In the power point presentation you will have complete information about tourism in Pakistan and amazing places and some facts of Pakistan

1. Tourism in PakisTán

2. GrouP members
A
B
C
D
BS geography 4th
Semester

3. inTroducTion To Tourism

4. What is Tourism?
• “Tourism comprises the activities of persons
traveling to, and staying in places outside
their usual environment for not more than
one consecutive year for leisure, business
and other purposes.”
World Tourism Organization.

5. Origin of Tourism:
• Tourism is a product of modern social
arrangements, beginning in western Europe in the
17th century, although it has antecedents in
Classical antiquity.
• Earlier, travel outside a person's local area for
leisure was largely confined to wealthy classes.
(For example, Roman Republic and Ancient
China).

6. Evolution of Tourism:
• By the Middle Ages, Christianity, Buddhism,
and Islam had traditions of pilgrimage that
motivated even the lower classes to undertake
distant journeys.
• Modern tourism can be traced to what was
known as the Grand Tour, which was a
traditional trip of Europe

7. Importance of tourism:
• Tourism is vital for many countries, due to the
income generated by the consumption of goods and
services by tourists, the taxes levied on businesses
in the tourism industry, and the opportunity for
employment and economic advancement by
working in the industry.
• For these reasons NGOs and government agencies
may sometimes promote a specific region as a
tourist destination, and support the development of
a tourism industry in that area.

8. Tourism in PakisTan

9. Tourism In Pakistan
• Pakistan's tourism industry was in its heyday during the
1970s when the country received unprecedented amounts
of foreign tourists.
• The main destinations of choice for these tourists were the
Khyber Pass, Peshawar, Karachi, Lahore, Swat and
Rawalpindi.
• The country's attraction range from the ruin of civilisation
such as Mohenjo-daro, Harappa and Taxila, to the
Himalayan hill stations, which attract those interested in
winter sports.

10. Location and Geography Of
Pakistan:
• The Islamic republic of Pakistan is situated between 23.50 and
37.50 latitude north and 62 to 77 longitudes east.
• Pakistan is located in the mountainous region adjoining central
Asia and the middle east
• 796,096 sq km, Pakistan is the world’s 33th largest country
• Best time to visit- November to April(Southern) and may to
October(Northern)
• Mountains- Himalayas , Hindu-kush, Sulaiman
• Population- 209.1 m(Acc. To 2017 data) is the 5th
largest
country

11. Pakistan as a tourist destination:
• Pakistan is a special interest destination for tourists.
• Its main attractions include adventure tourism in the
Northern Areas, cultural and archaeological tourism as found
in Taxila, Moenjodaro, Harrappa, and early Muslim and
Mughal heritage of Multan, Lahore.
• The Karakorum Highway has provided a great opportunity
for international travelers to explore the unspoiled natural
beauty, unique culture and traditions of the Northern Pakistan
together with other Silk Route destinations like China,
Kirgizstan, Tajikistan, Kazakhstan and Uzbekistan.

12. Primary Attractions:
• Unique Mountains,
• Valleys and Glaciers:
• Northern areas of Pakistan, spread over 72,496 sq. Km with
heights varying from 1000 m to over 8000 meter
• the valleys of Gilgit, Hunza and Skardu recall Shangri-La.
• The people with typical costumes, folk dances, music and
sports like polo and buzkashi provide the traveler an
unforgettable experience.
• Nowhere in the world there is such a great concentration of
high mountains, peaks, glaciers and passes except Pakistan.

13. History Of Tourism In Pakistan:
• Member of UNWTO in September 1949
• Initially Pakistan Railways was responsible for tourism matter
• In 1956 , transferred to Communications and Transport
Division
• In June 1960, was named as Bureau of Tourism
• In 1964, was placed under control of CAA and Tourism
• PTDC was set up in In March 1970
• In September, 2004 it was given status of Ministry of Tourism

14. Classification of Tourism in
Pakistan:
• A trip through Pakistan is a face-to-face encounter with
fascinating land ranging from mountains to fertile plains to
a vast coastline.
• Pakistan’s unique tourist attractions can be classified into…
 Archaeological
 Historical/Cultural
 Northern Areas

15. ROLE Of tOuRism iN
ECONOmY Of COuNtRY

16. Important Role in Economy:
• Tourism plays an important role in the economy of
a country and especially if it is a developing
country. Huge amounts of foreign reserves can be
earned from it without much investment.
• Pakistan can easily become one of the world’s
leading tourist countries and by doing this it can
overcome if not all, then some part of its financial
and economic problems.

17. Economic and financial aspects
of tourism in Pakistan:
• Tourism in Pakistan has been stated by the Lonely Planet
magazine as being the tourism industry's "next big thing
• Demand for products increase which would stimulate the
economy
• Reduce the unemployment rate in the country
• Rural-urban migration will be controlled
• Exposure to foreign people and media would result in more
skilled workforce overall economic well being.
• The overall balance of payments is still negative

18. Tourism`s Contribution to GDP:
• The direct contribution of Travel & Tourism to GDP
in 2013 was PKR 704.2bn (3.1% of GDP).
• According to the Travel and Tourism
Competitiveness Report 2017 released by the World
Economic Forum, the direct contribution of travel
and tourism to Pakistan's GDP in 2015 was US$
328.3 million, constituting 2.8% of the total GDP.

19. People Employed In Tourism
And Hospitality Sector:
• Tourism is labor intensive and provides an ideal
mechanism for increasing employment in the service
sector
• hotels, restaurants and travel agents/tour operators and
other tourism services such as airlines, road transport,
souvenir shops etc provide employment to a large
number of people besides paying taxes, license and
registration fee etc.

20. Contribution To Employment:
• According to the World Travel
and Tourism Council, the direct contribution of
travel and tourism to Pakistan's GDP in 2016 was
US$ 7.6 billion (PKR 793.0 billion), constituting
2.7% of the total GDP.
• By 2025, the government predicts tourism will
contribute 1 trillion (US$9.5 billion) to₨
the Pakistani economy.

21. WhY tOuRism DECLiNED iN
PakistaN?

22. Terrorism:
• Tourism decline in Pakistan
mainly caused by terrorism.
• After 9/11 incident
• Afghan war
• Terrorist activates by
Regional and religious
Groups for different
Purposes.

23. Swat Operation:
• 8th May, 2009 in Swat
Military operation was
started.
• 3 million people are
displaced from their
places of residence.
• Disturb many natural
places.

24. High Inflation Rate:
• High priced food, hotel and transportation has
made Pakistan a place that is beyond the reach
and affordability of tourists.
• In 2017, the average inflation rate in Pakistan
amounted to about 4.15 percent compared to the
previous year.
• Middle class can not afford the facilities

25. Lake of Infrastructure:
• Tourism sector is the lack of facilities that
cannot compete the international standards.
• Hotel conditions are not good enough to
facilitate the elite class tourists.

26. Government Intervention:
• No subsidies
• No awareness conferences
• No special festivals
• No best policies
• No publicity

27. STEPS TO PROMOTE TOURISM

28. Security Of Tourists:
• Most important step to promote tourism
• when people feel secure then they prefer to visit
Pakistan,
• because security is basic need of people all over the
world
• so we should give security to tourists

29. Guidance Of Tourists:
• We should made several information centers in
our country to provide guidance to the visitors ,
that are helpful for tourists to get information for
specific places.
• Where these center are available visitors prefer
those countries.

30. Publicity of Attractive Locations:
• Beautiful places of our country to the world that
attracts tourists to our country and people want to
visit those beautiful places of our lovely country.
• We should give adds in famous newspapers.
• Online advertisement.
• Through news channels.

31. Subsides to tourism industry:
• Government should provide subsidies to
tourism industry for promoting tourism in
our country.
• By spending this amount we can maintain
our most beautiful places that attracts
visitors.

32. Clean Environment:
• Clean surroundings also can help to promote
tourism.
• Tourists also want to stay in an area that is
clean, and they prefer the clean environment to
visit,
• so we should keep our surroundings clean to
promote tourism for our country.

33. STEPS TAKEN BY GOVERNMENT
FOR TOURISM

34. Steps Taken By Government to
Promote Tourism:
• Chief minister Punjab inaugurates 5th Lahore
International Tourism Expo 2017 for the promotion of
tourism.
• On the directives of Chief Minister Khyber Pakhtunkhwa
Pervez Khattak a number of news projects to promote
tourism in the province are in the pipeline.
• These include a modern ferry services on River Sindh and
River Kabul at Nowshera, Khair Abad, Kund, Dera Ismail
Khan and other places

35. Steps Taken By Government To
Promote Tourism :
• Minister for Kashmir Affairs and Gilgit-Baltistan,
Muhammad Barjees Tahir emphasized active marketing
of Pakistan’s beautiful landscape and its ancient
civilizations to attract tourists across the world.
• Travel and tourism sector is a key driver for investment
and economic growth as the government has been giving
due attention to development and improvement of
infrastructure facilities including road networks and other
related services.

36. Pakistan Tourism Development
Corporation:
• PTDC is the tourism development body of
the Ministry of tourism Government of
Pakistan.
• PTDC is established as a semi private
corporation by the Government of Pakistan.

37. Objectives Of PTDC:
• Development and improvement of PTDC
• Tourist Information Centre's, Hotel, Motels
throughout Pakistan to attract domestic and
international tourists.
• To produce publicity and promotional material
for distribution at home and abroad.

38. Objectives Of PTDC:
• To conduct promotional programmes , activities
and events for attracting tourists.
• To create awareness of tourism through private
sector, Pakistan Missions abroad, PIA offices, tour
operators, travel agents and hoteliers.
• To undertake familiarization and package tours,
touristic transportation and provide ground
handling to group tours.

39. Functions Of PTDC:
• Planning & Development
• Identification and implementation of projects dealing
with tourism infrastructure.
• Publicity & Promotion of tourist products, products,
production of tourist literature, domestic / foreign
publicity.
• Operation of AHP Ltd. a Public Limited Company,
Managing and operating following hotel.

40. Objectives Of PTDC:
• Management of all hospitality units operated by
PTDC Motels (Pvt.) Ltd. in various tourist
destinations of the country where private sector is
shy to invest.
• Management of Pakistan Tours (Pvt.) Ltd, which
provides ground handling and transport facilities
for international and domestic groups.

41. PTDC Motels:
• Pakistan Tourism Development runs several hotels
and motels at unique and far off places in the
northern Pakistan as well as few in the southern
Pakistan.
• All of PTDC motels offer a standardized services
and can be graded as 3 star motels.
Like,
• PTDC Motel Ayubia,
• PTDC Malam Jabba Ski Resort Swat etc.

42. CONCLUSION

43. Conclusion:
• It’s the only industry, which needed more and more exploration’
• Pakistan is a major tourist attraction because it is blessed with natural beauty and
historical places that can yield huge foreign exchange if properly and methodically
exploited.
• Tourism could become foreign exchange earning industry for the country.
• Though Pakistan, has lately taken initiative but still there is dire need of tireless efforts
to exploit this sector and to add more dimensions to attract the tourists.
• No proper attention was paid to harness the God gifted opportunity to earn more and
more foreign tourists and foreign exchange which would open up new vistas of
employment in the tourism sector
• Moreover the tourists may find and explore the market of their interest in Pakistan.
• Private sector should take initiative to develop andexploit all tourist attraction .

44. Feel Free to Ask Questions

45. Feel Free to Ask Questions
ThaNk yOU