Measuring Online Influence: The Art of Making Noise Without Being Noisy

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14 likes•3,838 views

Micah Baldwin

Given at WordCamp Denver 02.28.09. focusing on how to measure online influence and how to grow influence and reach.

Business

1

Measuring Online Inﬂuence:
The Art of Making Noise Without Being Noisy

Micah Baldwin
Lijit Networks
@micah

That Man is
Crazy! Dont
Listen to
Him!

Saturday, February 28, 2009

2

Am I Inﬂuential?
600+ RSS Subscribers to
Learntoduck.com

4500+ followers on Twitter

1000+ friends on Facebook

500+ friends on LinkedIn

MicahChic - Fashion Icon

#FollowFriday Founder

Quest to be #1 Douchebag

Saturday, February 28, 2009

3

All I got was this stupid card

Saturday, February 28, 2009

4

“Micah, you have done an
amazing job building your
online inﬂuence.”

Photo by: somethingstartedcrazy @ ﬂickr
Saturday, February 28, 2009

5

“Seriously? What is online
inﬂuence? And how does
one build it?”

Photo by: jsarcadia @ ﬂickr
Saturday, February 28, 2009

6

3 Steps to Measuring Online Inﬂuence

Deﬁne Inﬂuence

Identify the Components of Inﬂuence

Provide a formula for Inﬂuence

Saturday, February 28, 2009

7

Inﬂuence is the IMPLICIT or
EXPLICIT effect of one thing (or
person) on another thing or
person.

Saturday, February 28, 2009

8

Inﬂuence Is One Person
Inﬂuencing One Person About One Thing

Saturday, February 28, 2009

9

3 Steps to Measuring Online Inﬂuence

Deﬁne Inﬂuence

Identify the Components of Inﬂuence

Provide a formula for Inﬂuence

Saturday, February 28, 2009

11

Trust is creating an
expectation
that a person will
ALWAYS
act in your best interest.

Saturday, February 28, 2009

12

Trust Equation

Saturday, February 28, 2009

15

Personal Branding, unlike
Corporate Branding is designed
to create expectations about you
and your actions.

Saturday, February 28, 2009

16

Expertise

Saturday, February 28, 2009

17

Knowledge is gained.

Expertise is given.

Saturday, February 28, 2009

18

Branding

Saturday, February 28, 2009

20

3 Steps to Measuring Online Inﬂuence

Deﬁne Inﬂuence

Identify the Components of Inﬂuence

Provide a formula for Inﬂuence

Saturday, February 28, 2009

22

3 Steps to Measuring Online Inﬂuence

Deﬁne Inﬂuence

Identify the Components of Inﬂuence

Provide a formula for Inﬂuence

Saturday, February 28, 2009

23

How to Build Online Inﬂuence?

Saturday, February 28, 2009

24

Center on Your Blog

Saturday, February 28, 2009

25

Three Rules of Blogging

1. Write like no one is reading.

2. Write when you want to write.

3. The moment you think “that
would be a good blog post,” you
become a blogger.

Saturday, February 28, 2009

26

Become Involved

Saturday, February 28, 2009

27

Be Active Online.

Saturday, February 28, 2009

28

Become a Conduit

Photo by: CasaDeQueso @ ﬂickr
Saturday, February 28, 2009

29

True online inﬂuentials
become conduits for content
ﬁltering and discovery, driving
positive community growth.

Saturday, February 28, 2009

30

Content Discovery and Filtering

* Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation.
Saturday, February 28, 2009

31

Content Recommendation

Saturday, February 28, 2009

32

Micah Baldwin
TXT MICAH to 50500 - CONTXTS.COM
720-231-7120 cell
@micah
micah@lijit.com
Go Look Up Micah Baldwin on Facebook, LinkedIn, etc
AIM/Y!/MSN/SKYPE: micahb37
Gtalk: micahb@gmail.com
275 South 40th Street, Boulder, CO 80305
408-945-8271 (mom’s number)
http://www.slideshare.com/micahb

Saturday, February 28, 2009

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Measuring Online Influence: The Art of Making Noise Without Being Noisy

1. 1 Measuring Online Inﬂuence: The Art of Making Noise Without Being Noisy Micah Baldwin Lijit Networks @micah That Man is Crazy! Dont Listen to Him! Saturday, February 28, 2009

2. 2 Am I Inﬂuential? 600+ RSS Subscribers to Learntoduck.com 4500+ followers on Twitter 1000+ friends on Facebook 500+ friends on LinkedIn MicahChic - Fashion Icon #FollowFriday Founder Quest to be #1 Douchebag Saturday, February 28, 2009

3. 3 All I got was this stupid card Saturday, February 28, 2009

4. 4 “Micah, you have done an amazing job building your online inﬂuence.” Photo by: somethingstartedcrazy @ ﬂickr Saturday, February 28, 2009

5. 5 “Seriously? What is online inﬂuence? And how does one build it?” Photo by: jsarcadia @ ﬂickr Saturday, February 28, 2009

6. 6 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009

7. 7 Inﬂuence is the IMPLICIT or EXPLICIT effect of one thing (or person) on another thing or person. Saturday, February 28, 2009

8. 8 Inﬂuence Is One Person Inﬂuencing One Person About One Thing Saturday, February 28, 2009

9. 9 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009

10. 10 Trust Expertise Brand Components of Inﬂuence Saturday, February 28, 2009

11. 11 Trust is creating an expectation that a person will ALWAYS act in your best interest. Saturday, February 28, 2009

12. 12 Trust Equation Saturday, February 28, 2009

13. 13 Saturday, February 28, 2009

14. 14 Trust Saturday, February 28, 2009

15. 15 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions. Saturday, February 28, 2009

16. 16 Expertise Saturday, February 28, 2009

17. 17 Knowledge is gained. Expertise is given. Saturday, February 28, 2009

18. 18 Branding Saturday, February 28, 2009

19. 19 Saturday, February 28, 2009

20. 19 Saturday, February 28, 2009

21. 19 Saturday, February 28, 2009

22. 19 Saturday, February 28, 2009

23. 19 Saturday, February 28, 2009

24. 19 Saturday, February 28, 2009

25. 19 Saturday, February 28, 2009

26. 19 PERSONAL BRAND Saturday, February 28, 2009

27. 20 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009

28. 21 Inﬂuence = Reach (Brand*Expertise*Trust) *reach is a multiplier of inﬂuence Saturday, February 28, 2009

29. 22 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009

30. 23 How to Build Online Inﬂuence? Saturday, February 28, 2009

31. 24 Center on Your Blog Saturday, February 28, 2009

32. 25 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger. Saturday, February 28, 2009

33. 26 Become Involved Saturday, February 28, 2009

34. 27 Be Active Online. Saturday, February 28, 2009

35. 28 Become a Conduit Photo by: CasaDeQueso @ ﬂickr Saturday, February 28, 2009

36. 29 True online inﬂuentials become conduits for content ﬁltering and discovery, driving positive community growth. Saturday, February 28, 2009

37. 30 Content Discovery and Filtering * Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation. Saturday, February 28, 2009

38. 31 Content Recommendation Saturday, February 28, 2009

39. 32 Micah Baldwin TXT MICAH to 50500 - CONTXTS.COM 720-231-7120 cell @micah micah@lijit.com Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/Y!/MSN/SKYPE: micahb37 Gtalk: micahb@gmail.com 275 South 40th Street, Boulder, CO 80305 408-945-8271 (mom’s number) http://www.slideshare.com/micahb Saturday, February 28, 2009

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