End-of-Year giving accounted for over 17% of overall giving in 2012. As we approach this year's holiday giving season, does your organization have a plan in place to make this year its most successful ever? Join eTapestry expert Brooke Csukas for a free live webinar as she shares how eTapestry's simple, automated, and affordable tools help nonprofits raise more money with fewer resources.”
2. HOUSEKEEPING
1. Please mute your phone while listening.
2. Please do not put the call on hold – hang up and call back to
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3. Optimize Viewing the Event
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Close all other applications
Hit the F5 key to put the window into full-screen mode
4. Feel free to ask questions as we go along using the chat
feature!
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3. BEFORE WE BEGIN
The audio for this webinar will be broadcast through your computer. Once you join the
presentation, a small audio broadcast box will appear on your screen and you will hear the
host through your computer speakers.
To join an Audio broadcast in WebEx, click on the Communicate menu in your WebEx
screen and select Join Audio Broadcast.
If you are having problems connecting with the audio broadcast server you can still join using
the teleconference. To join the teleconference follow the steps below:
1.
2.
Leave the audio broadcast by clicking on Communicate > Leave Audio Broadcast.
Get the teleconference number, click on Communicate > Join Teleconference.
Teleconference information:
Call-in toll-free number: 1-866-4106539 (US)
Call-in number: 1-660-4225471 (US)
Conference Code: 364 005 6
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4. WHAT’S THE BIG DEAL WITH END-OF-YEAR GIVING?
• End-of-Year Giving in December
Accounted for 17% of overall giving
in 2012 (Source: 2012 Blackbaud Charitable
Giving Report)
• End-of-Year Online Giving in
December accounted for 22% of
online giving last year! (Source: 2012
Blackbaud Charitable Giving Report)
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5. 3 WAYS TO KICK-START YOUR HOLIDAY FUNDRAISING
1. Optimize your homepage for the holidays
2. Make every email count
3. Tap into your supporters‟ networks
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6. OPTIMIZE YOUR HOMEPAGE FOR THE HOLIDAYS
• Give Development prime real estate on your website
• Appeal to the emotions of visitors with photos
• Make your fundraising goal and progress visible on your website
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7. MAKE EVERY EMAIL COUNT
• Segment your list and customize email content based on your target
audience.
• Run multi-part appeals with a main ask, a season‟s greeting, and „a
last chance to give‟ email
• Share Outcomes
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8. TAP INTO YOUR SUPPORTERS’ NETWORKS
• Encourage family giving by getting creative with an appealing
ecommerce offering, membership, or other holiday giving idea. A
donation to your organization could make the perfect present.
• Use Social Media, send eCards, and ask constituents to forward
emails or links to friends
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9. COMMON CHALLENGES FUNDRAISERS FACE TODAY
• How do I get my constituents to donate more frequently?
• How can I tell if what we are doing is really working?
• How can I ensure that I am spending my time (and those
of my volunteers) effectively?
• How can I make personal connections with donors and
prospects when I have a small staff and a crazy
schedule?
• How do I build trust and transparency with my board and
my supporters?
• How can I get better insight into my fundraising
performance?
Let’s Dive deeper in to how eTapestry helps
nonprofits with these challenges…
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10. 1
MANAGE AND TRACK ALL YOUR RELATIONSHIPS
• Easily manage and cultivate your
supporters
• Increase engagement and
responsiveness by leveraging a
holistic view of your supporter
base
Members
Donors
• Acquire and retain more
supporters thanks to the ability to
spend less time focusing on data
and more time focusing on your
mission
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11. ALL YOU NEED TO KNOW IN ONE PLACE
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12. 2
QUICK AND EASY FOLLOW UP
• Tell donors “thank you” personally within seconds of their
donation
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13. 3
ZERO-CLICK DASHBOARDS AND REPORTS
Keep yourself and key stakeholders upto-date with zero-click dashboards and
reports
Easily answer questions like…
• What's the percentage of donors that
are renewing their support from one
year to the next?
• Which donors give gifts in multiple
and/or consecutive years – or
months?
• Who are the best prospects for major
gifts?
• How do my giving results compare
from one time frame to another?
• How many donors lapsed, upgraded,
downgraded, or were new in a certain
time frame?
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14. 4
QUICK AND FLEXIBLE REPORTING
• Deliver the most important
information in the format
needed
• Schedule reports do be
delivered on a regular basis
to you or anyone in your
organization
• Report on key information
unique and important to your
organization
• Ready to use reports for
measuring your
organizations most important
data
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15. 5
BUILT-IN EMAIL MARKETING
• Easily build and send
professional looking
communications using a built in
HTML email editor.
• Keeps copies of individual or
mass emails on each account
so that you can track all of your
constituent communications.
• Run state of the art spam
analysis.
• Take advantage of delivery
scheduling.
• Report on the deliverability and
performance.
• Remain 100% CAN-SPAM
compliant.
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16. 6
EASY TO USE DO-IT-YOURSELF DONATION FORMS
With eTapestry it is easy to collect donations directly into your eTapestry
database through our easy to use Do-it-Yourself (DIY) forms.
• Online Giving Page: Allow your page visitors to make one-time and recurring
donations.
• Event Registration Page: Allow your page visitors to register for an event.
• Membership Signup Page: Allow your page visitors to purchase memberships.
• Contact Page: Allow your page visitors to sign up to receive regular
communications from you.
• Volunteer Page: Allow your page visitors to register to volunteer with your
organization.
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17. 6
EASY TO USE DO-IT-YOURSELF FORMS
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Collect donations quickly and easily right into your database
Select from a library of templates, you don‟t need to know HTML!
Make changes to the design any layout with our easy to use WYSIWYG editor
Easily embed your DIY forms directly into your existing website!
Send auto response emails thanking them for their donation/submission
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18. 6
EASY TO USE DO-IT-YOURSELF FORMS
Embedded in your existing website!
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19. 6
EASILY ACCESS YOUR DATA FROM ANYWHERE
• Access while on the go!
- Office, Home, Airport, Board
Meetings, ANYWHERE
• Avoid embarrassing mistakes
when with your donors
•
One touch access to recent
giving history, donor information,
photos, etc.
• Increase efficiency
• Stay informed even when you
are on the road with real-time
dashboards and reports
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20. 7
YOUR DATA IS SAFE AND SECURE
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•
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Encrypted data
PCI Compliant
SAS 70 Compliant
Multiple Hosting Site
Redundant equipment
Automatic backups
Automatic updates
Uptime Statistics
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22. TRAINING INCLUDED IN YOUR PACKAGE
• Unlimited user training at
your pace and convenience
• Unlimited access to Full Training
Library (anyone you give
username to can train!)
• Unlimited Recorded
Sessions/Classes(anyone can
attend)Crash CoursesMaster
Classes
• Live Implementation
• Cohort included as well!
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23. YOU ARE FULLY SUPPORTED
Email
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Online
Help
Instant
Messaging
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Telephone
24. CASE STUDY: SCHOOL ON WHEELS
300,000
raised
online in
one month
500%
increase in
new donors
School on
Wheels‟
success
with
eTapestry!
“eTapestry has enabled us to engage board members in the fundraising
process, keep valuable information about donors in one place, and be
much more proactive about retaining and even upgrading donors. Every
year we use the database more and more and we are thrilled with how
easy it is to use.”
Janet Hiatt, Vice President of Development
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25. YOUR TECHNOLOGY PARTNER
• Blackbaud has the world‟s largest nonprofit customer base
- 26,000 + organizations
- 7000 + organizations using eTapestry
• eTapestry was the first on-demand fundraising software delivered over
the Internet, giving users‟ access from any location and a solution that
is automatically backed-up, maintained and updated
• Customer retention rate of 98%
• Ever-evolving product line to meet changing needs, $45 million
invested in R&D in 2010, limited exposure to risk due to Blackbaud‟s
stability NASDAQ: BLKB, financially stable and growing
• 29+ years experience focused on nonprofit community & philanthropy
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26. WHAT ELSE CAN WE DO FOR YOU? INTEGRATE!
Website: WordPress
DIY Online Donation Page
eTapestry Communication
eTapestry Database
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Friends Asking Friends
27. WHAT’S NEXT? WORKING WITH ETAPESTRY…
1
2
3
4
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• We‟ll discuss your unique needs
• We‟ll provide a personalized demonstration
• We provide a solution proposal
• We‟ll help you with every step of
implementation
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School on Wheels replaced their spreadsheets with eTapestry and saw immediate results that speak for themselves:The ChallengeSchool on Wheels used Microsoft Excel® spreadsheets to manage its data, but staff could not query for mailings to board members, corporations, foundations, etc. Further compounding the problem was the fact that different spreadsheets were kept across the organization and there was no visibility into the data, its accuracy, or the overall well-being of School on Wheels.The SolutionMore than five years ago, a board member introduced the organization to eTapestry, and as a small organization, School on Wheels began using the free “under 500” database (the very first offering in the eTapestry family). Since then, the organization’s database has grown to 2,500 records and staff now use eTapestry’seCommerce, Web 2.0, and Executive Reports modules.The ResultsStaff recently completed a successful online fundraising campaign, raising $30,000 in just one month! They also used the solution to process auction items at the organization’s recent gala, which raised more than $40,000. (For this event, staff used Web 2.0 to manage online giving, which was a huge success.)“Every year we use the database more and more,” said Janet Hiatt, vice president of development. “It’s so user-friendly, and ‘instant message’ support is so convenient - the chat feature makes it so easy to contact the support team when we need to.”School on Wheels staff have built stronger relationships with donors and better engaged board members with eTapestry. Executive Reports has been especially useful; board members can personally call, write, or email donors to thank them for their gifts. Plus, staff can update the records with information about why each donor supports School on Wheels, how they got involved, and more, and they can quickly identify donors who have lapsed or downgraded so that the board can ask for their continued support. They say it’s a great way to engage board members in the fundraising process and keep valuable information about donors in one place, all while retaining and even upgrading donors.
Our missionBlackbaud is the leading global providerof software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions
Our missionBlackbaud is the leading global providerof software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions