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Benefits Translate Into the Real World
Sharing the Special
Photo: “Sharing” by: ryancr on Flickr
“If I’ve just read this story that
changes the way I understand
the world and myself, I want to
talk to others about what it
means. I want to proselytize and
share the feeling of awe. If you
read the article and feel the
same emotion, it will bring us
- Jonah Berger, Assistant Professor of Marketing, Wharton
- http://www.nytimes.com/2010/02/09/science/09tier.html 8
Sure, death is easy to disprove. But
what if the rumor isn’t as cut and
Steve cheats on his wife.
Carol’s an anti-Semite.
How do you disprove that?
And it spreads.
And it doesn’t die.
“Here we are, quadrillions of
bytes deep into the
Information Age. And yet
information, it seems, has
never mattered less.”
-Elizabeth Kolbert, “The Things People Say: Rumors in an age of
unreason”, The New Yorker
“[P]eople usually do not moderate their
position after hearing an opposing
opinion, but rather become more
extreme about their original view.
And, as easy as it is to spread a rumor,
it can be extremely difficult to squelch
one. Attempts to correct a rumor often
backfire and only cause people to
believe it more deeply.”
-Elizabeth Kolbert, “The Things People Say: Rumors in an age of unreason”,
The New Yorker (interpreting Cass Sunstein’s theories)
"To an increasing degree, your silly,
confused, flirtatious, angry and
offensive moments, on Facebook and in
email or in daily life, are subject to
being recorded and stored (forever)
and, potentially, mischaracterized"
- Cass Sunstein 36
“I interviewed gay men who thought
Friendster was a gay dating site
because all they saw were other gay
men...I interviewed teens who believed
that everyone on MySpace was
Christian because all of the profiles
they saw contained biblical quotes. We
all live in our own worlds with people
who share our values and, with
networked media, it's often hard to see
- Danah Boyd, Social Media Researcher
We want it more if we think it’s scarce
“The widespread availability of world
wide fora does not create new social
or moral standards, it merely gives
people the opportunity to spread their
immoral ideas more effectively.
Instead of convicting sites like
Facebook, researchers on human
traits should praise them for easily
and freely externalising what goes
about in society.
- Blogger, Fabrice Hofman