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The Creativity Conundrum: The Seven Myths of Creativity Training

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The Creativity Conundrum: The Seven Myths of Creativity Training

  1. 1. The Creativity Conundrum the seven myths of “creativity” in training Matthew Homann, COCAbiz
  2. 2. I have shiny shiny syndrome.
  3. 3. Please don’t throw things.
  4. 4. COC A biz
  5. 5. Dance freaks people out!
  6. 6. improvisation
  7. 7. yes, and...
  8. 8. yes, and...
  9. 9. Creativity is important to my business because...
  10. 10. Most people don’t learn best sitting on their...
  11. 11. What can the arts teach business about creativity?
  12. 12. and how can COCA profit from it?
  13. 13. Remaining true to our core values.
  14. 14. ...and not just make turkeys out of our hands.
  15. 15. We thought selling creativity would be
  16. 16. After all, Creativity is priority #
  17. 17. The link between creativity and business is easy to make. Right?
  18. 18. People told us, “Creativity is important, but...
  19. 19. “I can’t afford to buy it.” © Matthew Homann 2010 All Rights Reserved
  20. 20. “I don’t know how to value it.”
  21. 21. After listening to them,
  22. 22. We learned that it’s not about creativity at all...
  23. 23. It’s (still) about business.
  24. 24. How do you sell creativity to unwilling buyers?
  25. 25. Myth #1 People want to learn to be creative.
  26. 26. . ti ve a c re e ar u Yo
  27. 27. Myth #2 Time is the primary barrier to creativity.
  28. 28. Myth #3 Creative individuals make creative companies.
  29. 29. For many, creativity is a solitary experience.
  30. 30. Myth # 4 Listening to someone talk about creativity makes us more creative.
  31. 31. Myth #5 Creativity can be learned in one dose.
  32. 32. A warm-up exercise doesn’t make people creative.
  33. 33. Myth #6 We can be creative upon demand.
  34. 34. Myth #7 We’re more tolerant of novelty than our boss.
  35. 35. Often “they” are less chicken than we are.
  36. 36. What can we do?
  37. 37. Ignore precedents -- at least for a while.
  38. 38. Ask what sacred cows can I slay?
  39. 39. Recognize that creativity is an ingredient.
  40. 40. like bacon
  41. 41. Respect your audience’s willingness to gamble.
  42. 42. Don’t be afraid to be sneak up on people.
  43. 43. Don’t rely upon new measurements.
  44. 44. Instead, focus on familiar metrics.
  45. 45. Deliver creative tools people can use everyday.
  46. 46. be more be more creative creative be more creative be more creative be more be more creative creative be more creative be more creative be more creative Don’t ignore be more creative the simple be more creative ones...
  47. 47. ... and the difficult ones, too.
  48. 48. Regulate their use.
  49. 49. Incentivize their adoption.
  50. 50. yes, and...
  51. 51. Make it a game.
  52. 52. Repeat, repeat, repeat.
  53. 53. Deliver bite sized chunks...
  54. 54. ... because your audience has less attention to pay than ever before.
  55. 55. Be prepared to miss every once in awhile.
  56. 56. Don’t listen to everybody.
  57. 57. “If I’d asked people what they wanted, they would have said faster horses.” -- Henry Ford
  58. 58. Questions?
  59. 59. COC A biz COCAbiz merges arts-based instruction with business-focused facilitation to help people and organizations collaborate more, innovate better and creatively solve their biggest business challenges. As part of St. Louis’ renowned Center of Creative Arts (COCA), we draw upon the talents of artists, designers, dancers and actors to deliver high- impact classes, seminars, conferences and retreats that build business skills and deliver true creative breakthroughs. www.cocabiz.com
  60. 60. Matthew Homann is the director of COCAbiz. Matt @ COCAbiz.com @MattHomann & @COCAbiz.

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