A presentation for the International Training Programme run by the British Museum for museum professionals from around the world. This is based on a presentation I prepared for OpenCulture 2011, but includes additional material on mobile phones/devices including the 'Hidden Histories' pilot.
15. May 11, 2011
04/04/11
Crowdsourcing games have a lot of poten+al as ‘par+cipa+on engines’. They can
lower the barrier to entry and encourage on‐going par+cipa+on, but be careful of
cheap gamifica+on that can turn intrinsic into extrinsic mo+va+on.
Stats from Waisda?, GWAP, DigitalKoot etc
hRp://blogs.forrester.com/elizabeth_shaw/11‐05‐25‐
star+ng_to_play_with_social_gamers
Image source: hRp://www.flickr.com/photos/logicalrealist/25638338/
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17. May 11, 2011
04/04/11
In the tagging game 'Dora's lost data', the player meets Dora, a junior curator who
needs their help replacing some lost data, asking them to add words that would help
someone find the object shown in Google. My results suggest that invoking the
magic circle is key for encouraging wider par5cipa5on in museum content projects.
When audiences can immediately iden+fy an ac+vity as a game – in this the
characters and a minimal narra+ve really helped ‐ their usual reserva+ons about
contribu+ng content to a museum site disappear. The clearly defined task (refined
through itera+ve cycles of design and play‐tes+ng) is a strength of the game Dora.
Image sources: Mia Ridge, hRp://museumgam.es/donald/ hRp://museumgam.es/
dora/
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19. May 11, 2011
04/04/11
Usage sample: in a single evening (approximately 6 hours), a call for players through
one personal status update on Facebook yielded 180 turns (176 tagging turns, 4 fact
turns), 1179 tags and 4 facts about 145 objects from 26 players.
The games are s+ll very much prototypes, they need a few more itera+ons to polish
them and improve the design and gameplay, and I didn't have a marke+ng budget, so
imagine the poten+al for a proper project... If I can do this on my evenings and
weekends, your museum can do it too.
Image source: hRp://museumgam.es/
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