their contribution.
• Like their comment.
• Retweet their comment.
OMG. You DO know my name! :) That is
the first you used my name in a tweet!! I
could cry!! Its the little things... :)
Michael Brandvold www.MichaelBrandvold.com 17

18. Michael Brandvold Marketing Presents:
Thank You!
Leave me your email address or contact me below and I
will send you a FREE copy of my ebook
KISS School of Marketing: 11 Lessons I
Learned While Working With KISS
Twitter @michaelsb
Facebook www.facebook.com/michaelbrandvoldmarketing
Web www.MichaelBrandvold.com
Email me@mikebrandvold.com
Michael Brandvold www.MichaelBrandvold.com 18