Guest Webinars, Presentations, Podcasts and Live Digital Marketing Events 2015 / 2016. I’ve been fortunate! Marketing experts have asked me to speak at popular venues. To create these presentations, I proposed topics, did the research and wrote the scripts, prepared the graphics, and conducted the presentations. These lively forms of media attract views and sharing, build authority and trust. A live presentation stimulates and primes the audience for special offers. Video and audio recordings make linkable assets that increase search visibility for important, popular topics. Some have accumulated 19,000+ Views. My “Penguin” Podcast with SearchTalkLive is their most-listened episode, with over 2,000 downloads to date.

1. 1
Michael Stricker
Digital Marketing Director
308 Wood St Burlington NJ 08016
Michael.a.stricker@gmail.com
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Guest Webinars, Presentations, Podcasts and Live Digital Marketing Events 2015/2016.
I’ve been fortunate! Marketing experts have asked me to speak at popular venues.
To create these presentations, I proposed topics, researched and wrote the scripts, prepared the
graphics, and conducted the presentations.
These lively forms of media attract views and sharing, build authority and trust. A live presentation
stimulates and primes the audience for special offers. Video and audio recordings make linkable
assets that increase search visibility for important, popular topics.
Some have accumulated 19,000+ Views. My “Penguin” Podcast with SearchTalkLive is their most-
listened episode, with over 2,000 downloads to date.
GUEST BLOG POST
"The Present and Future of SEO"
LinkedIn Marketing Solutions “Ask the Expert” Post
In this post, I answer questions posed by LinkedIn's content superstar, Jason Miller. He describes it
thus, "The smartest SEO person I know, tells marketers exactly what they need to know. A MUST
read" It appears on the LinkedIn Marketing Solutions Blog. 100 Social Shares
https://business.linkedin.com/marketing-solutions/blog/content-marketing-thought-
leaders/2016/michael-stricker-on-the-present-and-future-of-seo-strategy
PODCAST
LinkedIn The Sophisticated Marketers Podcast
Life After Keywords
Hosted by Jason A. Miller, LinkedIn World Content Lead
Episode 4 Ed. 2
“An inspiring example of the new breed of hybrid marketer. He’s an SEO expert who uses his
knowledge to inform a holistic view of marketing that unites SEO, content, and social to get results.
So join Michael and me as we talk SEO, marketing to millennials, and how to thrive in the new
attention economy.”
The Future of Keywords: Long-Tail Keywords Across the Funnel:
The Growing Importance of Schema
How We Can Reach the Millennials
How to Use Social for Better Rankings
One Big Trend for 2016
http://traffic.libsyn.com/sophisticatedmarketers/LinkedInSeason2Episode4_121715.mp3
https://itun.es/us/yy7m7.c
WEBINAR VIDEO

2. 2
Michael Stricker
Digital Marketing Director
308 Wood St Burlington NJ 08016
Michael.a.stricker@gmail.com
“6 Ways to Win with Competitive Intelligence” with Steve Rayson, Director of BuzzSumo
Competing effectively requires competitive intelligence. In this webinar we explore how you can
gather competitive intelligence and actionable insights using Complementary tools SEMrush and
BuzzSumo to beat your competitors.
Watch the resulting video to see why Annie Cushing @Annielytics called this the "best webinar ever".
YouTube Video
https://www.youtube.com/watch?v=ftsq9Ni6r8M
1,438 SEMrush Views
PODCAST
Llama Ecommerce Show: Demystifying eCommerce Into Actionable Bites
Google Shopping for Local & Mobile with Michael Stricker
Interviewed by well-known Ecommerce consultant Brett Curry for this special episode of The Llama
Commerce Show about search engine marketing and Google Shopping. A lively discussion of
Google’s SERP changes that moved text ads out of the “right rail”, the rise of “mobile-first” and the
emerging dominance of Local Inventory Ads.
http://www.llamacommerceshow.com/59-google-shopping-for-local-mobile-with-michael-stricker/
48 Views
SLIDE DECK PRESENTATION
10-point-Google-Analytics-Audit
http://www.slideshare.net/michael-stricker/10stepgoogleanalyticsaudit
How to Ensure Accurate Insights for Better Business Reporting and Traffic Analysis in Your Google
Analytics. This deck may be aged, but I am excited to share that my content ranked among the top
5% most viewed SlideShares of 2013.
This particular deck is due for an update: adding instructions on auditing using specific tools, making
it a how-to or creating a separate resource and linking to it.
19,354 Views
PODCASTS
SWOT the Competition - Reducing Risk and Improving Your Digital Marketing Results
Interviewed by SearchTalkLive hosts Robert O’Haver, Caleb McElveen who have hosted Moz’s Rand
Fishkin, Google’s John Mueller and other search marketing thought leaders.
How to use search data to reveal those elements driving success in your competitors’ digital
marketing, and how wielding this knowledge helps you to:
Be a fearless marketer.
Conserve resources to accelerate and improve profitability.
Enable monitoring to detect ripples before they can become devastating losses.
http://searchtalklive.com/semrush-michael-stricker-joins-search-talk-live/
https://www.spreaker.com/user/searchtalklive/semrushs-michael-stricker-marketing-dire
205 Plays

3. 3
Michael Stricker
Digital Marketing Director
308 Wood St Burlington NJ 08016
Michael.a.stricker@gmail.com
Penguin, Links and the New Signals of Popularity
SearchTalkLive interview, Podcast. Tues. April 12 3:30 pm EDST
Hosts: Robert O’Haver and Caleb McElveen
Penguin preparedness – don’t let the long wait for this impending Google Algorithm Update numb
your response. Be ready with answers to:
• When will Google update its most controversial algo?
• How Important are Links among Rank Factors?
• Will Penguin become Real-time?
• What popularity signals work, now? Tomorrow?
http://searchtalklive.com/penguin-links-new-signals-popularity-michael-stricker/
2,000+ Plays
Best Regards,
Michael Stricker